Kse slideshare eng
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Ketchum Sports & Entertainment
A division of Ketchum Brasil.
GO BEYOND SPONSORSHIP
ENGAGE AND
INVOLVE
GENERATE VISIBILITY
Create emotional connection with the target audiences before, over and after the sponsored
event or action, maximizing the return on sponsorship
investment
Build engagement between the brand
and customers, media, clients,
partners , employees ,
communities and investors
Increase brand visibility and
awareness through sports and
entertainment .
RELATIONSHIP ACTIONS
DIGITALTALENT BUYING EVENTS
Planning, design, and production of relationship actions with
opinion makers, customers,
internal public, press and others
Research and hiring of brand
ambassadors, spokesperson or showmen to events or campaigns
PR 2.0, monitoring and relationship in social media,
hot sites, multimedia events and
online coverage, videocasts and
podcasts, athlete profile management,
and digital training
Creation and production of conferences, hospitality programs,
staging, logistic, gifts, launchings
MEDIA RELATIONS BRAND INTEGRATION
PREVENTION AND CRISIS
MANAGEMENT
Traditional MEDIA Relations
Training of spokespeople
(executives and athletes)
Market and Scenario
Analysis for the
association and
presence of brands at events, TV shows, or
other diverse actions
Mapping of crisis scenarios, development of
manuals, training teams, celebrities and athletes in high-risk emergency
situations
20 years of expertise in the Olympic Games and Olympic Torch Relay and 15 years of
expertise with Brazilian brands related to sports