1. L2 Think Tanks Rankings analysis MARIE CHARBONNIER LUCIE GEORGES

2. 1 Step : Observe Hotels digital touchpoints with guests 3. W Hotels Digital IQ APPS 4. W Hotels Digital IQ MOBILE ACCESS 5. W Hotels Digital IQ FEEDBACK 6. W Hotels Digital IQ SOCIAL MEDIA 7. W Hotels Digital IQ EVENTS 8. W Hotels Digital IQ CONTEST: FOUR STORIES 9. W Hotels Digital IQREINFORCE THE RELATIONSHIP WITH GUESTSCOMMUNITYLIFESTYLE SHOP 10. W Hotels Digital IQ RESERVATIONS 11. W Hotels againt Four SeasonsDigital IQ Analysis W HotelsFour Seasons Adverstising hotel andGeneral mission Creating a community experiencesWealthy 30-70 years old,TargetYoung and trendy active peoplechic and travelersLink to their target :Numerous, developped and lifestyle and cooking, Appsoriginal mainly focus on reservation Flashy, interactive, modern + Pictures, beautiful and Websitedirect feedback ie. CrossMedia,pure attract curiosityFormal, classic not aStrong community and Social Media priority, no direct access connectionon the homepage Accessibility Good for all devicesScrit minimum 12. Intercontinental Digital IQ APPS 13. Intercontinental Digital IQ MOBILE ACCESS 14. Intercontinental Digital IQ FEEDBACK 15. Intercontinental Digital IQ SOCIAL NETWORK 16. Intercontinental Digital IQ TWITTER 17. Intercontinental Digital IQ FACEBOOK 18. Intercontinental agaisnt FourSeasons Digital IQ Intercontinental Four SeasonsAdverstising hotel andGeneral missionCreate a strong link with guestsexperiencesTargetWealthy 30-70 years old, chic and travelers Link to their target :Concierge, Cooking, guest lifestyle and cooking, Appsorientedmainly focus onreservationPictures, beautiful and WebsitePictures focus, keep it simple, chic pure Formal, classic not a Not visible enough on the home Social Mediapriority, no direct access page, but a priority for the brand on the homepage Well developped, page dedicated AccessibilityScrit minimum to all devices 19. Westin Digital IQ MOBILE ACCESS 20. Westin Digital IQ STAYS OBSERVATIONS AND COMMENTS 21. Westin Digital IQ BOOKING ENGINE 22. Westin Digital IQ SOCIAL MEDIA 23. Westin Digital IQ APPS 24. Westin agaisnt Four SeasonsDigital IQWestin Four Seasons Emphasize booking and pushAdverstising hotel andGeneral missionvisitors to book experiencesWealthy 30-70 years old, Wealthy 40-80, Families andTargetchic and travelers business clienteleLink to their target :Discret on the website, adapted lifestyle and cooking, Appsto all devices on the frame of mainly focus onStarwood reservation Pictures, beautiful and WebsiteVery light and focus on bookingpureFormal, classic not a Social Media Discret priority, no direct accesson the homepage AccessibilityNo communication about itScrit minimum 25. More than booking engine, hotels are travel experts Hotels expertise not only on hospitality : Cooking Wedding - Events Travel destination Concierge Hotels share their knowledge and knowhow on their webstite,through videos and applications : real experience for thecustomer discover new atmospheres and habits Hotels create community of interest and gather guests aroundtopics by doing so they get closer to their target.