Kwanko Presentation

download Kwanko Presentation

If you can't read please download the document

Transcript of Kwanko Presentation

  • 1. Wake Up your BusinessPerformance Marketing Agency

2. About KwankoKey PlayerKwanko is one of the leadingactors in multi-channeladvertising.150 team members17 countries40M turnoverErnst&Young 2011Emerging Company Award1700 programs170 000 publishersworldwide400online campaignsin POLAND35% e-merchants 3. Key Player in the e-marketing sectorActive member of the Institudeof Affiliate Platforms (CPA)Signed the 2012 Emailing CharterActive Member of theInternational Advertising Bureau(IAB) 4. International presencePoland 20 000 publishersGermany 1 500 publishersTurkey 50 publishersRussia 50 publishersScandinavia 250 publishersCzech Rep. 300 publishersBrazil 7 000 publishersMexico 200 publishersArgentina 50 publishersLatam (other countries) 120 publishersFrance 75 000 publishersBelgium 3 000 publishersThe Netherlands 2 000 publishersItaly 3 800 publishersPortugal 11 000 publishersSpain 6 500 publishersUK 1 500 publishers 5. Our Clients 6. Our web services for your clientsEnlargetheir contactsdatabaseCPL CampaignsOnline ContestsLanding pagesCo-registrationGenerateMore salesCPA CampaignsCPC CampaignsBoost theirtrafficCPC CampaignsCPV CampaignsDouble-click CampaignsMonitor theirstatisticsTrackingPersonalized ReportsCustomizable toolsGet newfansFacebook AdsCPF Campaigns 7. AffiliateMarketingPrograms 8. Affiliate MarketingAdvertisers PublishersNetworksTrackingManagementRevenusCampaignsToolsInnovationTrusted Third-PartyCosts SharingWhat is Affiliate Marketing?Affiliate marketing is a performance- basedmarketing modelThe platform connects advertisers with itsnetwork of publishersPublishers are paid by advertisers on aperformance basis model (number of clicks,leads or sales)Key Success Factors Selection of publishers Verticals Pay-out schemes Animation and loyalty Schemes Campaign management 9. The NetAffiliation approachGather a dedicated teamDefine the affiliate marketingstrategy Competitive analysis and summary of yourcurrent program features Publishers pay-out policy Different categories of publishers verticals Program promotion and animation Monitoring tools / optimisation / Reporting Advertising media 10. Our team Customer Relation Manager: yourmain contact Needs analysis and strategicrecommendations Campaigns follow-up and reporting Profile type: 5 year-experience instrategic account managementAccount Manager:a local market insight Main local contact and teammanager Operational follow-up of campaigns,main contact for publishersExpertise per affiliate verticals In-depth knowledge of the differentpublisher verticals Personalised campaign promotion topublishersTechnical support Team of experts in technical supportand development Up-to-date and state-of-the-artproprietary plateform catered to ourclients needs 11. Typologies 12. Content websites 13. E-mailingInformation about emailing More than 15 000 leads per month in 2012 Over 14 million qualified polish email adresses Segmentation: gender, region/city, age, professional and personnal situation,geolocalization,... Adivices on the realizatuion and optimization of creations Detailed statistics at each sendout 14. Promotion of your client campaignDedicated e-mailing on ourpublishers databasePhoning towards our topspublishersIf necessary, promotion of yourclient campaign via our differentcommunication channels: NetAffiliation website, platformback-office Specific design in NetAffiliationstaff email signatures Social Networks: Facebook fanpages, Twitter accounts, Other communication channels:brochures, flyers, exhibitions, ...Communication onvarious webmastersforums (Club Affiliation,Web-affiliations,Webworkerclub, )Event management:conferences duringfairs and exhibitions,networkingbreakfasts, ... 15. NetAffiliation offerThree acquisition channels Affiliate marketing Leads generation Mobile advertisingWith a partner that guarantees/offers: A ten-year experience in the performance-based marketing industry. Dedicated teams offering a strong expertise and quality of service Innovative and performing tools A worldwide network of 170,000 publishers 20 000 in Poland A global presence in more than 17 countries 16. Micha SotysRegional Manager [email protected]: +48 22 241 46 95Mob: +48 728 879 584