S/ASH

Lance LoomisBADM 1103 10 A.M

S/ash is a work-out facility that offers many different features

S/ash is one of the few 24-hour work-out facilities in the nation

Local facility aimed to help the community

Quick Overview

• To create an environment to make losing weight enjoyable. • To get 500 memberships the first year • To get 2000 memberships in three years • Expand the facility over time to accommodate new

features • To have fun • To not only have a striving gym membership program, but

have the same results in the dance studio • Having highly trained management and personal trainers

to fit everyone’s need • Advertising the company locally by Internet, radio, and

television • To make everyone feel safe while in the gym, making it

safe to workout.

The Objectives and Keys to Success

• The target audience is every age.  We will be offering little league play.

• Having sign-up bonuses such as Free T-Shirt with a sign-up, Buy one get one free on some memberships.

• Sending text messages to members with promotional information with a chance for them to get money back on there next membership.

Marketing Strategy and Target

24-hour work-out gym Dance Studio 2 basketball courts with leagues An Olympic size swimming pool A nutrition bar to feed your needs T-shirt/Jersey Design for you league team An All-Star Management

Facility Features

Loans Investors Your membership

Where are we getting this money?

General Manager – Lance Loomis Senior Manager – Marsha Shuffield

Department Managers:◦ Roxanne Nyugen – Graphic Design◦ Andy Nhin – FABO (Food and Beverage)◦ Victor Driver – Dance and HR (Human Relations)

Management Team

Any Questions?

That’s All