LACK OF SOPHISTICATION THE GAP · 2016. 4. 5. · COMMERCIALIZING INSIGHT 32% say that their...
Transcript of LACK OF SOPHISTICATION THE GAP · 2016. 4. 5. · COMMERCIALIZING INSIGHT 32% say that their...
THE EVOLUTION
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*Based on a survey of 696 business leaders by Harvard Business Review Analytic Services
COMMERCIALIZING INSIGHT
32% say that their organization
currently commercializes
data-driven insight.
RISE OF MARKETS21% are seeing theemergence of marketsto barter or sell insight withtrading partners, a figureexpected to grow 54% within the next three years.
BEGINNING TO DRIVE REVENUEOnly 19% view data-driveninsights as a significantcontributor to revenue, a figureexpected to more than double over the next three years to 42%.
THE GAP
THE NEED44% customer relationship and marketing
33% product development and R&D
33% operations
GROWTH AND EFFICIENCYThree areas are in greatest need of more and better insight over the next three years:
BECOMING DIGITAL69% say that their products,services, business model and operations are becomingincreasingly digital.
ECONOMIC VALUE
71% say that the ability
to generate insights is
creating new forms of
economic value.
DERIVING BUSINESS VALUE
77% say that their ability
to turn insight into real
business value is hit or miss.
LACK OF SOPHISTICATIONOnly 15% of organizations employ
sophisticated analytics
across the organization
and are consistently adept
at turning insight into
business value.
EMPLOYEE EDUCATION
48% say that their
employees have access
to the right information
to make good decisions.
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