LACK OF TOURISMIN PAKISTAN

INTRODUCTION SIDRA SALEEM

MARVELOUS PLACESAROOJ BUTT

CATEGORIES OF TOURISM AROOSA & ASIA

ECONOMIC IMPACT QURATULAIN FATIMA

FACTORS HAFIZ USMAN(G.L)

PROMOTING STEPS MOHSIN ALI

CONCLUSION ASIFA MEHMOOD

CONTENTS

INTRODUCTION

TOURISM :

“Tourism comprises the activities of persons traveling to, and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.”

World Tourism Organization.

Tourist : A visitor staying more than 24 hours in a country and making an overnight for any of the following reasons

Business

Convention

Family

Friends

Health Holiday Leisure Meeting

Recreation Religion Sport Study

First organized trip was “Leicester to laughs borough” in 1841.

Covered a distance of 22 km for 570 members.

Act as an agent.

Tourism – a Supply Chain

Tourism Suppliers

Tourism Products

THOMAS COOK – FATHER OF TOURISM

• Tourism Suppliers:

is a business such as attraction, hotel or other type of accommodation, restaurant, transportation company, tour wholesaler, travel agency etc.

• TOURISM PRODUCTS:

Tangibles- furnishings in a hotel, food served in a restaurant, etc,

Intangibles- atmosphere at a resort, service provided by an airlines

Located in the hub of South Asian Subcontinent.

Rich historical and cultural heritage.

surrounded by countries like China, India, Afghanistan and Iran.

Admired for natural beauty, resources and culture.

LOCATION OF PAKISTAN

Lahore fort Badshahi mosque

KarakoramK2

NEELUM VALLEY

o Neelum Valley is a 144 km long bow-shaped valley in Azad Kashmir Region. The Valley is situated at the North & North-East of Muzaffarabad (The Capital of Azad Kashmir).

o Neelum valley is one of most attractive place for tourists due to its famous lush greenery, springs, streams, lakes and hilly and sloppy mountains.

NEELUM VALLEY

HUNZA VALLEY

o The Hunza Valley is a mountainous valley in the Gilgit–Baltistan region.

o The Hunza valley is situated north/west of the Hunza River, at an elevation of around 2,500 metres.

HUNZA VALLEY

SWAT VALLEY

o Swat valley is one of the most beautiful valleys located in Pakistan.

o - In Pakistan Swat valley is nicknamed as Switzerland of Pakistan.

Swat is surrounded by Himalayas and Hindukush. The valley is full of fragrant fruit orchads, rivers, gushing streams and some glaciers.

SWAT VALLEY

KALASH VALLEY

o Kalash Valley is one of the major tourist attractions in Pakistan. This is situated in the Chitral district of Pakistan

o This valley has a historic background but its history has controversies.

KALASH VALLEY

KAGHAN VALLEY

o The Kaghan Valley is a beautiful valley in the north-east of Mansehra District.

o It attracts many tourists from not only Pakistan but also from the whole world.

o There are many beautiful and attractive spots like, Naran,Lake Saiful Muluk, Lake Lulu Sar, Babusar Pass and much more to do.

KAGHAN VALLEY

SHANDUR PAS

o The Highest Polo Ground on Earth, is about 3738 meter an above sea level and lies midway between Chitral and Gilgit.

o Each summer a hug event called the Shandur polo festival is organized here, which is a big source of attraction for the tourists.`

SHANDUR PAS

SOON VALLEY

o The Soon Valleys in the north west of Khushab District, Punjab, Pakistan.

o The valley is 35 miles (56 km) long and has an average width of 9 mils (14 km)

o Soon Valley has much scenic beauty, with lakes, waterfalls, jungle, natural pools and ponds.

SOON VALLEY

DOMESTIC TOURISM

INTERNAL TOURISM

NATIONAL TOURISM

INTERNATIONAL TOURISM

TYPES OF TOURISM

DOMESTIC TOURISM:

Domestic tourism is the type of tourism where people visit tourist site within their own country.

For example: Pakistani people visits Murree Sawat and other places.

INBOUND TOURISM :

Inbound tourism is when someone/non-resident comes to your country.

OUTBOUND TOURISM :

Outbound tourism refers to residents to travel

outside their home country.

INTERNAL TOURISM:

Internal tourism means traveling within one's

own country.

NATIONAL TOURISM:

National tourism mean traveling for both

inside or outside the country.

INTERNATIONAL TOURISM:

International Tourism refers to travelling from one country to another for recreational or business purposes.

It provides social, cultural, educational and economic benefits.

SUB TYPES OF TOURISM

LEISURE TOURISM:

Leisure time can be defined as “free time”, not doing any work. It is that time to do things that you normally have no time for in your daily life.

BUSINESS TOURISM:

TO complete a business transaction or attend a

business meeting / conference.

SPORTS TOURISM:To experience a sport or sporting event such as

Olympics.

CULTURAL TOURISM:

To experience the history and culture of a people.

ADVENTURE TOURISM:Adventure tourism is an outdoor activity

that generally takes place in an unusual, remote or a wilderness area .

WILDLIFE TOURISM:Wildlife tourism is the observation of wild

(non-domestic) animals in their natural environment or in captivity. It includes activities such as photography, viewing and feeding of animals.

Tourism plays an important role in the economy of a country and especially if it is a developing country. Huge amounts of foreign reserves can be earned from it without much investment.

Pakistan can easily become one of the world’s leading tourist countries and by doing this it can overcome if not all, then some part of its financial and economic problems.

IMPORTANT ROLE IN ECONOMY

Sources of foreign exchange

Employment opportunities

Culture exchange

Sources of public as well as private income

IMPORTANT ROLE IN ECONOMY

TOURISM'S CONTRIBUTION TO GDP

PAKISTAN:The direct contribution of Travel & Tourism to GDP in 2013 was PKR 704.2bn (3.1% of GDP).

PAKISTAN:

In 2013 the Travel & Tourism sector supported 3563 thousand jobs which is 6.2% of total employment.

CONTRIBUTION TO EMPLOYMENT

COMPARISON WITH DIFFERENT COUNTRIES

COUNTRIES POPULATION GDP IN 2013% OF

TOTAL GDPFOR

TOURISM

VISITORS

PAKISTAN 183 million Us$ 226.83 billion 3.1% 808,000

INDIA 1265 million Us$ 1836.61billion

6.2% 7.1 million

CHINA 1381 million US$ 9222.05billion

9.2% 124.7 million

SAUDI ARABIA 29 million US$ 747.82 billion 4.3% 15.7 million

WHY TOURISM DECLINE IN PAKISTAN?

Tourism decline in Pakistanmainly caused by terrorism.

After 9/11 incident

Afghan war

Terrorist activites

TERRORISM

Five Star Hotel

In September 21,2008

Killed foreginers

MARRIOTT HOTEL ATTACK IN ISLAMABAD

8th May, 2009 in Swat

3 million people are displaced from their places of residence.

Disturb many natural places

SWAT OPERATION

3rd March,2009

8 police men killed

6 player injured

Pakistan lost

World cup hosting

Many home series

ATTACK ON SRILANKAN CRICKET TEAM

In Ziaraat 15 june,2013 attack on residency.

The residency totally destroyed.

QUAID-E-AZAM RESIDENCY ATTACK

Before After

23 june,2013. 9 foreign tourist killed fiveUkrainians, three Chinese and a Russian.

Kidnapping of foreign tourist.

TOURIST KILLED IN NANGA PARBAT

According to report Pakistan become the 7th

most dangerous country for travel due to terrorism and target killing and every country allow their ambassador to move very limited area.

http://listtoptens.com/top-10-most-dangerous-countries-in-2014/

PAKISTAN IS DANGEROUS COUNTRY

High priced food, hotel and transportation has made Pakistan a place that is beyond the reach and affordability of tourists.

Inflation rate is

Middle class can not afford

HIGH INFLATION RATE

Tourism sector is the lack of facilities that cannot compete the international standards.

Hotel condition

LACK OF INFRASTRUCTURE

Bad road condition

Ground transport system

Rent e cars at very high rate

BAD TRANSPORTATION SYSTEM

No subsidies

No awareness conferences

No special festivals

No best policies

No publicity

GOVERNMENT INTERVENTION

STEPS TO PROMOTE TOURISM

Most important step to promote tourism ,when people feel secure then they prefer to visit Pakistan, because security is basic need of people all over the world so we should give security to tourists.

SECURITY

We should made several information centers in our country to provide guidance to the visitors , that are helpful for tourists to get information for specific places. Where these center are available visitors prefer those countries.

GUIDANCE

Through publicity we can show most beautiful places of our country to the world that attracts tourists to our country and people want to visit those beautiful places of our lovely country.

• We should give adds in famous newspapers.

• Online advertisement.

• Through news channels.

PUBLICITY

Government should provide subsidies to tourism industry for promoting tourism in our country , by spending this amount we can maintain our most beautiful places that attracts visitors.

SUBSIDIES

Clean surroundings also can help to promote tourism. Tourists also want to stay in an area that is clean, and they prefer the clean environment to visit, so we should keep our surroundings clean to promote tourism for our country.

CLEAN ENVIRONMENT

• Government should organized special type of festivals.

• Cultural festivals

• Sports festival

• International sports should held in Pakistan.

ORGANIZED FESTIVAL

• Chief minister Punjab inaugurates second Lahore International Tourism Expo 2014 for the promotion of tourism.

• Peshawar , On the directives of Chief Minister Khyber Pakhtunkhwa Pervez Khattak a number of news projects to promote tourism in the province are in the pipeline. These include a modern ferry services on River Sindh and River Kabul at Nowshera, Khair Abad, Kund, Dera Ismail Khan and other places.

STEPS TAKEN BY GOVERNMENTFOR TOURISM

• Minister for Kashmir Affairs and Gilgit-Baltistan, Muhammad Barjees Tahir emphasized active marketing of Pakistan’s beautiful landscape and its ancient civilizations to attract tourists across the world.

• Travel and tourism sector is a key driver for investment and economic growth as the government has been giving due attention to development and improvement of infrastructure facilities including road networks and other related services.

STEPS TAKEN BY GOVERNMENTFOR TOURISM

PTDC is the tourism development body of the Ministry of tourism Government of Pakistan. PTDC is established as a semi private corporation by the Government of Pakistan.

PAKISTAN TOURISM DEVELOPMENT CORPORATION

• Development and improvement of PTDC Tourist Information Centre's, Hotel, Motels throughout Pakistan to attract domestic and international tourists.

• To produce publicity and promotional material for distribution at home and abroad.

OBJECTIVES OF PTDC

• To conduct promotional programmes, activities and events for attracting tourists.

• To create awareness of tourism through private sector, Pakistan Missions abroad, PIA offices, tour operators, travel agents and hoteliers.

• To undertake familiarization and package tours, touristic transportation and provide ground handling to group tours.

OBJECTIVES OF PTDC

• Planning & Development - identification and implementation of projects dealing with tourism infrastructure.

• Publicity & Promotion of tourist products, products, production of tourist literature, domestic / foreign publicity.

• Operation of AHP Ltd. a Public Limited Company, Managing and operating following hotel.

FUNCTIONS OF PTDC

• Management of all hospitality units operated by PTDC Motels (Pvt.) Ltd. in various tourist destinations of the country where private sector is shy to invest.

• Management of Pakistan Tours (Pvt.) Ltd, which provides ground handling and transport facilities for international and domestic groups.

FUNCTIONS OF PTDC

• Pakistan Tourism Development runs several hotels and motels at unique and far off places in the northern Pakistan as well as few in the southern Pakistan. All of PTDC motels offer a standardized services and can be graded as 3 star motels. Like,

• PTDC Motel Ayubia,

• PTDC Malam Jabba Ski Resort Swat etc.

PTDC Motels

• It’s the only industry, which needed more and more exploration’ (Zamar Sheikh)

• Pakistan is a major tourist attraction because it is blessed with natural beauty andhistorical places that can yield huge foreign exchange if properly and methodically exploited.

• Tourism could become foreign exchange earning industry for the country.

CONCLUSION

• Though Pakistan, has lately taken initiative but still there is dire need of tireless efforts to exploit this sector and to add more dimensions to attract the tourists.

• No proper attention was paid to harness the God gifted opportunity to earn more and more foreign tourists and foreign exchange which would open up new vistas of employment in the tourism sector.

CONCLUSION

Moreover the tourists may find and explore the market of their interest in Pakistan. Private sector should take initiative to develop and exploit all tourist attraction .

CONCLUSION

• http://www.tradingeconomics.com/pakistan/gdp-growth-annual • http://www.wttc.org/site_media/uploads/downloads/pakistan

2013.pdf http://wttc-infographic.org/ • http://www.pakistantoday.com.pk/2014/04/20/city/lahore/shahbaz

-determined-to-revive-tourism/ • http://pakistan.onepakistan.com.pk/news/city/peshawar/242792-

number-of-news-projects-to-promote-tourism-in-province.html • http://www.app.com.pk/en_/index.php?option=com_content&task

=view&id=269956&Itemid=2 • http://www.travel-culture.com/ptdc/• http://listtoptens.com/top-10-most-dangerous-countries-in-2014/• http://www.ukessays.com/essays/tourism/the-decline-in-tourism-

of-pakistan-tourism-essay.php

REFRENCES