Lecture L18 SOCIAL

Eric Schmidt Le Web Conference 2011

before social media?

READ ONLY CULTURE

CONSUMERS

STANDARDISED, INDUSTRIALISED

before broadcasting?

SINGING THE SONGS OF THE DAY

CONVERSATION

First email sent1971

First online bulletin board

1979

World WideWeb1991

GeoCities1994

Instant Messages IM1996

BROADCASTING

1970 20101980 1990 2000 2010

TheGlobe.com1995

LiveJournalP2P, Napster

1999

Friendster2002

MySpaceLinkedin

PhotobucketDelicious

2003

Facebook2004

Youtube2005

Twitter2006

END OF BROADCASTING

END OF BROADCASTING

Clay Shirky How social media can make history

“We’re all in this together”

And then we got LOL cats…

The Brat Pack Returns

Breakfast Club 1985

BRAT PACKMASHUPS

The YouTube EffectYouTube is changing the way we Innovate

The Liquid Network

Chris Anderson How web video powers global innovation

TED 2010

YouTube's Origins as a Dating Site

THE TOOLS OF PRODUCTION IN THE HANDS OF PEOPLE

WHAT HAPPENS WHEN YOU CONNECT PEOPLE?

Clay Shirky How cognitive surplus will change the world

CROWD ACCELERATEDINNOVATION

WHY DOPEOPLESHARE?

WHY DOPEOPLECONTRIBUTE?

WHY DOESOPEN SOURCEWORK?

Howard Rheingold The new power of collaboration

Sharing is in our self interests

THE NEW SHARINGECONOMY

HIERARCHAL NETWORK

20th Century 21th Century

http://www.flickr.com/photos/piet_musterd/

Crowdsourcing

Source:  Picutre  from  IMDb,  Film  Juno

Source:  Picutre  from  Amazon.

Source:  http://www.flickr.com/photos/webrevenu/

Source:  Facebook

Network effect

Source:  Wikipedia

1.35 billion people

January 15, 2009, US Airways Flight 1549

Tahrir Square, 2010

Tehran uprising, 2009

Nada

Julia  Klöckner,  of  chancellor  Angela  Merkel’s  CDU,  told  her  Twitter  “followers”  on  that  afternoon:  “People,  you  can  watch  the  football  in  peace.  The  vote  was  a  success.”  

“four more years”

In  three  hours,  the  message  had  been  re-­‐tweeted  about  455,000  times

770.000 retweets

3 million retweets

CENSORED

Launched October 2010

300 million active users

In 2012, Facebook bought Instagram for $1 billion

Instagram

Launched September 2011

Snapchat

Users: 100 million

First popular with users age 13-23

There is actully value in not beloing to a group

Facebook killers?

Office Hours

Saturday 14.03.2015 13:00 in Sun Café

I’m available for discussion on the paper, assignments, and everything…

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