Lamps Plus Boosts Product Listing Ad Landing Page ... · Lamps Plus Boosts Product Listing Ad...
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Challenge Lamps Plus was looking for a product recommendation solution that could increase overall customer engagement metrics and return on ad spend (ROAS) from its paid marketing efforts. Solution Lamps Plus deployed Certona’s Predictive Landing Page solution providing personalized product recommendations on the landing pages used in product listing advertising (PLA) campaigns. Based on Certona’s predictive algorithm of real-time shopper behaviors and contextual information, site visitors are shown a relevant sort of products on these landing pages in addition to the single product featured in the product listing advertisement. Client Success | Lamps Plus Lamps Plus is the nation’s largest specialty lighting retailer. For over 40 years, the family-owned company has been helping people love their everyday spaces with a wide selection of lighting and home furnishings. Lamps Plus operates a thriving e-commerce business, along with more than three dozen retail stores in the western United States, and delivers expert service from its staff of trained professionals. Lamps Plus Boosts Product Listing Ad Landing Page Performance with Predictive Personalization When a product is chosen from a product listing ad in Google, the shopper is taken to LampsPlus.com to view that product and other recommended products.
Transcript of Lamps Plus Boosts Product Listing Ad Landing Page ... · Lamps Plus Boosts Product Listing Ad...
ChallengeLamps Plus was looking for a product recommendation solution that could increase overall customer engagement metrics and return on ad spend (ROAS) from its paid marketing efforts.
Solution
Lamps Plus deployed Certona’s Predictive Landing Page solution providing personalized product recommendations on the landing pages used in product listing advertising (PLA) campaigns.
Based on Certona’s predictive algorithm of real-time shopper behaviors and contextual information, site visitors are shown a relevant sort of products on these landing pages in addition to the single product featured in the product listing advertisement.
Client Success | Lamps Plus
Lamps Plus is the nation’s largest specialty lighting retailer. For over 40 years, the family-owned company has been helping people love their everyday spaces with a wide selection of lighting and home furnishings. Lamps Plus operates a thriving e-commerce business, along with more than three dozen retail stores in the western United States, and delivers expert service from its staff of trained professionals.
Lamps Plus Boosts Product Listing Ad Landing PagePerformance with Predictive Personalization
When a product is chosen from a product listing ad in Google, the shopper is taken to
LampsPlus.com to view that product and other recommended products.
ResultsLamps Plus continues to optimize its on-site shopping experience and consistently finds that pages with Certona’s product recommendations outperform those that don’t include them in marketing campaigns. The solution has reduced bounce rate in product listing ads by 22% and reduced bounce rates from all external traffic by 17%.
Client Success | Lamps Plus
Personalize: web | email | mobile | in-store | contact center Learn more: 858.369.3888 | certona.com
“Lamps Plus has benefitted from Certona’s expertisewith personalization technology and by expanding this program to better support paid traffic sources, we have significantly improved the customer experience. Our
personalization program ensures that customers see an expanded selection of lighting and home furnishing
products that match their preferences and needs, which has generated more sales.”
Angela HsuSVP of Marketing and eCommerce | Lamps Plus
INCREASEDCLICK-THROUGH
RATE
REDUCEDLANDING PAGEBOUNCE RATE
BOOSTEDRETURN ON AD SPEND (ROAS)
