L2 Demand Gen Intro
8
Level 2: Demand Generation: Execution & Integration Presented by: Debbie Qaqish Chief Revenue Officer The Pedowitz Group www.pedowitzgroup.com Get your head out of the sand and embrace the new world of Demand Generation and Marketing Automation.
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Transcript of L2 Demand Gen Intro
- 1. Level 2:Demand Generation:Execution & Integration Presented by: Debbie QaqishChief Revenue Officer The Pedowitz Group www.pedowitzgroup.com Get your head out of the sand and embrace the new world of Demand Generation and Marketing Automation.
2. About Debbie Qaqish
- A Demand Generation practitioner
- Thought leader and nationally recognized speaker
- 6 years in the Marketing Automation/ Demand Generation industry
- Hundreds of clients
- Chief Revenue Officer
3. Why take this course? 4. There is competitive advantage, and then there is unfair competitive advantage 5. The Advantages of A Demand Generation Education
- Demand Generation is the fastest growing area of marketing
- Demand Generation marketers earn bigger salaries
- Demand Generation marketers are in high demand
- Demand Generation helps marketers show direct impact on sales and revenue
- Demand Generation is the frontier of the marketing world - boldly go where few marketers have gone before!
6. Just how unique are you? 2% - 5% of marketers utilize sophisticated marketing automation - B2B Lead Management Automation Market Overview Report, Forrester, September 22, 2009 7. Steps to Your Unfair Competitive Advantage
- The Modules:
- Definitions
- Survey of the Landscape
- Developing a Strategy
- Implementation
- Gathering Data
- Analyzing Data
- Translating the Data to Dollars
8. Sign up today to begin creating your unfair competitive advantage Note: No turtles were harmed in the creation of this presentation