WHAT IS SOCIAL MEDIA 2011

Recommended Texts:-

The Social Media Bible

-Tactics, Tools and Strategies for Business Success

by Lon Safko

October 2010, Paperback

http://www.thesocialmediabible.com/

Socialnomics :

How social media transforms the way we live and do business.

By Erik Qualman

http://www.socialnomics.net/

SOCIAL MEDIA 2011 Social media refers to

activites, prectices, and behaviours among communities of people who gather online to share information, knowledge and opinions usings conversational media.

Conversational media are web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audio.

Blogs & Microblogs

Video sharing sites

Podcasts & vodcasts

Bebo, MySpace, Facebook

WEB 2.0 / SOCIAL MEDIA

3

4

WHAT ABOUT WEB 2.0?

Web 2.0 is somewhat of a misnomer It was a term coined by O’Reilly media NY. It is not a technical term . It is a marketing term to describe ‘social

media’ applications. The terms are now interchangeable. It is all about social engagement. See wikipedia definition of Web 2.0... Web 2.0 is also known as Social Media. See the nominees for the 1st Social Media

Awards

http://www.slideshare.net/BlogTalk2008/spivack-blogtalk-2008

SOCIAL MEDIA IS ALL ABOUT ENGAGEMENT !

Before you start a conversation or to continue it you have to engage your audience.

In business the questions for a social media tool is does it allow you to engage with customers, employees and other stakeholders by facilitating the following…

Communication Collaboration Education Entertainment

THE SOCIAL MEDIA ECOSYSTEM 2012-2015 ?

A biological ecosystem is a complicated association of living organisms interacting with one another.

Some organisms cooperate with or compliment each other while others compete for resources essential for survival.

The same principles could apply when considering the relationships and interdependencies of tools and applications that live breed and compete in the social media world.

CLASSIFICATION OF 15 CATEGORIES

Social Networking Publish Photos Audio Video Microblogging Livecasting Virtual Worlds

Gaming Productivity apps Aggregators RSS Search Mobile Interpersonal

1. SOCIAL NETWORKING

Bebo

Facebook

Fast Pitch or

Crunchbase

Friendster

Gather.com

KickApps

LinkedIN

MOLI

MySpace

NING

Orkut

Plaxo

2. PUBLISHING

Blogger.com

Constant Contact

Joomla

Knol

Slideshare

Typepad

Wikia

Wikipedia

PB Works

Wordpress.com &

.org

3. MICROBLOGGING

Plurk

Twitter

Twitxr

• Tumblr

•Blauk

•Heello

•Jaiku

4. PHOTO SHARING

Flickr Photobucket Picasa Radar.net SmugMug Twitxr Zooomr Pix.ie

5. AUDIO

iTunes Podbean Podcast.com Podcast.ie or PodcastingIreland Rhapsody LAST.fm SoundCloud ?

6. VIDEO

Brightcove

Google Video

Hulu (w)

Metacafe (w)

Viddler (w)

Vimeo (w)

YouTube (w)

Teacher Tube (w)

SciVee (w)

??

7. LIVECASTING

BlogTalkRadio

Live 365

Justin.tv

SHOUTcast

TalkShoe

8. VIRTUAL WORLDS

Active Worlds

Kaneva

Second Life

There

ViOS

9. GAMING

Entropia Universe

EverQuest

Halo3

World of Warcraft

10. PRODUCTIVITY APPLICATIONS

Acteva AOL BitTorrent Constant Contact Eventful Google Alerts Google Docs Google Gmail

MSGTAG ReadNotify Survey Monkey Tiddlywiki Yahoo! Zoho Zoomerang ???

11. AGGREGATORS

Digg

FriendFeed

Google Reader

iGoogle

My Yahoo!

Reddit

Yelp

12. RSS (RICH SITE SUMMARY)

Atom

Feedburner

PingShot

RSS 2.0

13. SEARCH

EveryZing

Google Search

IceRocket

MetaTube

Redlasso

Technorati

Yahoo! Search

HeyStacks (Irish

SME)

14. MOBILE

airG

AOL Mobile

Brightkite

CallWave

Jott

Jumbuck

SMS.ac

iPhone / Android

15. INTERPERSONAL

Acrobat Connect

AOL Instant

Messenger

Go To Meeting

iChat

Jott

Meebo

Skype

WebEx

Recommended Texts:-Safko, L. (2010) The Social Media Bible -Tactics, Tools and Strategies for Business Success Paperback http://www.thesocialmediabible.com/

Qualman, E. (2011) Socialnomics : How social media transforms the way we live and do business.

http://www.socialnomics.net/