COMPILED BY:- NIDHI JAIN – 17

JAYESH MULCHANDANI – 31

ARCHI RAMBHIA – 36

NIYATI SHAH – 46

AMRIN SIDDIQUI - 51

SONAL JAIN - 59

ACKNOWLEDGEMENT

We thank KC college and our principal Ms Manju Nichani for providing us with such a nice course and we also thank our HOD Mr. Kailash Chandok and Ms Neha Singh for giving us the opportunity to meet the corporate people and share their experience with us. We also thank our family and friends for supporting us .

CONTENTS1. NAME OF THE COMPANY2. INTRODUCTION3. FACTS AND FIGURES4. COOPERATE SOCIAL RESPONSIBILITY5. INITIATIVES AND ACHIEVEMENTS6. HIERACHY7. SWOT ANALYSIS8. PRODUCTS9. PLANS AND SERVICES10.ORGANISING RESOURCES11.MARKETING STRATEGIES12.RELATION WITH EMPLOYEES13.BRAND AMBASSADOR14.BUDGET15.PROFIT AND LOSS16.UPCOMING PRODUCTS17.COMPETITORS18.CONCLUSION19.BIBLIOGRAPHY

The company began doing business in India in the early nineties through a distributor and later established L'Oreal India, a wholly owned subsidiary of the L'Oreal Group. L'Oreal - the second ranked international cosmetics company in India - claims that revenues in the country increased five-fold over the past five years.

L’OREAL

Origin in 1909, under the leadership of the innovative French chemist, Eugene Schueller Main headquarters in Paris Proud holder of 25 global brands and is one of the top patent-holders of nanotechnology in the United States. Over the years, the company has received several prestigious awards and recognitions. "Research and innovation" have remained the hallmark of L'Oreal.

INTRODUCTION

Presence in the fields of dermatology and pharmaceuticals. The brand ambassadors of L'Oreal include celebrities like Penelope Cruz and Aishwarya Rai Bachhan. The company continues to help millions across the globe to achieve their dream of "aspiring to beauty.“L'Oreal operates three divisions in India, including the

a) Consumer Products Division b)Maybelline New York and Garnier c)The Active Cosmetics Division with the Vichy brand of dermo-cosmetics.

Everyone aspires to beauty.Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full.

FACTS AND FIGURESL’Oreal’s largest single shareholder is 85-year-

old French heiress Lilian Bettencourt, daughter of L’Oreal’s founder.

Worth an estimated $22 billion, Bettencourt is also the world’s richest woman.

Swiss food company Nestle owns 1/4 of the company.

L’Oreal is the world’s largest cosmetics company.

L’Oreal is also the top nanotechnology patent-holder in the United States.

Eugene Schueller, a young French chemist who developed an innovative hair-colour formula. He named his improved hair dye Aureole.

L’Oreal employs 50,500 people in over 130 countries.Spokespeople for L’Oreal have included Aishwarya Rai, Matthew Fox, Ben Affleck and the Spice Girls.L’Oreal consists of over a dozen global brands

GROUP PROFILE-A century of expertise in Cosmetics-€ 17.5 billion consolidated sales in 2009-23 global brands*-130 countries-64 600 employees-674 patents filed in 2009.

For L’Oréal, incorporating social, environmental, and economic concerns is fundamental for its strategy and its activities, as it is with choosing partners and its supplier relations.

L’Oréal has set up a social responsibility program the - L’Oréal buy & care program for dealing with suppliers in order to enforce fundamental aspects such as: • compliance with laws in force, • respecting human and labour rights,• protecting the environment ,•the health and safety of workers.

CORPORATE SOCIAL RESPONSIBILITY

Safety/Health/Environment social audits are frequently conducted worldwide all throughout the logistics chain in order to:-

•approve of suppliers' choices,•continuously improve existing partnerships.

The company says it wants to reduceits carbon footprint and its use of natural resources through greater eco-efficiency and lowered environmental impact. It has laid down the goals of reducing greenhouse emissions, waste generated by finished products and water consumption per finished product by 50 percent over the next five years.

INITIATIVES AND ACHIEVEMENTS

In the course of the past year L’Oreal has undertaken a number of significant initiatives as part of its sustainability aims and has also been acknowledged on a number of occasions for its achievements in the area.It was named for the third year running as one of top 100 most sustainable companies in the world by Corporate Knights magazine.As well as being ranked one of the top ten companies for the responsible use of palm oil by the WWF. Back in February “The Global Canopy Foundation” commended L’Oreal as a ‘best performer’ in its 2009 Forest Footprint Disclosure review.

MANAGING COMMITTEE:-•JEAN-PAUL AGON – Chief Executive Officer•LAURENT ATTAL – President and CEO Of L'Oreal USA• JEAN-PHILIPPE BLANPAIN – Operations General Manager•NICOLAS HIERONIMUS - President Of Professional Division Products•BEATRICE DAUTRESME – Executive Vice-President•JEAN-JACQUES LEBEL - President Of Consumer Products•BRIGITTE LIBERMAN – General Manager Of Active Cosmetics•MARC MENESGUEN – President Of Luxury Products•CHRITIAN MULLIEZ – Executive Vice-President Of Administration and Finance•ALEXANDRE POPOFF – Managing Director•FREDERIC ROZE – Managing Director Of North America Zone•GEOFF SKINGSLEY – Executive Vice-President Of Human Resources•JOCHEN ZAUMSEIL – General Manager Of Asia Zone

HIERACHY

SWOT ANALYSISS – STRENGHTS

W – WEAKNESS

O – OPPORTUNITIES

T - THREATS

1) STRENGHTS:-•Passion as the key to the well-renowned accomplishment.•Research and innovation in the interest of beauty.•Dedication to their continuous research.•Leadership and developing activities in the growing cosmetics industry.•Advertising strategy.

2) WEAKNESS:-•Decentralized organizational structure.•Subdivisions of the Company, leads to the difficulty in the control of L’Oreal.•The profit margin is comparably low.•Coordination and the control of the activities in the worldwide market.•Dissimilarities of products.

3) OPPORTUNITIES:-•Being the leading cosmetic brand gives them the edge for their well-known image.•L’Oreal take the advantage of the great market share because of the numerous patents registered by the Company.•Growing demand for beauty products.

4) THREATS:-•Growing competition in the field of cosmetic brands.•The economic downturn and the spending habits of consumer.•Problems to reach out the average people from the underdeveloped countries.•People may find the products are not of their basic needs.•The danger that other brands could surpass their profit.

PRODUCTS LUXURY PRODUCTS.

CONSUMER PRODUCTS.

PROFESSIONAL

PRODUCTS

ACTIVE CONSUMERS

PLANS AND SERVICES

MARKETING STRATEGIESGoing to saloons and demonstrate the productsGoing to fashion hair stylist and make them understand the benefit of the productsOrganizing seminarsOnline teaser campaignMake over programmesFree skin analysisConsumer satisfactionTo formulate products that suits other women from other parts of the world

RELATION WITH EMPLOYEES L'Oreal embraces diversity in their employees for which they received the Diversity Best Practices 2004 Global Leadership Award Value the employee’s culture and ideasEmployees are given certain products of the company at a discounted rateSuggestions are always welcomedProvided with incentives

BRAND AMBASSADORLOREAL WOMEN:-AISHWARYA RAISONAM KAPOORFREIDA PINTO

LOREAL MEN:-

GERRAD BUTLER

BUDGETSOne of the biggest advertisers in the worldBudget has swelled by 9.5 percent to $6.29 billionApproximately spends:-

a) 75% on TV adsb) 20% on print adsc) 2% on web initiatives

Decided to reduce its ad spending on traditional media.

Total sales must be $2.4 dollar.

PROFIT CHART

2007 2008 20090

500

1000

1500

2000

2500

3000

PROFITPrice in $ million

COMPETITORS LOREAL is also in the race to be at the top. The only thing that restricts a company to be a monopolist is the competition in the market. LOREAL too is somewhat affected by its competitors:-LAKME ORIFLAMEVLCCUNILEVERREVLONSHISEIDOPROCTOR and GAMBLER

CONCLUSION

After meeting the people of LOREAL Company we conclude that they believe that looks matter a lot for a successful life. This is because if people look glamorous they develop a sense of confidence in them and this confidence leads to success in one’s life.