Presented by: AISHIK CHAKRABORTY, ANIKET GHOSH CHOWDHURY,

ANKITA DAS GUPTA, ARCHISMITA ROY, APURBA NASKAR, SAURAV PRAMANIK

ABOUT HULIndia's largest consumer goods companyHUL was formed in 1933 as Lever

Brothers India Limited HUL has an employee strength of over

16,500 employees and contributes to indirect employment of over 65,000 people

Hindustan Unilever's distribution covers over 2 million retail outlets across India

The company was renamed in June 2007 as “Hindustan Unilever Limited”.

BRANDS OF HULFood brands : Annapurna salt and atta,

Bru coffee, Kissan ketchups, Lipton tea, Kwality Wall’s frozen desert, etc.

Homecare brands: Active Wheel detergent, Comfort, Sunlight, Vim ,etc.

Personal care brands : Axe deodorants, Breeze beauty soap, Clinic Plus, Close Up toothpaste, etc.

FRUIT-HAI-RE!! (FRUTTARE)Fruttare (pronounced as Fru-ta-re) is a

global ice cream brand of Unilever and is targeted at young adults who are health conscious and also keen on getting refreshment.

Its free of artificial colours and available in mango, litchi and grape flavours.

Target Market

The target audiences are young adults who are health concious.

Product Features

Form - Popsicle100% real fruit

juice and pulpFree from

artificial flavor & color

PricePrice is high in the ice candy category – Rs. 20

Competitor ice candy product price range between Rs. 10 -12

“market-skimming pricing “

Brand PositioningPoint-of-Difference Point-of-ParityTargeted at health

conscious young adults

Low fatLow calorieReal fruitNo added

preservatives

TasteHigh qualityPopsicleSweet

Logo – Represent something associated with forest and fruits

Tagline “Fruit Hai Re”

Success factors• Good quality• Brand image• Different from other products• Product color

Recommendations

Introducing more flavorsMust be available in many shapesMust give advertisements in social sites Organizing events in schools, colleges

malls etcIts more of water & less of fruit Decrease in price