LABEL.ch - Social Media - Listen & Learn
Transcript of LABEL.ch - Social Media - Listen & Learn
FIRST, LISTEN & LEARN
FIRST OF ALL
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ACCORDING TO WIKIPEDIA
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Social Marketing is not a silo.Social Media is just one tool of your Marketing Mix.
SECRETS OF SOCIAL MEDIA MARKETING
IT’S A TOOL NOT A CHANNEL
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THE FIVE STEPS OF A SOCIAL MEDIA STRATEGY
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REMAIN SIMPLE
Here are the five fundamental steps of a good Social Media Strategy:
•plan• listen & understand•engage•personnalise•measure & evaluate
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The first thing to do is
FIRST QUESTION
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Do you know what your customerstell online about your brand
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Do you know what the customers of your competitors tell online and how the competition answers
IT’S POSSIBLE TO LISTEN TO ONLINE CONVERSATIONS
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IT’S RISK FREE
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DIFFERENT TOOLS EXIST
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A GOOD WAY TO START
ALSO A GOOD WAY TO LEARN
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