LALA LAJPAT RAI COLLEGE OF COMMERCE AND ECONOMICS final

8/7/2019 LALA LAJPAT RAI COLLEGE OF COMMERCE AND ECONOMICS final

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VODAFONE V/S AIRTEL

Lala Lajpat Rai college of Commerce

and Economics

VODAFONE V/S AIRTEL

SUBJECT:- PUBLICREALTIONSHIP MANAGEMENT

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VODAFONE V/S AIRTEL

Certificate of the

Guide

This is to certify the project work title

Vodafone vs Airtel which is on Public

Relationship Management work by groupname “MEGAS”. The partial Full fillment

of award of degree of BMS OF LALA

LAJPATRAI COLLEGE OF COMMERCE

& ECONOMICS under my guidance. The project is original and not submitted earlier

in any university.



VODAFONE V/S AIRTEL

SINATURE OF

GUIDE

INTRODUCTION Public Relations is composed of many marketing tactics that enable

companies to enhance credibility and image. It can also assist in

developing goodwill and influences public opinion. Forms of PR

tactics are speeches, special events, news releases, and annual events.

PR is targeted to a specific audience. It's a very affective way of saying

who you are, what you do, and how you can make a difference.

Effective PR comes in many forms. Most of us are more familiar with

flyers, brochures, and websites. There are many other tactics that can

be used depending on the needs of the company or organization. Which

one to use would depend on many factors such as the objectives of the

organization, size, and location. It would also depend also the

characteristics of the audience and the organization's budget. Some

examples of effective PR strategies include publicity, special events,

newsletters, press releases, charitable contributions, sponsorships.

The European view of public relations notes that besides a relational

form of interactivity there is also a reflective paradigm that is concerned

with publics and the public sphere; not only with relational, which can

in principle be private, but also with public consequences of

organizational behaviour . A much broader view of interactive

communication using the Internet , as outlined by Phillips and Young inOnline Public Relations Second Edition (2009), describes the form and

nature of Internet-mediated public relations. It encompasses social

media and other channels for communication and many platforms for

communication such as personal computers (PCs), mobile

phones and video game consoles with Internet access.

http://en.wikipedia.org/wiki/Europe

http://en.wikipedia.org/wiki/Public_sphere

http://en.wikipedia.org/wiki/Internet

http://en.wikipedia.org/wiki/Personal_computer

http://en.wikipedia.org/wiki/Mobile_phone


http://en.wikipedia.org/wiki/Video_game_console

http://en.wikipedia.org/wiki/Internet_access

http://en.wikipedia.org/wiki/Europe

http://en.wikipedia.org/wiki/Public_sphere

http://en.wikipedia.org/wiki/Internet

http://en.wikipedia.org/wiki/Personal_computer



http://en.wikipedia.org/wiki/Video_game_console

http://en.wikipedia.org/wiki/Internet_access



VODAFONE V/S AIRTEL

Public relations is used to build rapport

with employees , customers , investors , voters , or the general

public. ] Almost any organization that has a stake in how it is portrayed

in the public arena employs some level of public relations.

Introduction to Vodafone India

Vodafone, the world’s leading international mobile communications

company, has fully arrived in India. The Vodafone brand was launched

in India on 21st September, 2007. The popular and endearing brand,

Hutch, was transitioned to Vodafone across India. That marked a significant chapter in the evolution of Vodafone as a dynamic and ever-

growing brand. The brand was unveiled nationally through a high

profile campaign covering all important media.

Vodafone, the world’s leading mobile telecommunication company, had

completed the acquisition of Hutchison Essar in May 2007 and the

company was formally renamed Vodafone Essar in July 2007. The

Vodafone mission is to be the communications leader in an increasinglyconnected world – enriching customers’ lives, helping individuals,

businesses and communities be more connected by delivering their total

communication needs.

Vodafone's logo is a true representation of that belief - The start of a

new conversation, a trigger, a catalyst, a mark of true pioneering

Objectives and Mission of the PRdept

http://en.wikipedia.org/wiki/Employee

http://en.wikipedia.org/wiki/Customer

http://en.wikipedia.org/wiki/Investor

http://en.wikipedia.org/wiki/Voter

http://en.wikipedia.org/wiki/Employee

http://en.wikipedia.org/wiki/Customer

http://en.wikipedia.org/wiki/Investor

http://en.wikipedia.org/wiki/Voter



VODAFONE V/S AIRTEL

The main objective of the PR dept is to create a positive image of

Vodafone in the minds of its customers. For the launches of any new services or mobile phones intense PR is their objective. The Vodafone

mission is to be the communications leader in an increasingly connected

world – enriching customers’ lives, helping individuals, businesses and

communities be more connected by delivering their total communication

needs. The next objective of Vodafone is to cover as much market as

possible on the basis of the service that they provide. Their next

objective is that their customers benefit from a complete Vodafone

experience in and out of their homes and offices. Their main aim and

mission is to give their customers a consistent experience. While

entering India their main objective and mission was to create a visibility

of their company and promote it in a very positive way by promoting the

global image of Vodafone. The other objective was to appear as a

leader

PR strategies used by Vodafone as awhole

Advertisments

Vodafone believes in advertising through media like television and press as peopleretain those things that they view visually. Heavy amounts of money is spent on

visual advertisements

Corporate Advertising:



VODAFONE V/S AIRTEL

Vodafone also undertakes corporate advertising.The PR department informs the

spokesperson Mr. Navin Chopra which details he can reveal and which he shouldn’t reveal. He has to be very polite while handling the media. They give

everything in writing to the media. The PR department also informs Mr. Navin

about how to dodge certain questions with trick and humours so as to maintain theconfidentiality of certain important issues like the future plans of the company.

Press Releases

Vodafone in USA has a separate press office that issues all the Press Release.

They press officer makes the entire press release and then it’s confirmed by the spokesperson of Vodafone USA and is then released. There they believe Press

Releases help in order to maintain very good relations with the media and it also

helps them to be in the eye of the audience. It had also held and India Analyst and Investor Day in London to talk about its operations in India. It has issued a press

release on it on 10th December, 2007.

Press Conference

Vodafone uses press conferences as a very powerful tool in handling the mediaand seeking consumer attention. They hold press conferences at the launch of new

services or products of any kind. They also hold press conferences when they are

getting into a business deal for some company. They also hold press conferences

for announcing half-yearly results or financial reports of the company.

Social Activities

vodafone undertakes social activities on a huge scale. The Vodafone Group Foundation is committed to providing assistance in the area of disaster response.

Its main aim is to develop partnerships which enhance long term disaster response

and preparedness activity, working with organizations such as the United Nations Foundation, Oxfam and MapAction. It also seeks wherever possible to make a

direct contribution in response to critical humanitarian crises. The Safaricom

Foundation and The Vodafone Group Foundation, together donate KShs15,000,000 towards humanitarian relief in Kenya

Global Focus: World of Difference:

World of Difference (WoD) is an innovative charitable volunteering initiative



VODAFONE V/S AIRTEL

currently being delivered across the international network of Vodafone

Foundations. WoD is based around the concept that individuals and community

organisations should identify what they feel passionate about and then be provided with the resources to make changes happen.

WoD creates the opportunity for individuals to work for one year for a charitable partner organisation, with salary and related support provided. The winners are

chosen on merit through a public competition. To date, 52 individual winners have

participated or are currently participating. Based on a model which was initiallydeveloped by the Vodafone New Zealand Foundation in 2002, WoD programmes

have also been successfully launched by the Vodafone Australia Foundation, the

Vodafone Netherlands Foundation and the Vodafone Ireland Foundation.

Sponsorships:

Vodafone sponsors many events. Some of them are: UEFA Champions

League: Vodafone is in its second season as Official Partner and

Official Mobile network of the UEFA Champions League, the world's

largest annual football competition. Vodafone is delighted to be at the

forefront of Europe’s premier club competition. After the successes of

last season's UEFA Champions League sponsorship and the agreements

announced in April to sponsor the UEFA Cup Final and UEFA Super

Cup, Vodafone is looking forward to strengthening its position as a

brand passionate about the beautiful game. It has also come up withVodafone Stadium of Fans wherein fans can make teams and play for

themselves.

England Cricket Team

Vodafone can’t get enough of the England Cricket Team – 11 years on

and their support is still going strong as the principal partner of the

Team. And it’s not just about a logo on a shirt. This partnership gives

employees and lucky customers unbelievable access to get up close and personal with the Team.

Internal PR

Vodafone operates a range of all-employee share plans to encourage

widespread employee share ownership throughout the company.



VODAFONE V/S AIRTEL

Vodafone won a Global Equity Organization award for best share plan

communications in 2006 for the second year running. They also operate

a number of pension plans which vary according to the conditions and

practices in the countries concerned. These are provided through

defined benefit and defined contribution arrangements. Defined benefit schemes provide benefits based on the employees’ length of pensionable

service and their final pensionable salary or other criteria. Defined

contribution schemes offer employees individual funds that are

converted into benefits at the time of retirement. They also involve them

in the decisions of the company. They conduct training programs also

for the benefit of the employees and for better experience. They also

promote leadership on a large scale.This is done in order to maintain

very good relations with the employees of the organization

PR strategies of Vodafone India

Press Releases

Vodafone India doesn’t have a separate press office to issue all the Press Releases. The PR Head himself makes the entire press release and then it’s

confirmed by the spokesperson of Vodafone India i.e Navin Chopra and is then

released. There they believe Press Releases help in order to maintain very good relations with the media and it also helps them to be in the eye of the audience.

Press Conferences

Vodafone uses press conferences as a very powerful tool in handling the mediaand seeking consumer attention. They hold press conferences at the launch of new services or products of any kind. They also use press conferences as a tool in order

to control crisis.

Media Interviews

Vodafone undertakes media interviews with proper planning. It is



VODAFONE V/S AIRTEL

sometimes initiated by media while most of the time it is by Vodafone. It

is handled very carefully specially during crisis or when a new service is

launched and is this used as a very good platform for promotion,

building image and even control crisis.

Hoardings and Advertisements

Vodafone uses advertisements as a powerful tool. The hoardings are placed in

every corner of a city. It helps in seeking immediate attention of the consumers.Vodafone also uses advertisements. It has it corporate news in the CAT 1 papers

like Economic Times, Times of India, Hindustan Times and many others. It alsoahs its news in CAT 2 papers including all the regional language papers. It also

advertises on television and radio.

They also have running ads on Star India about the news updates or new servicesor new tariff plans. Vodafone has entered into a Rebranding Campaign with Star

India in order to promote the Essar Brand.

Agency

The last PR strategy that they use is that they have hired an agency that goes to the

Vodafone store with genuine problems. Then they report to the top management of

the company stating how the executives at the store responded to their queries and

how did they behave with them. This helps the company in making the decisionsregarding those executives at the stores. This strategy has helped them a lot in

making Vodafone stores a better place so that their customers get even better service.

Successful Strategies:

Vodafone has had many successful strategies. One of them is the success of

Vodafone in India. Vodafone for the Indian masses was a completely new brand name. Therefore, Vodafone had to see that the positive image of Vodafone is built

up in the minds of the people. In order to promote the brand Vodafone in India, aCentral PR team was set up in India. They handled all the promotion activities.They held many press conferences and issued press releases. They also arranged

for media interviews. They released many positive articles about the Vodafone

company in all the CAT 1 papers. Today Vodafone has 33 lakh customers. Itsadding 2 lac customers every month.



VODAFONE V/S AIRTEL

Vodafone Future PR Strategy

Vodafone business strategy and its PR strategy are inseparable. Meeting society’sneeds creates enormous opportunities to grow vodafonebusiness. Expanding our

business in emerging markets such as Africa and India is extending access to communications to people who rarely had the opportunity to use a phonebefore. And our responsible approach to issues like privacy and content builds

trust and grows our customer base in mature markets.

Our vision for 2010 is to be one of the most trusted companies in the markets

where weoperate. Our five year PR strategy – developed in 2005 and continually evolving –

is

designed to help us realise this vision. It sets clear priorities to:

• Capture the potential of mobile to bring socio-economic value in both

emerging economies and developed markets, through broadening access tocommunications to all sections of society

• Deliver progress against stakeholder expectations on the key areas of

climate change, a safe and responsible internet experience, and sustainable

products and services

• Ensure our operating standards are of a consistent and appropriate level across the Group.

This strategy is based on our assessment of the key PR-related opportunities and

risksfor our business.

Future Pr Plan

Future pr plane of vodafone in india is as follow :-



VODAFONE V/S AIRTEL

1- Audience targeting

Pr department of vdafone in india should have to target all the

audience right from a milkman to high-profile people. Because the

service and product

is used by all the pepol. So the market segmentation is the whole market.

2- Press conferences

A press conference cosists of someone speaking to the media at a

pedetermined time and place. A company should hold press conference

whenever it is

requried .A company should hold press conference when it louanching

new product or any schem. By holding press conference they can informe to the public

about the

product or schem.

3- Press releases

A press release is written document distributed to the media. It is

fundamental tool of PR. In press release the six thingh should be have to

be clear i.e.who, what, when, where, why, how. The company should use press

conferences as a

tool in order to control crisis. They can distribute press releaes in media

in the form of video or audio press releaes whenever its required

4- Hoardings

Company should have to put more hordings near the station in order to

promote the products and also to maintaine good relation with public. It also helps in seeking immediate attention of the consumers

5- Articles in newspapers

Company should give articles in news paper to inform about any

product and schem. In different news like times ofIndia, hindustan times



VODAFONE V/S AIRTEL

or any regional languages.

6- Brochures and pamphlet

They have to distribute brochures and pamphlet in different places and in news paper. To informe the pepole about any new schem. They should

distribute brochures among the employee also for maintaning good

relation.

INTRODUCTION OF AIRTEL

Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL)

is India's

largest and world's third largest cellular service provider with more

than 82 million

subscribers as of December 2008. It also offers fixed line services and

broadband

services.

SingTel owns over 30% of the Bharti Telecom. Vodafone is also a

shareholder of

Airtel with 4% of the shares. Thus making it a sister company of the

brand

The Bharti Group has a diverse business portfolio and has created

global brands in

the telecommunication sector. Bharti has recently forayed into retail

business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry

business.

Airtel comes to you from Bharti Airtel Limited, India’s largest

integrated and the first



VODAFONE V/S AIRTEL

private telecom services provider with a footprint in all the 23 telecom

circles.

Bharti Airtel since its inception has been at the forefront of technology

and has steered the course of the telecom sector in the country with its world

class products

and services.

PR STRATEGIES USED BY AIRTEL

IN INDIA:-1. SPONSERSHIP

AIRTEL focuses a lot on its sponsorship sector. Airtel has baged BCCI

sponsorship rights . Manchester United has signed a five-year

sponsorship deal with Bharti Airtel in a further sign of the European

champion's global commercial expansion. Bharti Airtel has invested a

massive amount on its sponsorship . its competing among the worls top

telecom companies

2. Hoardings and Advertisements

AIRTEL has a whole has worked very effectively on its hoardings and

advertisements . airtel has focuses its placement mostly on the out skirts

of the country . AITEL has actually conveyed to its consumer that its

network is spread all around the country.

3. SERVICES TO THE CONSUMER IN BANKING

SECTOR



VODAFONE V/S AIRTEL

AIRTEL has done tremendously well in its consumer satisfaction sector.

Airtel has always got some new plans for its customer.airtel has got its

first virtual card. Aitel money gave a good boost to the airtel telecomcompany in Indian.

Latest news on Vodafone

1. Vodafone and RIM launches freeBlackberry service camp

BlackBerry Smartphonemaker, Research In Motion

and Vodafone Essar, one of India’s leading telecom operators, is

organizing a unique “ BlackBerry India FREE Service Camp” cum on-

ground customer engagement initiative in Bangalore (Karnataka) till

Feb 15,2011.

In the BlackBerry Service Camp an BlackBerry subscriber/users from

Vodafone as well as any other network will get Exclusive device

upgrade offers,Free servicing & device trackball replacement,

Complimentary paid apps,Free goodies, Daily BlackBerry giveaways &

lots more.

To avail the offer you can do visit any of the Vodafone Stores in

Bangalore (listed below) and participate or get free service of your

BlackBerry smartphone. The service camp is open for all BlackBerrydevices, irrespective of the Network you’re on!

http://telecomtalk.info/vodafone-and-rim-launches-free-blackberry-service-camp/55826/










VODAFONE V/S AIRTEL

2. Vodafone launches facebook

voice update

Vodafone Essar, a pan-India GSM MobileService operator with a

subscriber base of over 124 million, has come up with an innovative

way to connect to your family and friends anywhere in the World on

Facebook without GPRS or Internet, through the new Facebook Voice

Updates service from Mobile.

Facebook Voice Updates on Vodafone lets people connect to their

family and friends on Facebook in their own voice, even without Internet/ GPRS/ 3G access on their mobile phones , which makes it an

easy access for a large audience anytime anywhere.

How it works ? : The product is easy-to-use – for example, to broadcast

what you’re up to today, simply dial a short code 51010 to Record your

voice message,

3. Vodafone launches nokia, Samsungand blackberry handset offer with freedata plans

Vodafone, India’s second largest GSM Mobile service operator, todayannounced the launch of exciting handset offers on Nokia , Samsung and

BlackBerry smartphone.

The offer is exclusively launched in association with “Bombay Times”

for its readers in Mumbai circle to celebrate the Republic day.

http://telecomtalk.info/category/vodafone/










VODAFONE V/S AIRTEL

With the offer Vodafone customers who purchase new SamsungGalaxy-

5 from any Vodafone Store for Rs.8,999 will get Free Mobile Internet up

to 2GB for 6 months. While with Nokia E5 which cost Rs. 10,299 users

will get Free 1 GB Data Access and 1000 Local Vodafone to Vodafone

minutes for 3 months.

Latest news on Airtel

1. Airtel does it again airtel latest

campaign: Airtel Advantage

Airtel has come up with its new campaign which showcase few of the

unique advantages what airtel offers to its customers.

The ad highlights the importance of Airtel’s Uninterrupted GSM

Network and showcase its Seamless Connectivity with the

widest International Roaming Coverage and also talks about popular

VAS service what Airtel has in its store for its users.Shahrukh Khan, Kareena Kapoor, Saif Ali Khan and AR Rahman for the

first time has come together for this campaign, lending their own unique

perspective to bring alive the Airtel advantage in a series of short

entertaining films, with one final message – on airtel, “Milega yeh sab

aur bahut kuch”, i.e., you’ll get this and lots more.

Directed by three of the best directors that India has to offer – Shaad Ali

Sahgal, Francois Merlet and Marco Kalantari, these ads were shot in

Mumbai and Chennai over a span of 3 days.



VODAFONE V/S AIRTEL

2. AIRTEL LAUNCHES FIRST

VIRTUAL CREDIT CARD

Bharti Airtel, a leading global telecommunications company with

operations in 19 countries across Asia and Africa today announced the

launch of World’s first Virtual Card.

The virtual card will operates off a wallet residing on a mobile phone in

African market in association with Standard Chartered Bank

and MasterCard .The mobile technology platform and airtel’s vast consumer penetration

combined with the financial structure and regulatory framework

provided by Standard Chartered Bank and the global acceptance of

MasterCard will ensure that consumers will be able to transact in a

reliable, convenient and secure environment.

Speaking on the groundbreaking innovation, Manoj Kohli, airtel

CEO (International) and Joint Managing Director, said “Today’s

launch of the world’s first virtual number on a mobile card marks a big milestone in mobile commerce. The airtel 1time Shopping Card is proof

that airtel will deliver innovative and relevant mobile solutions that will

help consumers overcome the daily challenges in their lives. The

solution will offer consumers a robust e-commerce solution that delivers

security, accessibility, acceptance, ability and a global reach.

Subsequent phases of the program will allow airtel subscribers to make

payment across the MasterCard network.”

The global opportunity for mobile payments is large. The global

unbanked population withmobile phones is expected to grow 70% over

the next year to 1.7 billion people by 2012. The opportunity for mobile

payments is especially significant in Africa, where there are close to 400

million mobile phone users and an unbanked population of 230 million

households. By 2014, Africa is expected to see 56% mobile penetration.

http://telecomtalk.info/airtel-launches-world-first-virtual-credit-card/56036/










VODAFONE V/S AIRTEL

3. AIRTEL JOINED HANDS WITH NGO TO

RESQUE INJURED BIRD AT

UTTRARAYAN

Bharti Airtel, India’s largest GSM mobile service provider today

announced an initiative towards a social cause in association with NGO

Namo Namah Parivaar to rescue the injured birds from the deadly

string on Kite Day- The Uttarayan in Gujarat Telecom circle.

Come January and the state of Gujarat gears up to celebrate Uttarayan

(The Kite Festivals) with colourful Kites, delectable chikkis and lots of

music. During the same time Corporates and NGOs extend their helping

hand to coordinate first aid to the victims of the deadly string.

“We have been working for the welfare of birds for last twelve years

now. This year we have set up 18 first aid centers in and around the city

of Ahmedabad and have around 500 qualified volunteers in the age

group of 12 to 60 years to rescue the injured birds during this festival. For this cause we have voluntary participation even from visually

impaired people who would be stationed at the call centre supported

by airtel and guiding the volunteers within 10 – 15 minutes to the rescue

point. This prompt and efficient rescue drive will be operational from

January 12th to January 16th

http://telecomtalk.info/airtel-join-hands-with-ngo-to-rescue-injured-birds-on-uttarayan/53392/






VODAFONE V/S AIRTEL

Our suggestion to the people at large is to avoid Chinese manja as they

are lethal.” says Bhupendra Shah, President, Namo Namah Parivaar.

Speaking on the association, Mr. Shivan Bhargava, COO, airtel,

Gujarat circle said “We at airtel strongly identify with the spirit in

which festivals are celebrated in this state, but at the same time, it is our duty to control the manmade disasters in our own way. To create

awareness, on the ills of using razor- sharp manja, airtel Gujarat circle

would be sending precautionary messages to all their subscribers.

CONCLUSION(BY THE GROUP)

All the above information about PR and both the service provider

companies, Vodafone and Airtel was all about their PR strategies and

marketing strategies which has now landed up in making a conclusion

regarding the project by the group.

1. In this point we concluded that the galleries of both the companies

varies from each other. A) Vodafone gallery has a professional

touch to it whereas airtel’s gallery is a bit bland and nothing new

in it. B) Vodafone gallery has a red hot section in which it makes

their customer aware of the new gadgets available with the

Vodafone connection whereas airtel has nothing related to it. C)

the executives of Vodafone gallery are well trained and know how

to tackle the situation of customers properly whereas, airtel

executives are equivalent to it only a hair line difference between

them. D) Vodafone executives are dressed up in a more of

corporate fashion whereas, airtel executives are more towards

casual fashion

2. In this point we concluded the schemes and plans available. A)

vodfone provides a lot of after sales service whereas airtel has a

better after sales service. B) Vodafone has a scheme Vodafone

delights which gives its customer something more with the

connection for eg. Vodafone Tuesday and m- shop, etc. Whereas,



VODAFONE V/S AIRTEL

airtel has almost nothing like that for the customers. C) Vodafone

has comparatively expensive cell plans compared to airtel.

3. In this point we concluded about the promotion style of both the

companies. A) Vodafone has zoozoos for their promotion which isthe most successful technique for them and has attracted many

more customers whereas, airtel has music of ar rehman for their

promotion because ar rehman is in the hitlist, even it has attracted

a lot of customers for them. B) Vodafone hasn’t changed its

appearance whereas, airtel has changed its appearance and

policies and they promoted it on a very large scale. C) even the

pug used by Vodafone was one of the bigges success for them. D)Vodafone is into many sponsorships with cricket in india as it lets

it customer meet their favourite cricket stars by organising some

competitions whereas, airtel also does ome but not to that extent.

E) Vodafone captured all the more market by becoming the main

sponsor for the show big boss which airtel couldn’t do because it

was stuck with its new look in the market.

4. In this point we covered the network of Airtel and Vodafone:-Vodafone has one of the best network in the city as it has a slogan

wherever you go our network follows you which is actually true

because the users never lose their network even while travelling,

most of the times whereas, in airtel it has the worst network in the

suburbs of the central line in Mumbai, many users have faced

these problems.



VODAFONE V/S AIRTEL

CONCLUSION( THE SURVEY’S

MADE)

So, finally we made a survey in the whole city regarding our topic VODAFONE v/s AIRTEL, PR, and successfully we got 345 responses from the survey we made on the

very famous survey site ‘SURVEYMONKEY.COM’. Due to unavailability of premium

account for the site we couldn’t download the survey we made and show the results of

the responses for those surveys.

After collecting the responses and analysing them we found out many things regarding

the effort from these selected telecom companies for the PR by creating the survey

below:-

1. which service provider do you use for your cellphone?

airtel vodafo

Other (please specify)

2. how did you come to know about your service provider?

news paper/ magazine

t.v ads

hoardings

friends

*

3. rate your service provider's gallery on an average basis.

poor

satisfactory

goodexcellent

comment

4. HOW IS THE CUSTOMER CARE SERVICE, OF YOUR SERVICE PROVIDER?

þÿ

þÿ



VODAFONE V/S AIRTEL

POOR

SATISFACTORY

GOOD

EXCELLENTOther (please specify)

5. HOW ARE THE PLANS AVAILABLE ON YOUR SERVICE PROVIDER?

POOR

SATISFACTORY

GOODEXCELLENT

WHICH PLAN YOU PREFER/CURRENTLY USING

*

6. WHENEVER FACED A PROBLEM RGARDING THE SERVICE, HOW WELL YOURSERVICE PROVIDER HAS HANDLED THE SITUATION?

POOR

SATISFACTORY

GOOD

EXCELLENT

comment

7. HOW FREQUENTLY YOU ARE UPDATED ABOUT THE NEW PLANS GIVEN BY YOUR SERVICE PROVIDER ?

15 DAYS

30 DAYS

þÿ

þÿ



VODAFONE V/S AIRTEL

90 DAYS

150 DAYS OR MORE

8. HOW FREQUENTLY YOUR SERVICE PROVIDER CALLS YOU AND ASK YOUABOUT THEIR SERVICES ?

15 DAYS

30 DAYS

90 DAYS

150 DAYS OR MORE

NO CALLS

Other (please specify)

9. WOULD YOU LIKE TO CHANGE YOUR SERVICE PROVIDER WITHOUTCHANGING YOUR NO. THROUGH NUMBER PORTABILITY SERVICE?

YES

NO

WHY? OPTIONAL

*

10. PLEASE ENTER YOUR CONTACT DETAILS

PLEASE ENTER YOURCONTACT DETAILS NAME

GENDER

þÿ

þÿ

þÿ

þÿ



VODAFONE V/S AIRTEL

CONTACT NO.

OCCUPATION

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Many people filled those surveys and on the basis of these we found a great comparison between the PR of both the companies. The main

difference we found out between Airtel and Vodafone is that

customers of airtel have a fixed opinion for their service provider but

the Vodafone customers have a variety of opinions regarding

Vodafone. Let’s check out detailed opinions of the respondents.

Q1. For this question out of 345 responses we found out that Vodafone

has more no. Of customers in the market and is the market leader by

having the maximum no. Of customers. We got to know that 138 people

i.e 40% of the total respondents use Vodafone services, 104 people i.e

30.14% of the total use Airtel services and 103 people use other

networks.

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VODAFONE V/S AIRTEL

Q2. In this question we asked people that how did they come to know

about their service provider, through which means, they got aware.

Among all the options the most commonly selected options were T.V

ADS. & FRIENDS. Which means that the PR of these companies ar

more powerful through their ads and word of mouth. Increasing

customers of a co. Through word of mouth i.e through friends is the

biggest success for the co.

Q3. This was the most important question so we made it compulsory to

answer for the respondents. The question was about the front desk of

their service provider, because 1 st impression is the last impression in

the real world and the competitive world for the co.s . the front desk is

the gallery of these service providers as this the main room where all

the customer problems are solved, new offers are introduced and many

other things.

When asked Airtel was rated more than satisfactory and less than

good, but Vodafone was rated good, because of their attracted gallery

as we mentioned in our conclusion for the survey made by our group

individually.

Q4. this question is also equally important regarding PR as how good

the customer care hotline of their service provider, the answers we got

from the public is that Airtel has a satisfactory customer care whereas,

Vodafone has an excellent customer care service, the reasons are the

same mentioned in our own conclusion. So, Vodafone took over airtel

over here also.



VODAFONE V/S AIRTEL

Q5. The plans provided by the service providers are actually the main

attraction for the public to subscribe to their family. So, plans provided

by Airtel are ‘SUPERCOOL’ said by one of the respondents as the

plans are quite cheap and feasible since after Airtel has changed its policies and the entire co. Though Vodafone was rated satisfactory in

this question, as the plans are comparatively more expensive than

Airtel’s plans.

Q6. 6 th question is regarding the skills of the service providers

executives as how well they tackle a problem of their customer and till

what extent they are able to solve it. This was a close call between the

two. Both the service provider are rated equally, GOOD, in the surveyscollected so still cant exactly compare both of them.

Q7. Plans are how oftenly provided by hte service providers, in this case

Vodafone lost again the battle as the respondents choos airtel for

creating new offers within a month but Vodafone offers new plans in lyk

more than 3 months or so....

Q8. Asking about the service by the service provider is one of theessential part of the PR, this has to be on the regular basis, which gives

the co. A feedback about their service so as to improve on the weakness

of the co. In this question Vodafone takes it one sided as airtel hardly

calls people for the feedback and Vodafone calls its customers once in

every 2 months.

Q9. the new no. Portability service provided by our own telecom

ministry involved in the 2g scam came up with a new scheme in which, auser can change his service provider without changing his no. When

asked, there are more than40% of airtel users want to get their service

provider changed where as only 27% Vodafone users wanna use the no.

Portability service , the reason being is the costly plans provided.



VODAFONE V/S AIRTEL

Hence, analysed the above questionnaire we found that Vodafone has a

great market segment compared to airtel and has more satisfied and

happy customers in the market.

VODAFONE TAKES THE GAME FROM AIRTEL ACCORDING TO THE SURVEY...!!!

BIBLOGRAPHY:-

SURVEY:-

WWW.MONKEY SURVEY.COM

INFORMATION:-

• WWW.TELECOM TALK.COM

• WWW.SCRIBD.COM

• WWW.DOCSTOC.COM

http://www.monkey/

http://www.scribd.com/

http://www.docstoc.com/

http://www.monkey/

http://www.scribd.com/

http://www.docstoc.com/



VODAFONE V/S AIRTEL

LALA LAJPAT RAI COLLEGE OF COMMERCE AND ECONOMICS final

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