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L2012 spectator experience-traveline 2011-v0a
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Transcript of L2012 spectator experience-traveline 2011-v0a
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London 2012
The Spectator Experience
Traveline Conference - 2011
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The overriding spectator experience…
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Digital Experience - ‘Ahead Of the Games’
What is It?
- Digital information hub - Providing travel information and/or directing users to other sites
- all modes- all users
Why are we Doing it?
- Raise awareness about the totality of the transport impacts- make it easy for people to access information
- Facilitate a behavioural change
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Digital Experience - Social Media
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Digital Experience - Games Travel Pages
What are the Games Travel Pages?
• Central information source for all London 2012 spectator transport and travel information
Where are we at the moment?
• Launched 15th March 2011• Circa 750,000 visits
Where are we aiming to get to?
• Continuous updates• Background Demand Late 2011• Games time website launch - May 2012
www.london2012.com/travel
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Digital Experience - Spectator Journey Planner
What is the Spectator Journey Planner?
• Web based Journey Planner (for spectators) includes PT, cycling and roads – use of TDM Rules based on routing strategy
• Plan to venues only• Accessible planning• Retail hand-off
Where are we at the moment?
• Launched 7th July
Where are we aiming to get to?
• Service management• Phased updates thereafter (e.g. park-and-ride, cycle
mapping)• Data extension (live sites, data/schedules)• Mobile SJP• Games time integration – real-time spectator
information
www.london2012.com/journey
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Travel Demand Management (TDM)
What are we trying to achieve?Victoria to Olympic Park - Unconstrained Route
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Travel Demand Management (TDM)
What are we trying to achieve?Victoria to Olympic Park - Preferred Route
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‘On the Ground’ Experience – Wayfinding and Signing
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‘On the Ground’ Experience – Volunteers
LOCOG Volunteers/ London Ambassadors/ Transport Operator staff
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‘On the Ground’ Experience – Other Tools
• Transport Operators’ CRM
• PIS – Passenger Information System (automated – pre-planned only as this is recorded in advance of the Games)
• CIS – Customer Information System – in-station message boards
• Manual On-board train announcements
• Manual in-station announcements
• In-Car schematics
• Hotel Concierge Services
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