LaComunity rethinking
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Transcript of LaComunity rethinking
REINVENTING RENTAL MARKET
Francesc Sanz Puigdemont: Founder
THE ORIGEN
2 friends 2009 Equation:
#Changing the world
#ReInventing an old market
#Write Rental Future
… Launch end
2011
THE RENTAL PROBLEM
Video:
http://www.youtube.com/watc
h?v=PazNYhDzgUc&feature=
plcp
THE RENTAL PROBLEM
Focus outside the customer
Big Entrance Costs
Big Search Costs
Owner safety-uncertainty
THE RENTAL SOLUTION
3 main goals
Put customer first
Business model: Ecommerce-Freemium
Expand the mission
THE RENTAL SOLUTION
Put customer first
Reduce 80% entrance costs
Exclusive Discounts: Always best price
Easy web experience
Social: More people, more discounts
Safety for the owner
DISCOUNTS-REDUCING COSTS
SPECIAL FLATS SELECTION: Discounts:
-First months rents-Entrancecosts-CUTcommissions
“Much cheaper to rent a flat”
BETTER WEB EXPERIENCE
Normal user experience
LaComunity userexperience
BETTER WEB EXPERIENCE
Old New
OWNER Safety
Normal owner LaComunity owner
GENERALI INSURANCE 9 MONTHS RENT GUARANTEED
RENTAL SOLUTION: BUSINESS MODEL
Ecommerce-Freemium
80% savings going to customers
Small fee to get flats offers
Small fee for whole web services
Small transaction fee
Online Offline
Advertising
LocalTransaction
BUSINESS MODEL
Web service fee, Web transaction
fee
SOME BENCHMARKS
Transactional Discounts
Social
RENTAL SOLUTION: EXPANDING
Expanding the mission
Believer Team & Investors
Viral Customer
Media
BELIEVER TEAM AND INVESTORS
BELIEVER TEAM AND INVESTORS
Anna, Sergi, Oscar, Ramon, Marc,
Carlos, Ivan, Aleix, Marta, Nacho,
Vicens, Marc, Alex, Miguel, Francesc…
VIRAL CUSTOMER
MEDIA (*)
THANKS!! JOIN US…
UN LLOGUER DIFERENT
UN ALQUILER DIFERENTE
NEW WAY TO RENT
• 670269549
• http://es.linkedin.com/in/francescsanzpuigdemont