La Feria comercial de alimentos latinos
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Transcript of La Feria comercial de alimentos latinos
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The total revenue generated by Latino-owned businesses in 2008 was $322 billion
There are 39,168 Latino-owned business with receipts of $1.5 million or more.
Latinos have an estimated buying power of $950 billion
U.S. Latino Business Basics
Latinos owned approximately 2.2 million U.S. businesses in 2008
Latinos in the United States are opening businesses at a rate that is three times as fast as the national average (31% versus 10% between 2002 and 2008)
36% of the Latinos Businesses are in retail and wholesale trade
How large is the b2b Latino market?
Number per Percent of Number per
Month U.S. total Percent 100,000
U.S. total 484,864 100.00 0.28 284U.S.-born total 403,763 83.27 0.27 273Immigrant total 81,100 16.73 0.35 349Mexico 23,094 4.76 0.34 340El Salvador 3,178 0.66 0.47 472Cuba 3,098 0.64 0.42 425Dominican Rep. 2,417 0.50 0.47 467Guatemala 1,758 0.36 0.52 518
New Latino Businesses Are Opened Every Month
Challenges of Engaging With Latino Businesses
Although Latinos have a $950 billion buying power, half of their disposable income is spent at independent Latino businesses
Latino businesses only buy through familiar relations and trusted sources
Latino small businesses are not open networkers and do not attend networking events
Latino businesses generally lack technical education and are not technologically savvy
What are the opportunities to engage with Latino
businesses? You can become a trusted provider for Latino
businesses. How long do you want to wait?
There is the opportunity to become connected with Latino businesses and become a Latino friendly business
El Club de Comerciantes provides businesses the capacity to tap into the vast and still expanding Latino market
About Us
El Club de Comerciantes is a privately owned organization that connects independent retailers, startups, business professionals and suppliers in the U.S. and the Americas.
Our mission is to become the leading bilingual information source for independent retailers, entrepreneurs, and their trading partners in the USA and the Americas.
Milestones
We have touched the lives of 50,000 entrepreneurs through our presentations, TV and radio spots, blogs, press releases, interviews, our 25 online groups at Linked In, Facebook and YouTube, as well as through our participation in over 50 international exhibitions and trade missions.
Our Partners
In the U.S.:•PR Newswire•National Association of Grocery stores•Latino Farmers and Ranchers Association•Federal Hasson and Associates
In Spain: •Ynergia
In the Arabic Emirates:•Newsmakers TV
In Mexico:•Gusther•Baspac
Events
•Participation in over 50 international tradeshows
•Signature educational and networking events
Sample of events:•Aflac Educational Breakfast•Hispanic marketing and social media workshops•Multicultural Community Bridge Building•US-Mexico 2020 Power Mixer•Legislative forums •Hispanic Media Excellence Awards and Tradeshows
El Club de Comerciantes Online
•Business portal featuring: over 400 educational
videos & articles, an interactive Business directory,
Chat, Forums, groups and free email accounts for users
•Social media initiative with 30 online groups or presence at LinkedIn, Facebook, Twitter, Yahoo,Google, MySpace, AOL and YouTube
•1,500 online members among all social media sites•Search Engine Optimization
Event Sponsorship Program
La Feria comercial de alimentos latinos para Tiendas y Restaurantes
Conferencia y exhibicion Internacional comercial para la industria del Restaurante y tienda de autoservicio
Organized by El Club de Comerciantes
Event partners:National Association of Hispanic Journalists LISTA Latinos in Information Technology Latino Farmers and Ranchers Association World Chamber of Commerce Georgia Black Chamber of Commerce100 Blackmen Coalition of 100 Black Women PR Newswire
When? November 11th Where? Plaza Santa Fe, Duluth ,GeorgiaWho should exhibit? Ethnic Food distributors, Equipment, Technology and suppliers for the Food service and grocery store industries.Who should attend? Grocery store and food service professionals, food distributors who serve the Latino business community.
Why Exhibit? Launch Products, Meet Buyers, Network and Increase Your Distribution.With more than 30 percent of U.S. households buying authentic Latino food and beverage products today, the demand for Hispanic foods is greater than ever. Hispanic food retailers, both independents and chains, are expected to experience significant growth to serve both immigrant and mainstream consumers, as Hispanic market sales continue to grow as does the population.
Event Sponsorship Program
Sponsorship Program
Bronze
- Booth space and online advertising at el Club de Comerciantes portal and 50 affiliated business websites- Investment of $799.99 - Early registration discounts available
Silver
- Booth space and online advertising at el Club de Comerciantes portal and 50 affiliated business websites- Email Marketing campaign- Presentations, sampling and demonstration at the stage- Investment of $1,499.99
Sponsorship Program
Gold
- Booth space and online advertising at el Club de Comerciantes portal and 50 affiliated business websites- Email Marketing campaign- Presentations, sampling and demonstration at the stage- Name and recognition at two Press conferences - Recognition at the event- Sampling at the main entrances - Name in a national Spanish Press release distributed in the national Hispanic media networks- Portfolio of professional pictures during the event - VIP pictures and VIP Reception- Investment of $2,500.00
Presenter sponsor
- Booth space and online advertising at el Club de Comerciantes portal and 50 affiliated business websites- Email Marketing campaign- Presentations, sampling and demonstration at the stage and main entrances - Name and recognition at two Press conferences - Your company can be the Keynote speaker at the event opening ceremony and recognition during the event- Customized Spanish Press release creation and distributed in the national Hispanic media networks- Video production of the company at the event,this includes video taping and editing plus video distribution at 75 professional websites like Yahoo, AOL, Google, MSN, and YouTube.- Investment of $5,000.00
But why joining La Feria comercial de alimentos latinos ?
The total revenue generated by Latino-owned businesses in 2008 was $322 billion
There are 39,168 Latino-owned business with receipts of $1.5 million or more.
35,000 new business are open by Latinos every month