LABEL.ch - Marketing - content is king - EN
Transcript of LABEL.ch - Marketing - content is king - EN
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CONTENT IS KING
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People are looking for information!
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THE TIME OF EMPTY WORDS IS OVER
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Content is key.
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Produce educative content, reinforcing trust.
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COMPANIES MUST ENGAGE
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It’s not about volume, it’s about producing specific and interesting contents.
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BECOME A PUBLISHING COMPANY
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Facilitate the exchange and «remix» of these contents.
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BUT ALSO
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CONTENTS BUILD TRUST
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BLOG
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Starting point for a good content strategy:
• facilitated production, syndication and share
• search engine efficiency
• easily adjustable and spreadable → articles, workshops, ebooks
• centerpoint to your publishing spirit
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SOCIAL MEDIA
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Make the most of every opportunity to make your profile known
• on facebook, LinkedIn, etc, but also inside communitiesand groups specifics to your activity
• build a profile rich with information
• crossed links with your other platforms
• images and videos directing back to your site and/or blog
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COMMENTS AND RATINGS SITES
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Even though you can never have a complete control over this media category, ignoring it can be damaging to your brand:
• be pro-active
• monitor these channels agressively
• Yelp!, MerchantCircle and CitySearch
• Google, Yahoo and Bing also authorize them
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TESTIMONIALS
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Client testimonials represent powerful contents:
• multiple formats- written- audio- video
• add trust