Ladders Marketing Presentation
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Transcript of Ladders Marketing Presentation
Marketing Acquisition Channels
Averaging 10,000 job seekers candidates per week Averaging 200% more job seekers added vs. 2009 TV Campaign Averaging 300% more job seekers added vs. 2009 average
2010 Brand Campaign
TV
£1,500,000 investment
Starts 3rd January 2010
7 Week Campaign
34 TV Channels
450 spots (January only)
Click to see our commercial
Online Ads: Linkedin
Linkedin is a serious acquisition channel, and we are one of their most important client.
We use every single advertising medium Linkedin offers on its site.
Online Ads: Youtube
20 hrs of video uploaded to YouTube, every minute
Online Ads: Youtube
We are already using promoted videos, and are planning to use Pre-Roll Ads.
SEO & PR
TheLadders.co.uk is establishing a strong SEO strategy for 2010, associated with our PR agency.
SEO is a vital aspect of every online businesses. Incoming links is key factor for success, so we are making sure that every site mentioning our name (usually through Press Release) does link back to our site.
Last but not least: Social Media!
TheLadders.co.uk will be seriously involved with Social Media in 2010 via
Linkedin principally.