Kyoorius Designyatra | Kaliber Interactive | This brave new world needs Tommy
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Transcript of Kyoorius Designyatra | Kaliber Interactive | This brave new world needs Tommy
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A brief introduction
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Making sense for future-proof brandsA brief introduction
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We create brand experiences for web, mobile or physical spaces.
A brief introduction
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We strongly believe in the synergy between strategy, creativity & technology.
A brief introduction
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40 thinkers, makers and guardians dedicated to exploring new perspectives
A brief introduction
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Online Marketing
StorytellingSocial
DesignStrategy Concept Development TechnologyA brief introduction
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A brief introduction
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Here
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known for
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The Dutch are known forThe Dutch are known for
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The Dutch are known for
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This brave new world needs Tommy
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This brave new world needs Tommy
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So. Whos Tommy?
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Ramped
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Smile starter
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So. Who is this mysterious person?
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Ontdekkingsdrift
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Ontdekkingsdrift The need to explore
Imagination is more important than knowledge. Understanding is more valuable than knowing.
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Tommy
Youare
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You are
Tommy
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CreativeDesign
Tech
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CreativeDesign
Tech
Art Psychology
Science Technology
Sociology
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PolymathPolo = much | Manthanein = learn
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Polymath
Leonardo da Vinci | 1452 - 1519 | Italy - France
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Inventor
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Painter
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Scientist
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Astronomer
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Artist
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Biologist
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Engineer
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Poet
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Musician
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Imagineer & Engineer
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Total Nut Case
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"The noblest pleasure is the joy of understanding."
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Why am I here?
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A strategic plan for starting a digital agency
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Should we start our own agency?
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Well, lets just try it for a year.
Should we start our own agency?
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Wanna do it an other year?
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Sure!
Wanna do it an other year?
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Wanna do it an other year?
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Sure!
Wanna do it an other year?
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Wanna do it an other year?
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Well
Wanna do it an other year?
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This agency should be truly meaningful
Clients The market
SocietyOurselves
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Why are we doing this?
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The way we are
The way we think
The way we work
Purpose: New perspectives
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Zeitgeist
Shi)s
Trends
Brand
Audience
Trends
Shi)s
Zeitgeist
R3
(In Dutch)
Roepen - reach out and be remarkable
Raken - touch the heart and mind
Regelen - service customer needs
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BusinessChallenge
Umfeld&
Zeitgeist
Thinklab
IDEAS
Bright
Strategy Concept
Technology Create
MeaningfulPRODUCTS
Workshop
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Guardians
The proof
of the puddin
g is in
the eating
Protect &SERVE
Value
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1. Never choose beige
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2. Move along
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3. Be meaningful
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4. Celebrate this era
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5. Use team power
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6. Be Tommy
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Inventors
The only way to truly understand the new world is to contribute to it.
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Enkele eenvoudige principesWith chemistry between individuals we can do magic
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Potential talents
Wasted talent
Used talent
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So. The secret of succes is Ontdekkingsdrift?
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So. The secret of succes is Ontdekkingsdrift?
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Having ideas is easier than making them happen
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In the modern world of business, it is useless to be a creative, original thinker
unless you can also sell what you create.
David Ogilvy - Ogilvy & Mather
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"If you don't sell the idea, you never get the chance to create that beautiful thing or tell that great story."
We're very emotional, but the business side is very rational."
Will Gay - Creative Director Disney's Creative Group
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Business not as usualOld truths New truths
Dance the dance
Shift in old truths and new truths
You are here
Owning products
Trust in organisations
In it for the money
Buying startups to innovate
Mass media
Hierarchie
Hard capital
Subjection
Secrecy
Using products
Trust in peers
In it for the purpose
Innovate the core organisation
Networked media
Holacracy - Self organising
Easy investments
Independency
Transparency
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What did Tommy bring us?
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Reality is not an objective, rational fact.
It is about the perception of reality through your subconsciousness.
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Designing a new kind of interaction
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The point of this story
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To wrap this up
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To wrap this up Be
But outsmart him
Tommy
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Thank You
[email protected] | @roh