APP MARKETING PLAN

becauseOutline:-Executive

summarySituation AnalysisGoalStrategyProductImplementationControl &Exhibits

KNOW YOUR CITY app is one stop search solution for finding near by places/ near by locations. KYC provides category based search for all businesses around selected/current location.

Moreover it provides a shopkeeper-customer connection solution that helps shopkeepers stay in touch with their Customers.

It also helps to provide an answer to the inquiry about the availability of a particular product at a particular store questions raised often by the customer.

%age APPS in Play store

COMPETITORSThe rival out there for us are:-• For Finding places-

Place Locator, Locate, Route Finder, Bar Finder etc.• For selling things-

Flipkart,Amazon, Snapdeal etc.•

MAIN TARGET WILL BE SHOPKEEPERS AND PEOPLE OF A PARTICULAR DISTRICT

People/Students who have no idea where can they buy a particular thing in their nearby region.

Local shopkeepers who want to inform their customer about the availability of a particular product in their store.

GOALSHORT TERM-Get maximum no. of

downloads and high rating

MID TERM-Converting free users to premium

POST MID TERM-Increase Shops Involvement and Customer base

LONG TERM –Spread across several districts across the states

• Customers will get to know the nearby locations easily• Shopkeepers and vendors

can register and can inform their customers about the various offerings.• Customers can pin their

favourite shops and thus get regular updates easily.• Customers can send an

enquiry about a particular product’s availability.

MARKET POSITIONING

5 C’s ANALYSIS

KYC:-ALL TEAMS

APP

Development Team

Content creation team

Marketing Team

Public Relation Team

Data Analysis Team

Accounting Team

POINTS OF PARITY:-Faster access to store locations.Easy user interface on your

phone.Provides category based search

for all businesses/stores around the current given location.

POINTS OF DIFFERENCE:-Product enquiry.Favourite store sms updates.Shop Registration and discount.

The whole and sole aim of our app is to help people locate the right shops and connect the shopkeepers with their customers and get the best deals instead of relying on other sources. Hence our aim should be customer satisfaction and ease of doing

business with trusted and reliable information.

The key collaborators of KYC will be product delivery companies, free messaging sites, nearby hotels and shopkeepers.

PRODUCT

Free registration

Access location of nearby shops.

Product enquiry

Free Sms alerts

to your customers.

Discounted rates of commodities

Availability of product status

DISTRIBUTION

Major distributing channels:-Google Play store, Social Media, Shopkeepers, Restaurants, Hotels

etc.Registered Customers

Created by Ankur Kumar Srivastava, BIT SINDRI, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.