Jaypee Institute of Information Technology, Noida

Multimedia Content & Animation Design

Communication & Multimedia

A few Definitions of Information

a message received and understood

data: a collection of facts from which conclusions may be drawn; "statistical data"

knowledge acquired through study or experience or instruction

data that has been interpreted, translated, or transformed to reveal the underlying meaning

Information is data and facts that have been organized and communicated in a coherent and meaningful manner

Something that can be recorded, communicated and computed with

Information and Communication

The English word “COMMUNICATION” comes from a Latin

noun ‘communis’ and Latin verb ‘Communicare’ which means –

To impart

To participate

To share, or

To make common

But, What is it that we share in Communication?

It is the ‘INFORMATION’, i.e. something to tell, in whatever

way we like, or, as the situation demands.

Communication & its social aspect

In society, we share

Thoughts & feelings

Emotions & Reactions

Ideas & Philosophies

Facts & Figures

With individuals as well as groups at all levels.

In other words, “Communication is essentially the ability of one

person to make contacts with another and to make himself or

herself UNDERSTOOD.”

Communication is not just an act, it is actually a process by

which meanings like information, ideas, emotions, skills,

knowledge are exchanged/transmitted between people

through the use of a

common set of symbols, words, pictures, figures, Graphs,

drawings, illustrations etc

There are auditory (verbal) means, such as speaking, singing and

sometimes tone of voice

nonverbal, physical means, such as body language, gestures,

sign language,, touch, eye contact, or the use of writing.

Communication : as a process

What is Communication

Communication is:  

7% What you say

(words)

38% How you say it

(volume, pitch, rhythm, etc.)

55% Your body language

(facial expressions, posture, etc.)

(Source: A. Barbour, "Louder Than Words: Non-verbal Communication.“)

The information source decides to communicate and encodes a

message, transmits it through a channel to the receiver which

is then decoded and acted upon to provide the feedback.

‘There are noises or distortions in between’.

The Process of Communication

MessageSource Encoding

Messa

ge

MessageChannel Decoding Message Receiver

Feedback

Functions of Communication

Communication performs the functions of: Information (e.g. News) Entertainment (e.g. Movies/gossip) Enlightenment, (e.g. sermon) Persuasion (e.g. Counseling)

In addition, the functions of communication also include Evaluation (e.g. viva-voce) Direction (e.g. Teaching) Influencing, (e.g. An Advertisement) Orientation (e.g. A Lecture)

Types of Communication

Communication has been classified into several types: Verbal & Non-verbal Technological & Non-technological Mediated & non-mediated Participatory & Non-participatory

On the other hand, according to the no. of people involved in the experience of communication, the typology can range from:

Intrapersonal ->interpersonal ->group ->mass

Successful Communication

In order to be able to successfully perform these functions,

communication must be so designed and planned that

It gains the attention of the receiver;

Must use the signals, symbols, or codes that are easily understood by the receiver;

And it must arouse needs in the receiver and suggest some way of satisfying these needs which are appropriate to the receiver’s situation to create the desired result.

Evolution of means of Communication

Cave paintings & Handwritten Manuscripts

Pigeons & human messengers

Books, Letters, telegrams & telephones

Radio & Television,

Satellite communication via TV & Cable

Multimedia, paging, cellular telephony & Internet

The Magic word ‘Multimedia’

The literal meaning of the word ‘Multimedia’ derives from roman word

‘multus’ = “ a lot, multiple, many” … and

Medium = device/system for the exchange of information

‘The evolution of Multimedia technology is the dawn of multiple faceted new communication medium’

Past & Present of Multimedia

Who were the first multimedia creators?

The tribal storytellers?

The cave painters?

Traditional theatre?

Religious rituals involving all senses?

Meditation – ‘theatre in the mind’?

What is common between these and modern multimedia creators?

Conveying meaning

Using the most expressive technology to achieve total immersion

Multimedia – a few Definitions

Multimedia refers to the integration of multiple media such

as graphics, text, video, sound and animation - which

together can multiply the impact of your message &

possibilities of better communication.

Multimedia is the art, science, and technology of creating

and disseminating meaningful information.

Multiple Facets of Multimedia

Text Video

Animations(2D & 3D)

Graphics(Photographs & Illustrations)

Sound(Voice over & background

music)

Assignments of the Week

Week No. 1

Method Gather Information from Internet/Books/Market Surveys

1.

1. See the videos and find which one is better and how it is better.

2. Give points of scale of work done in making these videos (overview points).