AgendaTop 10 Landing Page Best Practices

Examples: The Good, The Bad & The Ugly

Top 10 Landing Page Blunders

Top 10 Landing Page Best Practices

1. Brevity

2. Relevancy

3. A Direct Approach

4. A Clear Call-to-Action

5. Fact over Fiction

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Top 10 Landing Page Best Practices (Continued)

1. Brevity

2. Relevancy

3. A Direct Approach

4. A Clear Call-to-Action

5. Fact over Fiction

6. Persuasion

7. Clear Scent Trails

8. Grammatical Accuracy

9. Reinforcing Credibility

10. Good Use of Image and Color

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The Good

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The Bad

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The Ugly

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Top 10 Landing Page Blunders

1. Ugly Landing Pages

2. Unsafe Landing Pages

3. Landing Pages That Are Too General

4. Missing Landing Pages

5. Outdated Landing Pages

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Top 10 Landing Page Blunders (Continued)

1. Ugly Landing Pages

2. Unsafe Landing Pages

3. Landing Pages That Are Too General

4. Missing Landing Pages

5. Outdated Landing Pages

6. Slow-Loading Landing Pages

7. Landing Pages with Obvious Misspellings

8. Landing Pages with Serious Grammatical Errors

9. Landing Pages that Disable the Browser Back Button

10. Landing Pages with Pop-ups, Interstitials, and other useless

Junk

� Bonus Mistake: Unclear/Missing Call to Action

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The End!

� Watch out for a bad landing…

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