DOUBLE PAGE SPREAD FOR ‘Q MAGAZINE’

FEATURING LADY GAGA

ARTIST’S RELATIONSH P WITH AUDIENCE

Lady Gaga has a massive gay fan base also, and she campaigns strongly for gay rights so this may then consequentially attract a gay audience to the article and magazine.

Because Q magazine is known for featuring popular artists in their monthly issues, it is not surprising that

Lady Gaga has been willing for the magazine to create a feature on her. Because Lady Gaga is both very

mainstream and well established in the charts, there will most certainly be her fan base, the Lady Gaga obsessed fans who may not of ever read Q Magazine but will buy

it on this occasion. Also, because the cover star Lady Gaga is such a fashion icon, known for her outlandish, provocative at times, and daring outfits, this suggests

that some of the target audience will also be quite eccentric, experimental and daring when it comes to

fashion and persona. They may also tend to be artistic and creative.

It states on Bauer Media’s website, the publisher for Q Magazine, that readers of the magazine are ‘open-

minded’ which is exactly who Lady Gaga will attract to the article because she is both loved by many and hated by many. It also states that the audience of the magazine

is ‘75% Male’ and because she is female, Lady Gaga will definitely appeal to a large male audience, especially since the image used on this DPS is

reasonably provocative.

Although Lady Gaga’s fan base is predominantly young meaning the article will attract a great deal of young people,

she also will attract an older audience because of her influences being classic and iconic singers such as Madonna and David

Bowie, who were both in their peak, known to be rather ground-breaking artists

who pushed the boundaries and expectations of the music industry at the

time.

WHAT TYPE OF LANGUAGE S USED IN THE ARTICLE?

“It’d be a real fucking story, right?”The sort of language used reflects the ‘rock and roll’ lifestyle of Lady Gaga that the magazine is trying to portray. By involving

swearing it immediately creates a more adult, grown up feel to the article and makes it more exciting to read as a customer. It also

makes the reader see the artist on a more personal level, especially due to the fact quotations are used.

‘…culture’s most controversial “nutter”…’

Again, this quote is emphasizing the wild and ‘controversial’ personality that Lady Gaga has and the

use of words such as ‘nutter’ also creates a sense of ‘rock and roll’.

“God and gays.”This is quite a controversial use and mixture of

language, which reflects Lady Gaga’s beliefs and views, but this will definitely attract audiences to read the article, whether people agree or disagree.

“She is anarcho-punk!”Throughout the whole article this kind of language, which

connotes anarchy and a wild, spontaneous and controversial lifestyle, is used and I think that by having using this language

the article is a revelation of what Lady Gaga was and is now and is exposing the more hidden and unseen, backstage life we

wouldn’t normally perhaps hear about. It’s add to the exclusivity of the article which will attract many audience members.

There are many references to fellow celebrities and performing artists, both from the past who Lady Gaga has been influenced by and recent, modern day public figures. This will therefore

attract both a young and a more mature audience as there are references to artists and celebrities

from different era in time.

“bags and bags of cocaine”This is another example of a controversial topic and aspect to Lady Gaga’s life in the past and adds to the adult and taboo tone of

the article in some ways.

There is a consistent colour scheme used in this rather simple yet bold and effective, is very consistent throughout the two pages, with a minimalistic red, black and white theme used. The

striking red letter ‘L’ not only catches the eye, but also is in keeping with the colour of Q Magazine’s logo and the general house style of the magazine. It also corresponds with the Q’s logo in the bottom right hand corner of the double page spread. The colour red also connotes passion and love, as well as anger which relates to the provocative image used and the wild

lifestyle that is being portrayed in the article. The layout isn’t your typical double page spread format because, firstly, there is no sort of

relationship between the two pages visually, excluding the fact that obviously it is Lady Gaga and the writing is clearly about her. Secondly, it is unusual for there to be no text wrapping

perhaps to insert another photograph, or a quotation which has been enlarged, into to the text. The design of the article is rather simplistic, with an air of minimalism about it, perhaps to

draw all attention onto it’s subject Lady Gaga who is so famous and such a phenomenon that she doesn’t need anything going on around the article to mask her or portray her as something different. There is only one image used and this takes up the entire left hand side page. I think because the subject is such a global star with such a substantial number of fans and is highly

credited for her musical and performing abilities, they can be justified to dedicate a whole page to one image of her and it also emphasizes the mass success she is today and how powerful she has become in the music industry. Because there is only one image and a whole page of text,

this suggests that the readers and audience that will be attracted to the article will be quite intellectual and eager to read and who are looking to read something compared to those who

want quick information and photographs to look at perhaps on the go or to unwind and relax.

COLOUR, LAYOUT + OVERALL DESIGN

The style of the article is a lot more simplistic in terms of design and layout

but the colour scheme is exactly the same, with a relating scheme of red,

black and white consistently used across both the cover and double page

spread.Both the images used on the cover and the DPS are both provocative, featuring

nudity, so this definitely makes the cover and the double page spread

feature relate. Both the cover and the article use the same font on the text reading ‘Lady Gaga’ which makes

them instantly relate.

HOW DOES THE STYLE OF THE ARTICLE MATCH THE STYLE OF THE FRONT COVER?

THE PHOTOGRAPHThe photograph used in the Gaga article is rather provocative due to the hints of nudity and is definitely aimed at an adult audience. This relates to some of the subjects in the articles such as ‘go-go dancing’ and other sexual references. The fact the image is black and white is in keeping with the overall colour scheme of the double page spread and creates a sort of old fashioned and on trend look, and makes it look edgy and interesting in my opinion, which relates to Gaga herself. The way her hair is styled is rather wild and unruly which also highlights this overall theme and feel to the article of wild backstage goings on and Lady Gaga’s controversial past. It’s a very striking image with the model looking directly at the reader which will immediately engage the reader and draw them in. I like that she is placed against a white background as it foresees that all attention will be on her and that she is the main subject that the readers will be looking at and interested in.