Lafarge pres web 2.0 summit v2
31
Enterprise Web 2.0
description
Presentation Enterprise Web2.0 - how avoid retention od best practices - how involve people in the knowledge sharing behavior
Transcript of Lafarge pres web 2.0 summit v2
Enterprise Web 2.0
Date 2
A&C Organisation within Lafarge
Division A&C • Organization in 2010
•25 000 peoples•28 countries •4 activities : Aggregates, RMX, Precast, Asphalte •13 500 potential users of the KM system
• Knowledge Network 5 Knowledge managers
KTP (knowledge transfer portal)Created in 2005No social features, an ineffective engine, a rigid structure2500 existing best practices <> 12000 documents
Division Cement:
• 50 000 people• 48 countries
Date 3
Organization and Information Sharing
Region
Locations/Depts
BU
Operations
Info
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Information
Date 4
Organization and Knowledge Sharing
Knowledge
Best Practices
Info
rma
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Information
Information
Information
The vision
Date 5
Organization and Steps
Knowledge Organization
Knowledge Transfer Vision
Knowledge sharing tool
Efficient launching & user trainings
Communication, Information, Promotion, Motivation….
Date 6
Our KM vision
Share our 2500 existing best practices to 28 countries
Facilitate access what could be the language
Create a real users and experts network who communicate between us share and participate to forums
Facilitate new contributions and improvement of existing best practices
Share confidential documents between members of communities
Animate and motivate people easely
Inform segmented groups on best practices
Our Objectives
Identify local best practices which can become division fundamentals
Accelerate best practices transfer
Reduce time to implementation
Increase the performance
Date 7
Organization…. a Global knowledge network
KM Division
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Management
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KM countryKM
countryKM countryKM
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A&C Division Level A&C Country Level
…more than 600 people
Date 8
Our job is to make people understand the KM goals and follow us despite brakes, that we have to eliminate
Knowledge Sharing is a state of mind
New approach… New ideas
• Language Barrier
• Access to the tool
• Priorities
• Lack of time
• “It’s different here” the “Not made here syndrome”
• Feelings of inferiority
• Feelings of superiority
• Lack of self confidence
• Lack of recognition
• Unwillingness…
Its fundamental value is to speed things up
Date 9
New ideas…to Involve people
Knowledge Sharing: Begins at home
Date 10
New ideas…To involve people
Knowledge Sharing: Daily approach
Date 11
Why you should share ?
We speak about global targets We display advantages for the company We explain personal gains We are all experts in our field We notice that Knowledge has no boundaries We insist on Knowledge is everywhere
«Anything not shared is lost»
New ideas …To involve people
Date 12
Knowledge Sharing: We are all experts
New approach… New ideas
Date 13
Find the right Tool…
First we wrote our specification booklet based on our knowledge of our previous tool, a group of users and KM described the features of the ideal tool
The rules : all features should be linked to our strategic and operational goals Transfer of our existing data base with meta-datas (12000 docs)
Implementation in our own intranet organization with SSO
Powerful search engine words + tag
Easy recording of any kind of document with dynamic meta-data Multilingual interface and search engine
Individual profile management
Communities management and easy exchange between us
Animation tools included in the tool…
Specification book Order Launching
8 Months 4 Months
Date 14
Sharing is winning !
by Knowledge Plaza
Date 15
Using levers to Involve people
Through our communication and initiaves we involve people and make them active on knowledge sharing
Each initiative is intended to increase one or more component of the behavior
But we cannot stop !!! We have launched a wheel and we need to make it run until the behavior becomes natural
Main parts of this initiatives are based on animation, motivation and incentive
We identified levers and each action is related to one lever at least to involve segment after segment -based on the behavior-
Kind of Levers that we use to increase commitmentPride - Altruism - Recognition - Rewards – Management pressure” - Reaching targets - Save time - Improve Knowledge -Understanding the overall impact..
Date 16
Levers & Actions
Ind
iv r
eco
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itio
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A&
C A
ward
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Newsletters
BP RankingBes
t contri
bution
Treasure Hunt
Best u
sers
Accelerators
Date 17
Levers & Actions
Success !!In
div re
cogniti
on
A&C Awards
Newletters
BP Ran
king
Best contribution
Treasure Hunt
Bes
t u
sers
Accelerato
rs
Date 18
Communication & Animation : Newsletter
Date 19
Communication campaign
Using the levers
Posters
Based on the cube
Edited in 8 languages
Displayed in all sites
Date 20
Push Best practices and people on Portal
Date 21
Recognition due to the tool
Date 22
Treasure Hunt
• It is a pedagogical and training contest More the 65% of the opened docs are opened
following a newsletter
The purpose is to train people to use the search engine
It lasts 6 weeks During the 3 first weeks through questions, clues, and
explanation on the searching features, we train them and we drive them to the good answers . With explanations on each step.
The 3 following weeks we only ask questions and clues, they have to use what they have learned to find answers .
As in a real Treasure Hunt rewards are motivating .
Event, Tools & Contest
Date 23
Recognition of the good using of our tool for « users »
• Users which are good « sharers » can have lot of interactions due to the tools each of them allows them to earn points wich are displayed on the profile.
Contributions (givers) Filled Profile (other oriented) Opened documents (share) Send to (share & promotion) Comments (commitment and share) Ranking due to stars (commitment and share) Digests & Subscription (involvement) Add tag…
• Each month (quarter, year) our tool nominates the user of the month …
• Diploma, reward, public valorisation…
Event, Tools & Contest
Date 24
Quaterly recognition for « Givers »
• Each quarter author of the best “good practice” will be rewarded.
Most opened
Best rating
Most downloaded
• This best practice and its author are highlighted on the newsletter we send to all members of the A&C division.
• Maybe this good practice could become a division standard and named by the name of its author .
Event, Tools & Contest
Date 25
Annual recognition of « Takers - Givers»
• Each year we nominate and reward the best transfers
They are linked to 4 strategic topics:
Health & Safety
Costs saving
Increase incomes
Customer approach
Selected by a jury from the best practices top-ranked by the users
Reward is a travelto an other BU which has the same issue and where the winners will present his good practice
Event, Tools & Contest
Date 26
Keys of an Efficient Knowledge Sharing
• A real vision linked to the strategy• An involved knowledge team• Consistent content• Efficient and powerful Tool
Communication to TrainCommunication to MotivateCommunication to AnimateCommunication to Communicate…
•After only 4 months Einstein begin to become the reference tool
•We recovered more than 50% of the previous tool users (6200)
•Submission of new doc increase by 25%
•Managers have connected to the tool, their name and picture appear, they lead by example and become opinion leaders
•Number of opened documents per user increase by 35% due the friendly interface of Einstein
AND
Date 27
Appendices
Date 28
Initiatives & Actions (the Wheel)
1.Newsletters2. Individual recognition3.Best practice Ranking4.A&C Awards5.Best contribution (open, uploaded, stars)
6.Best users7.Treasure Hunt8.Accelerators
Date 29
Communication campaign
Events, games and tools Magic cube – intended for Excom, COs and KMs
Date 30
They are intended to « Givers ou aux Takers »
• Reach a symbolic number of opened pages ( eg :for a year 100 000) the giver and the taker will win .
• Communication campaign based on real transfer : issue, solution, reaching results .
• Linked to specific issues from a team or a country motivation by the community heads to produce good practices on this topic.
• Mission in the field (face to face) to help a team to transfer good practice (Giver et une BU ) Task force
• Motivation around the digests and the subscription
Event, Tools & Contest
Regarding results, issues or expectations of managers we launch during the year specific « accelerators ».
Date 31
Find the right Tool…
09/10 12/10 05/1110/10 11/10 01/11 02/11 03/11 04/11 06/11 07/11 08/11
Transfer existing database, development, translation, tests
09/11
16/09/11
KM training
InternationalLauching
We met 3 suppliers
Choice of our supplier
Test in real scale
Completion of our specification book
Order
4 Months
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