La scrittura incamminati

Reasons to Choose Studio IncamminatiSCRITTURA INCAMMINATI


Scrittura


Scrittura Writing


Scrittura

Incamminati

Writing


Scrittura

Incamminati

Writing

Forward


FORWARD IN WRITING


Writing is communication



Communication – process of transferring information from one source to another



Sometimes writing is used solely to convey information.



Walt Disney Co. is laying off about 80 people as it radically shrinks the number of YouTube video creators supported by its Maker Studios unit, said a person close to the company.

Wall Street Journal, Feb. 23, 2017

Sometimes writing is used solely to convey information


Writing is communicationSometimes writing also is used for self-expression


Writing is communicationSometimes writing is used purely for self-expression

“De do do do, de da da da, Is all I want to say to you The PoliceDa Doo Ron RonThe Crystals


Writing is communicationSometimes writing is both


Writing is communicationSometimes writing is both

communication and self-expression

“Toto, I've a feeling we're not in Kansas anymore.”



f Information you need to convey often is not self-expression

ResumeBiographyArtist statementPress release



fGallery ownersKnowledgeable art loversNon-knowledgeable art loversArt contest judgesGrant givers

The message is shaped by audience and format

Audience



f Gallery ownersKnowledgeable art loversNon-knowledgeable art loversArt contest judgesGrant Givers

The message is shaped by audience and formatAudience

FormatLetterEmailPress releaseWeb pagesSocial media



f



f First Step - Think

What is the message?

Reasons to Choose Studio IncamminatiISCRITTURA INCAMMINATI


f First Step - Think What do you want to say?Jot down the most important points to convey to that particular audience.Write a topic sentence summarizing those points.Make an outline using the main points. Rearrange those points as needed.

What is the message?


Tip No. 1

fVocabulary

Commonly misused words

Affect/effect Their, there and they’re Farther/further

Premier / Premiere Ensure/insure

Capitol/capital principal/principle then/than


Tip No. 2

Active Voice Subject-Verb-Object


Tip No. 2

Active Voice Subject-Verb-ObjectActive voice is stronger and moves the action along. Passive voice can be confusing to follow.


Tip No. 2


Active“I like to conceive a painting in real scale and in color.” Nelson Shanks

Passive“The painting was conceived in real scale and in color, as I like to do.”

Active voice is stronger and moves the action along. Passive voice can be confusing to follow.


Tip No. 2


Active voice demands strong verbs


Tip No. 2


Active voice demands strong verbs, not nounsMake a recommendation = recommendArrive at a conclusion = concludePerform an analysis = analyze


Tip No. 3

Use Short Sentences

Readability is partly based on the fact more words per sentence hurts reader comprehension.


Tip No. 3

Use Short Sentences


Believing that a specialized approach and focus for recovering fromuninsured individuals is most effective, we use a professionalcollection agency whose expertise has proven successful in therecovery process.


Tip No. 3

Use Short Sentences


Believing that a specialized approach and focus for recovering fromuninsured individuals is most effective, we use a professionalcollection agency whose expertise has proven successful in therecovery process.

We believe a specialized approach for recovering from uninsured individuals is most effective. So, we use a professionalcollection agency with proven expertise in the recovery process.


Tip No. 4

Cut excess words

Yuk Yayas a means of toas prescribed by in, underat a later date laterat the present time now, currentlyfor the purpose of to, forin accordance with underin order to toin the event that ifon a monthly basis monthlypertaining to of, aboutshould it appear that if

Reasons to Choose Studio IncamminatiISCRITTURA INCAMMINATI

Orwellian

Never use a long word where a short one will do.

If it is possible to cut a word out, always cut it out.

Never use the passive where you can use the active.

Never use a foreign phrase, a scientific word or ajargon word if you can think of an everyday Englishequivalent.

“Politics and the English Language,” George Orwell


Meaningful Examples

ResumeName, Address, WebsiteEducationGrants/Awards Group Exhibitions Commissions Collections Bibliography College Art Association guidelines


Meaningful Examples

ResumeContact infoIvan A. Nubrush400 ½ North 12 Street Phone: 215-010-0010Fax: 215-010-0010 [email protected] 1998 Sculpture University of KansasBA 1992 French Southern Methodist University (cum laude) Grants/Awards 1998 New York Council for the Arts FellowshipSolo Exhibitions 1998 New Work, Kirkland Art Center, Clinton, New York1999 MFA Thesis Exhibition, University of KansasGroup Exhibitions 1997 They Landed in Lawrence, Lawrence Art Association, Lawrence, KSCommissions Christian BaleCollections Heckscher Museum of Art, Huntington, NYLawrence Art Center, Lawrence, KS Bibliography Diane Terrel, “New Work in Central New York,” Sculpture 17, no. 1 (January 1998): 63.Current EmploymentVisiting Assistant Professor, Hamilton College, Clinton, NYCurrent Gallery RepresentationVillage on the Green GalleriaBrooklyn, NY


Meaningful Examples

Biography

Based on your resumeThird-person, narrative form – sentences and paragraphsStart with overarching sentence about your most important featuresFill in with other facts

Reasons to Choose Studio IncamminatiISCRITTO INCAMMINATI

Meaningful Examples

Biography

DAN THOMPSONDan Thompson co-founded the Grand Central Academy of Art inNew York In 2006. He has also instructed privately at Studio 126in New York and taught at Parsons the New School for Design,the New York Academy of Art and at the Art Students League ofNew York. He has taught workshops in Seattle, Santa Fe, Los Angeles, NewYork, Toronto, New Orleans, Washington, D.C. and in France.Dan's work can be found in the collections of Forbes MagazineNew York, the University of Maryland, Baltimore, MD, and JohnBarth & Son, in Nuremburg, Germany, among others.


Meaningful ExamplesArtist Statement

Helps potential buyers, students or employers understand what youbelieve to be the most important aspects of your art and the techniquesyou use to make it.

Why do you like to create art? What subjects do you prefer? Why? What processes and techniques do you use? Why? How is your work different from others? What do you see in your artwork? What do other people say they see? Who or what inspires you?



Don’t say you’ve been drawing since childhood. Unless . . .

Connect what your art expresses with the medium that you're expressing it in.

Be specific. If your art is "inspired by assessments of the fundamentals of the natural world," tell which fundamentals and how they inspire you.

Don't tell people how to see, feel, behave, respond, or otherwise relate to your art.



IncludeAn explanation of the materials and media – What tools do you use? Be specific.An explanation of the subject matter and concepts. What sets your work apart from other work?How these two aspects reinforce or contradict each another?


International Art English2012 essay by David Levine and Alix Rule.

The art world relies on a unique language which…”has everything to do with English, but is emphatically not English.”

• More rather than fewer words

• Lots of prefixes: para, proto, post and hyper

•Lots of created nouns: visual=visuality; global=globality; experience=expereriencability

• Love of adverbs – “radically questioned” and double adverbials “playfully and subversively”


International Art English

The Simon Lee Gallery in Mayfair is currently showing work by the veteran American artist Sherrie Levine. A dozen small pink skulls in glass cases face the door. A dozen small bronze mirrors, blandly framed but precisely arranged, wink from the walls. In the deep, quiet space of the London gallery, shut away from Mayfair's millionaire traffic jams, all is minimal, tasteful and oddly calming.

Until you read the exhibition hand-out. "The artist brings the viewer face to face with their own preconceived hierarchy of cultural values and assumptions of artistic worth," it says. "Each mirror imaginatively propels its viewer forward into the seemingly infinite progression of possible reproductions that the artist's practice engenders, whilst simultaneously pulling them backwards in a quest for the 'original' source or referent that underlines Levine's oeuvre.”

The Guardian, Jan. 2013


I am irritated by my own writing. I am like a violinist whose ear is true,but whose fingers refuse to reproduce precisely the sound he hears within. Gustave Flaubert

A writer is a person for whom writing is more difficult than it is for otherpeople.

Thomas Mann

Writing is the flip side of sex – it's good only when it's over.Hunter S. Thompson

My most important piece of advice to all you would-be writers: When you write, try to leave out all the parts readers skip. Elmore Leonard

Easy reading is damned hard writing. Anonymous


1. Find a subject you care about

Find a subject you care about.

2. Do not ramble

I won't ramble on about that.

3. Keep it simple

Simplicity of language is not only reputable, but perhaps even sacred. The

Bible opens with a sentence well within the writing skills of a lively fourteen-

year-old: "In the beginning God created the heaven and the earth."

4. Have guts to cut

If a sentence, no matter how excellent, does not illuminate your subject in

some new and useful way, scratch it out.


5. Pity the readers

They have to identify thousands of little marks on paper, and make sense of

them immediately. They have to read, an art so difficult that most people

don't really master it . . . So this discussion must finally acknowledge that

our stylistic options as writers are neither numerous nor glamorous. . . Our

audience requires us to be sympathetic and patient readers, ever willing to

simplify and clarify …

La scrittura incamminati

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