““La Que Te Toca Puras La Que Te Toca Puras Buenas”Buenas”

““LA PODEROSA ”KZLZ 105.3fmLA PODEROSA ”KZLZ 105.3fm ….….Mission StatementMission Statement We provide the best Spanish language programming while offering We provide the best Spanish language programming while offering Advertisers the most professional services in the area of sales and Advertisers the most professional services in the area of sales and Execution. Execution.

““LA PODERA ”KZLZ 105.3fmLA PODERA ”KZLZ 105.3fm …., our …., our live live local morning show and local morning show and Local primetime programming features up to the minute traffic reports, Local primetime programming features up to the minute traffic reports, Community issues and news. We strive to provide the best avenues for Community issues and news. We strive to provide the best avenues for Our advertisers to utilize to accomplish their marketing goals.Our advertisers to utilize to accomplish their marketing goals.

““LA PODEROSA ”KZLZ 105.3fm isLA PODEROSA ”KZLZ 105.3fm is …… …… Tucson’s Tucson’s Mexican Regional Format!! Mexican Regional Format!! Playing the best current and Playing the best current and Recurrent Norteño, Banda, Ranchero, Cumbias, and Grupero Hits. Recurrent Norteño, Banda, Ranchero, Cumbias, and Grupero Hits. La PoderosaLa Poderosa 105.3fm targets adults ages 18-49 reaching Tucson’s 105.3fm targets adults ages 18-49 reaching Tucson’s Hispanic consumer.Hispanic consumer.

““LA PODEROSA” KZLZ105.3 fmLA PODEROSA” KZLZ105.3 fm ….. ….. Features the mostFeatures the most Popular recording artists Vicente Fernández, Los Tigres Del Norte, Popular recording artists Vicente Fernández, Los Tigres Del Norte, Temerarios, Montez de Durango, Marco Antonio Solís, Pepe Temerarios, Montez de Durango, Marco Antonio Solís, Pepe Aguilar, Los Horóscopos de Durango, Juan Gabriel, Jenny Rivera, Los Aguilar, Los Horóscopos de Durango, Juan Gabriel, Jenny Rivera, Los Originales De San Juan, Graciela Beltrán y muchos más! Originales De San Juan, Graciela Beltrán y muchos más!

Regional MexicanRegional Mexican

““Puro Vacilón con Gaston Puro Vacilón con Gaston Mascareñas”Mascareñas”

Born in Nogales, Mexico, Gaston Mascareñas inherited hisBorn in Nogales, Mexico, Gaston Mascareñas inherited his

passion for radio from his grandfather, who founded the passion for radio from his grandfather, who founded the first first

radio station in the neighboring state of Sonora in 1934. radio station in the neighboring state of Sonora in 1934. DespiteDespite

being totally blind, he has worked in the radio industry for being totally blind, he has worked in the radio industry for over 15over 15

years, hosting a wide variety of successful shows as well as years, hosting a wide variety of successful shows as well as

producing jingles and spots for radio and television.producing jingles and spots for radio and television.

““Puro Vacilón (The Morning Tease)” is his latest radio Puro Vacilón (The Morning Tease)” is his latest radio adventure,adventure,

featuring outrageous comical sketches, voice featuring outrageous comical sketches, voice impersonations, impersonations,

news, sports and entertainment updates, horoscopes, and news, sports and entertainment updates, horoscopes, and

everything you need to start your day with a good laugh.everything you need to start your day with a good laugh.

Mon/Fri 5 to 10 AM, and Sat 6 to 10 AM. Mon/Fri 5 to 10 AM, and Sat 6 to 10 AM.

Gaston Mascareñas

““El Show De la Chiquita El Show De la Chiquita Villarreal”Villarreal”

Toni La Chiquita VillarrealToni La Chiquita Villarreal

Maria Villarreal, known as “Chiquita” for being the youngest of

the family has 20 years experience in media and broadcasting.

“I can say that I was born to do radio, with respect to the microphone, which reflects my personality. I identify

myself with the moon, because the moon was born under cancer

and Everything on open air”

10AM – 3PM“El Show De la Chiquita Villarreal”

Toni La Chiquita Villarreal20 Years on air experience.

A mid-day show with health segments, informational, news,And the most curious and uncommon.

Toni “La Chiquita” Villarreal

(Sponsored by Chikirrirris (Sponsored by Chikirrirris DJ)DJ)

““Chikirrirris DJ” Chikirrirris DJ” Native of Cuidad Obregon, Sonora. Native of Cuidad Obregon, Sonora. Born on April 26,

1971. Hobbies: listen to good music. His favorite pastimes are

sports:Baseball, Soccer, and Volley ball.

With 8 years experience, long-time on-air Personality“Chikirrirris DJ” Plays your favorite up beat songs and

corridos.

3pm - 7pm3pm - 7pm““Chikirrirris DJ”Chikirrirris DJ”

Puro Veneno 3pm -4pmPuro Veneno 3pm -4pmCorridos Poderosos 4pm-6pmCorridos Poderosos 4pm-6pm

La Hora de Los Claveles 6pm-7pmLa Hora de Los Claveles 6pm-7pm

““Chikirrirris Chikirrirris DJ”DJ”

“El Chikirrirris DJ”

Puro Vacilon con Gaston Mascareñas (5am–10am Puro Vacilon con Gaston Mascareñas (5am–10am Sponsorship by the hour) Sponsorship by the hour)

Traffic Report Sponsorship Traffic Report Sponsorship Horoscopes with Marisol FelixHoroscopes with Marisol Felix Weather / Time SponsorshipWeather / Time Sponsorship News CapsulesNews Capsules Las Buenas de La Chiquita VillarrealLas Buenas de La Chiquita Villarreal Programming by Hour Sponsorship 24 HourProgramming by Hour Sponsorship 24 Hour Top of the Hour Sponsorship/ 24 HourTop of the Hour Sponsorship/ 24 Hour Las Breves de La Chiquita VillarrealLas Breves de La Chiquita Villarreal Bazaar KZLZ- La Chiquita VillarrealBazaar KZLZ- La Chiquita Villarreal ““Platicando de Tu Con la Salud” Monday – Friday.Platicando de Tu Con la Salud” Monday – Friday. Puro Veneneno With Chikirrirris DJ (Sponsorship)Puro Veneneno With Chikirrirris DJ (Sponsorship) Corridos Poderosos With Chikirrirris DJ (Sponorship)Corridos Poderosos With Chikirrirris DJ (Sponorship) La Hora de Los Claveles With Chikirrirris DJ (Sponsorship)La Hora de Los Claveles With Chikirrirris DJ (Sponsorship)

La Poderosa La Poderosa Features:Features:

La Poderosa Coverage MapLa Poderosa Coverage Map

January 2009January 2009 Three Wise Men Promotion ( Rosca de Reyes Giveaway )Three Wise Men Promotion ( Rosca de Reyes Giveaway )

February 2009February 2009 14 Day’s of Valentine’s ( 14 Day’s of Valentine’s Giveaway’s )14 Day’s of Valentine’s ( 14 Day’s of Valentine’s Giveaway’s ) Rodeo Promotion ( Live Party Broadcast from Rodeo Parade )Rodeo Promotion ( Live Party Broadcast from Rodeo Parade ) Pay Rent Promotion ( Giveaway of up to $1105.30 for Rent )Pay Rent Promotion ( Giveaway of up to $1105.30 for Rent )

March 2009March 2009 El Rio Health Fair ( Community event to promote Health event )El Rio Health Fair ( Community event to promote Health event ) Baseball Spring Training Promotion ( One month event with MLB ) Baseball Spring Training Promotion ( One month event with MLB ) VIP Concert ( A private concert for our listeners )VIP Concert ( A private concert for our listeners )

April 2009April 2009 Children’s Day Concert (Free concert to celebrate Children’s Day )Children’s Day Concert (Free concert to celebrate Children’s Day ) Expo/Gan Fiesta del Pueblo ( Free Giveaway to Mexico Fair Event ) Expo/Gan Fiesta del Pueblo ( Free Giveaway to Mexico Fair Event ) Tucson Pima County Fair ( Tucson Pima County Fair Event )Tucson Pima County Fair ( Tucson Pima County Fair Event ) Pay Rent Promotion ( Giveaway of up to $1150.30 for Rent )Pay Rent Promotion ( Giveaway of up to $1150.30 for Rent )

May 2009May 2009 Mother’s Day Promotion ( Prizes and Party for Mother’s Day )Mother’s Day Promotion ( Prizes and Party for Mother’s Day ) Tucson Toros Baseball Promotion ( Local Minor League Baseball )Tucson Toros Baseball Promotion ( Local Minor League Baseball )

June 2009June 2009 Father’s Day Promotion ( Prizes and celebration for Father’s )Father’s Day Promotion ( Prizes and celebration for Father’s ) Pay Rent Promotion ( Giveaway of up to $1150.30 for Rent )Pay Rent Promotion ( Giveaway of up to $1150.30 for Rent ) Monsoon Season Promotion ( Cultural music and food event )Monsoon Season Promotion ( Cultural music and food event )

““La Poderosa Calendar of Events”La Poderosa Calendar of Events”Monthly promotions present huge exposure opportunities for Monthly promotions present huge exposure opportunities for your your business, with the following sponsorship opportunities.business, with the following sponsorship opportunities.

““La Poderosa Calendar of Events”La Poderosa Calendar of Events”Monthly promotions present huge exposure opportunities for Monthly promotions present huge exposure opportunities for your your business, with the following sponsorship opportunities.business, with the following sponsorship opportunities.

July 2009July 2009 La Poderosa” KZLZ 1st Anniversary ( Community Free Concert)La Poderosa” KZLZ 1st Anniversary ( Community Free Concert) 4th of July Promotion ( Music and Giveaways to Celebrate event)4th of July Promotion ( Music and Giveaways to Celebrate event)

August 2009August 2009 Back to school Promotion ( Giveaway of School supplies )Back to school Promotion ( Giveaway of School supplies ) Taco Eating Contest ( Looking for person that can eat more Tacos )Taco Eating Contest ( Looking for person that can eat more Tacos ) Pay Rent Promotion ( Giveaway of up to $1150.30 for Rent )Pay Rent Promotion ( Giveaway of up to $1150.30 for Rent )

September 2009September 2009 VIP Concert Promotion ( Private concert only with KZLZ invitation )VIP Concert Promotion ( Private concert only with KZLZ invitation )

October 2009October 2009 Halloween Carving Contest ( Halloween party with candy & prizes ) Halloween Carving Contest ( Halloween party with candy & prizes ) Haunted House Halloween Promotion ( Ticket Giveaway for House ) Haunted House Halloween Promotion ( Ticket Giveaway for House ) Pay Rent Promotion ( Giveaway of to $1150.30 for rent )Pay Rent Promotion ( Giveaway of to $1150.30 for rent )

November 2009November 2009 Thanksgiving Turkey Giveaway Promotion ( Free Turkey Giveaway ) Thanksgiving Turkey Giveaway Promotion ( Free Turkey Giveaway )

December 2009December 2009 Navidad Poderosa ( Collection of toys and food for less fortunate ) Navidad Poderosa ( Collection of toys and food for less fortunate ) Pay Rent Poderosa ( Giveaway of up to $1150.30 for Rent )Pay Rent Poderosa ( Giveaway of up to $1150.30 for Rent )