Lacta on Facebook, by OgilvyOne Athens
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Lacta on Facebook A case study by OgilvyOne Athens November 2010
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Transcript of Lacta on Facebook, by OgilvyOne Athens
Lacta on FacebookA case study by OgilvyOne Athens
November 2010
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How Lacta got to have 230.000 fans on Facebook.
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We started with a great product!
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We found a community. Didn’t start a new one.
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We asked the biggest one, to join us.
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And then we listened…
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…and searched some more.
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We then created an integrated campaign…
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...and a Facebook app based on our key insight.
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Love in Action, for everyone to see…
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...with a Facebook wall post & a photo upload.
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Results
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From 87.000 to 230.000 fans in 2 months!
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Great interaction & 210.000 virtual Lactas
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A true viral campaign!
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To be continued…
