Landing Page Best Practices
10
Marketing Expertise At Your Fingertips Landing Page Best Practices LeadLife Solutions www.leadlife.com
description
Learn how to automatically track, score, prioritize and nurture leads.
Transcript of Landing Page Best Practices
Marketing Expertise At Your Fingertips
Landing Page Best Practices
LeadLife Solutionswww.leadlife.com
LeadLife has incorporated “best practices”
throughout its software that allows B2B marketers to automatically track,
score, prioritize and nurture leads.
Embedded Best Practices
Best practice guidance and insights in LeadLife are intuitive, corresponding to the user’s activity within the product.
Best Practices
With this knowledge enhancement,marketers can more easily apply marketingautomation to their businesses, quickly
driving near-term value and ROI.
From the Marketing Experts
It’s like having your own marketing automation expert working along side you while creating your campaigns!
Get help specifically with what you are
working on.
Lead Scoring Best Practices
Include one distinct landing page dedicated to each of your marketing campaigns.
On average, it takes a person 7 seconds to size up your landing page to decide whether they are interested or not in your offer.
Let your audience know what you do by the first glance of your page.
Know your target audience and craft your page’s content to appeal to that particular audience.
Let them know why you are different from your competitors.
Use bullet points to break up your content.
Learn some best practices on lead nurturing from the marketing automation experts at LeadLife…
Reminders
Lead Scoring Best Practices
Be clear in your value proposition. Tell your audience exactly what you want them to know and precisely what it is that you’re going to givethem in exchange.
Your copy should be short and to the point, not sales like, but educational.
Important: Keep your form short and don’t ask a lot of questions up front.
Include only one call to action and be clear in your message.
Test, test, test your landing pages.
Complement your images to your content, don’t distract visitors away from your main message or call to action (i.e. a cover shot of the whitepaper being offered).
LeadLife also has the following best practices embedded throughout its software…
• Lead Scoring
• E-Newsletter Campaigns
• Drip Marketing
• Lead Segmentation
• List Importing
• Measuring and Tracking Marketing ROI
• And more…
More Best Practices
Connect with LeadLife
LeadLife with embedded best practices is available now to new and existing customers!
Want to Learn More?
To request a Product Demo from LeadLife visit
www.leadlife.com, email [email protected]
or call 1-800-680-6292
