Lake Lotawana Brand Book
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Transcript of Lake Lotawana Brand Book
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This book was created at the Kansas City Art Institute in the Design Systems class taught by Michael Kidwell. This book was completed in the Fall 2012 school year by Erica Downing.
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WHAT ARE WE ABOUT?
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Lake Lotawana, Missouri, is the largest private lake in the metropolitan Kansas City area. Named after an Indian Princess, Lotawana means Sparkling Water and it lives up to its name! Lake Lotawana has 27 miles of shoreline and 600 acres of surface water. It is surrounded by a close-knit community of appoximately 1,250+ homes where 57% of the home owners are year-round residents, the remaining homes are used as vacation homes.
Lake Lotawana provides a tranquil setting for all types of water sports. It has a strong sailing tradition with organized sailboat racing in 3 classes. You can fish from your dock, your boat, or enter one of the many bass tournaments. Lake Lotawana provides year-round water fun; you can en-joy swimming, pleasure boating, water & jet skiing, tubing, ice boating and skating. So Leave your worries at the shore and have a good time.
Harry Chamberlin
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ATTRIBUTESESSENCEVISIONAUDIENCE
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Lively Being on the lake, your spirits will be lifted.
ATTRIBUTES
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Community BasedCommunity based is hanging out on the boat with your neighbors, friends, and even tying boat off with people that live across the lake. Being on the lake and being together is where the community is joined and becomes one.
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Community Based
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Care-FreeBeing care-free at the lake means leaving your worries at the shore.
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FunAt Lake Lotawana, no matter the season, you are guaranteed a good time.
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Fun
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ESSENCE
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ESSENCE
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Lake Lotawana is a fun filled community where living the easy life is key. Enjoy the sparkling waters with your favorite people and have a good time.
VISION
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LIFE LONGER
Age: 45Occupation: Hair Stylist Years at the lake: 45Favorite past time: WalkingBest spot to hang out: On the pontoon
Meet Valerie
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LIFE LONGER
Valerie is a life long Lake Rat. She was born and raised at the lake. She enjoys spending time with her family and walking her dogs around the lake.
Age: 45Occupation: Hair Stylist Years at the lake: 45Favorite past time: WalkingBest spot to hang out: On the pontoon
Meet Valerie
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THRILL SEEKER
Age: 22Occupation: Undergrad StudentYears at the lake: 15Favorite past time: Wake Boarding Best spot to hang out: Goat Hill
Meet Bradley
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THRILL SEEKER
Bradley is an adrenaline junkie. He spends as much time on the lake as he can no matter what season, you can expect to see him wake boarding, tubing, or even skating across the iced over lake.
Age: 22Occupation: Undergrad StudentYears at the lake: 15Favorite past time: Wake Boarding Best spot to hang out: Goat Hill
Meet Bradley
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WEEKENDER
Age:35Occupation: Restaurant Owner Years at the lake: 2Favorite past time: FishingBest spot to hang out: On his dock
Meet Damon
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WEEKENDER
Damon has been coming to his lake house at Lake Lo-tawana for the past two years. He enjoys sitting on his dock fishing and having people over.
Age:35Occupation: Restaurant Owner Years at the lake: 2Favorite past time: FishingBest spot to hang out: On his dock
Meet Damon
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DEVELOPMENT
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DEVELOPMENT
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NAMING
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NAMING
THE LAKE
LOTAWANA
LAKE WANA
LAKE WANANA
LAKE WANAWANA
LAKE PARADISE
LAKE SUPERIOR
LAKE LOTAWANA
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Chocolate Brown Sea Foam Green
WestonTo be used for the logo and signature only
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Sea Foam Green
WestonTo be used for the logo and signature only
Sky Blue Lightest Blue
Bell GothicTo be used for headers and any supporting text
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Logotype
Signature and tagline
The brand mark is used as an addi-tional element to be placed sparingly. The other icons are not to be used.
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Pattern can only be used in a corner.
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Images are all treated with a slight yellow overlay. All images are shown full bleed.
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APPLICATION
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816-578-4215816-578-4035 fax
100 Lake Lotawana RoadLake Lotawana, MO 64086
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Account #: 573892
Account #: 573892
Service from 10/01/2012 to 11/01/12
Amount due: $155.00 Amount due: $155.00
Remit payment to:
Meter Readings
If paid after 11/30/13
Pay: $165.00
Water: $42.16Sewer: $80.64Garbage: $32.20
575 522 5000CURR PREV USED
Terry McConnell 141 T StreetLake Lotawana
Return Service Requested
Keep this portion for your records Return this portion with your payment
Lake LotawanaHomeowners Association100 Lake Lotawana RoadLake Lotawana, Missouri 64086
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Terry McConnell141 T Street Lake Lotawana, MO 64086
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