L Officiel Profile
5
From: Info Marcelle Lawson-Smith <[email protected]> Subject: L'Officiel Profile Date: 9 March 2009 17:07:06 GMT Bcc: Info Marcelle Lawson-Smith <[email protected]> Shape and Meaning The designer Marcelle Lawson-Smith innovates with jewellery that astonishes through creative use of theme and scale > by Elle Alves Under the title "Time - Tree of Life", Marcelle Lawson-Smith launched her first jewellery collection three years ago. Pieces in silver with rose gold plating, Brazilian stones, synthetic hair and printed leather appeared loaded with symbolism and raised the curtain on a designer with an unorthodox style of creating precious ornaments. After 4 collections, the 35 year old from Minas Gerais is celebrated as one of the most original jewellery designers of her generation and, through her solid partnership with (leading Brazilian fashion designer) Ronaldo Fraga and with the Vancox jewellery company, her creations have gained exposure and points of sale in the four corners of the world. Marcelle's rise is not that of a status-driven "arriviste" designer. For nine years she made the best use of her studies and experiences and trained in graphic design, the creative discipline that defines her work, initially at FUMA University in the capital of Minas Gerais, then at London's prestigious Central Saint Martins. Her creations exhibited during Ronaldo Fraga's Winter 2005 SPFW show, "Everyone and No One", presented daring jewellery that mixed graphic arts with traditional goldsmith techniques. With pink hair and assured voice, Marcelle admits that her jewellery career started by accident in 2005, when she was drawn to the potential that jewellery has to reflect the collective unconscious and to touch emotions. "I use historical and religious references and I am inspired by archetypes, passers-by in the street, technology and music, without intellectualizing anything too much", she says. Since the Tree of Life collection, when she made all the fashionistas lust after her necklace of printed leather postcards, those references permeate her work and are clearly present in her Animus, Secret Garden/Beyond Desire and LionHeart collections. From her rosary necklace, with its' heart-shaped rose soap, silver and ruby and topaz stones, to her stainless steel bracelets with cane-work inspired by furniture of the bossa nova era, the designer has constructed a new language which reinterprets the values of the raw materials used in her creations. She works with precious materials, indifferent to the status they carry. "What is important for me is what I call jewellery: a piece with a richness of creative thought behind it, a marvelous aesthetic, a surprisingly detailed finish and with beautiful packaging". Marcelle adopted the surname of her english husband Michael Lawson-Smith, with whom she lives in a loft in London's Maida Vale. Together they have established a new showroom, whose principle aim is to expand her label in Europe and Asia. The necklaces, bracelets and earrings which appear in Fraga's catwalk shows are to be found in Belo Horizonte, in the stores of Ronaldo Fraga and the handbag designer Elisa Atheniense, and in Sao Paulo in A Modista and Firma Casa, as well as in Japan. Her gold collections, developed in partnership with Vancox, are distributed throughout Brazil, in Latin America, the United States and the Middle East. On the subject of reaching new customers, she is categorical: "I want to see my pieces worn by the most elegant ladies as well as teenagers who know there's more to life than a new pair of trainers."
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Transcript of L Officiel Profile
From: Info Marcelle Lawson-Smith <[email protected]>Subject: L'Officiel Profile
Date: 9 March 2009 17:07:06 GMTBcc: Info Marcelle Lawson-Smith <[email protected]>
Shape and MeaningThe designer Marcelle Lawson-Smith innovates with jewellery that astonishes through creative use of theme and scale > by Elle Alves
Under the title "Time - Tree of Life", Marcelle Lawson-Smith launched her first jewellery collection three years ago. Pieces in silver with rose gold plating, Brazilian stones, synthetic hair and printed leather appeared loaded with symbolism and raised the curtain on a designer with an unorthodox style of creating precious ornaments. After 4 collections, the 35 year old from Minas Gerais is celebrated as one of the most original jewellery designers of her generation and, through her solid partnership with (leading Brazilian fashion designer) Ronaldo Fraga and with the Vancox jewellery company, her creations have gained exposure and points of sale in the four corners of the world.
Marcelle's rise is not that of a status-driven "arriviste" designer. For nine years she made the best use of her studies and experiences and trained in graphic design, the creative discipline that defines her work, initially at FUMA University in the capital of Minas Gerais, then at London's prestigious Central Saint Martins. Her creations exhibited during Ronaldo Fraga's Winter 2005 SPFW show, "Everyone and No One", presented daring jewellery that mixed graphic arts with traditional goldsmith techniques.
With pink hair and assured voice, Marcelle admits that her jewellery career started by accident in 2005, when she was drawn to the potential that jewellery has to reflect the collective unconscious and to touch emotions. "I use historical and religious references and I am inspired by archetypes, passers-by in the street, technology and music, without intellectualizing anything too much", she says. Since the Tree of Life collection, when she made all the fashionistas lust after her necklace of printed leather postcards, those references permeate her work and are clearly present in her Animus, Secret Garden/Beyond Desire and LionHeart collections.
From her rosary necklace, with its' heart-shaped rose soap, silver and ruby and topaz stones, to her stainless steel bracelets with cane-work inspired by furniture of the bossa nova era, the designer has constructed a new language which reinterprets the values of the raw materials used in her creations. She works with precious materials, indifferent to the status they carry. "What is important for me is what I call jewellery: a piece with a richness of creative thought behind it, a marvelous aesthetic, a surprisingly detailed finish and with beautiful packaging".
Marcelle adopted the surname of her english husband Michael Lawson-Smith, with whom she lives in a loft in London's Maida Vale. Together they have established a new showroom, whose principle aim is to expand her label in Europe and Asia. The necklaces, bracelets and earrings which appear in Fraga's catwalk shows are to be found in Belo Horizonte, in the stores of Ronaldo Fraga and the handbag designer Elisa Atheniense, and in Sao Paulo in A Modista and Firma Casa, as well as in Japan. Her gold collections, developed in partnership with Vancox, are distributed throughout Brazil, in Latin America, the United States and the Middle East. On the subject of reaching new customers, she is categorical: "I want to see my pieces worn by the most elegant ladies as well as teenagers who know there's more to life than a new pair of trainers."
