Kristen Johnson Education: Bachelor of Fine Arts in Graphic Design & English Minor

Iowa State University 1992

C: 309-453-6073 E: tksqj@sbcglobal.net

For samples of my work please visit www.kristenjohnsondesign.com.

Continuing Education:

• ICC Web Development classes

• DDI Leadership classes

• Caterpillar Brand Advocacy training

• 6 Sigma Green Belt

• Performance Improvement Rapid Improvement Module (RIM) training

• Mayo Clinic Social Media Resident

• IC2it Trainer

• Public Information Officer online

FEMA courses

• Word Press web design

Recognitions:

• 2014 Pinnacle / Award of Excellence

- Portal Standardization Project

• 2013 Aster Award / Bronze -

Flu Shot Drill Campaign

• 2012 Pinnacle - Flu Shot Campaign

• 2011 Aster Award / Gold -

Flu Shot Campaign

• 2010 Public Relations Association of

Central Illinois - Internal

Communications Winner

weCare Campaign

(Electronic medical record go-live

preparation campaign)

• 2009 O'Cedar Essay Contest

Winner (National)

• 2008 Susan G. Komen Essay

Contest Winner (Local)

• 2008 Caterpillar Certified

Brand Advocate

• 2006 Addy Award - Direct Mail

• 1995 Addy Award - Self Promotion

Professional Speaker:

Internal Brand Engagement Conference

September 21 - 23, 2015

Advanced Learning Institute

"Clearing the Confusion; Techniques to

Explain Strategy in a Way that Engages

Employees"

SharePoint and Internal Communications

Seminar, October 2014

Advanced Learning Institute

"Standardizing Portals Across a System"

Collaborate and Celebrate Conference

October 2013

ISHMPR & WHPRMS Conference

"Employee Engagement through Content"

Employee Engagement Internal

Communications Seminar, July 2013

Advanced Learning Institute

"How to Foster Positive Employee Satisfaction and Improve Employee Morale through Your Content"

UnityPoint Health

November 2015 – present

System Intranet Manager

Knowledge & Software:

SharePoint 2013

• Led team to execute migration strategy that transitioned 20 intranets on three platforms to a single, system-wide intranet platform.

o Managed vendor relations, partnering to develop an intuitive design solution.

o Executed best practice tactics to collect and integrate Voice of Business with Voice of Customer

o Oversaw sub-teams to develop and execute strategy for governance, navigation, and training (tiered training that included workflow coaching)

o Developed change management and communication plan that included videos, articles, email strategy, infographics, and forums.

o Executive level presentations to create awareness and adoption

OSF Saint Francis Medical Center -

OSF HealthCare

October 2009 – October 2015

Internal Communications Specialist

Knowledge & Software: SharePoint

2007, Photoshop, html, xhtml, CSS,

• Led Green Belt project to analyze communication channels and develop toolkit. 2013

• Led RIM project team for nursing communications. 2013

• Developed and co-chaired system-wide communications council to lead transformational culture change, strengthen brand, and reduce cost through effective workflows. 2012 - 2015

Illustrator, PowerPoint, InDesign, and

iMovie

• Built migration strategy and navigational architecture for the organization’s intranet. 2012

• Led system-wide intranet standardization strategy and change management plan to successfully transition 10 individual intranets to a single branded format. 2014

• Developed award-winning communication strategy to support change management of installation of a major technology implementation (Electronic Medical Record)

• Implemented and maintained internship program 2010 – 2015 (Advocated for two interns to be hired by OSF HealthCare)

• Internal newsletter editor, writer, and designer. 2009 - 2011

• Provided communication consultation that produced outstanding results for internal initiatives

o Increased flu shot compliance by 22%

o Surpassed S.A.N.E. nurse recruitment by 400%

o Surpassed Comfort Coach recruitment by 200%

o Achieved 66% staff participation the first year of a major wellness initiative

Caterpillar Corporate & Dealer Identity

July 2006 - March 2009

Webmaster of brand.cat.com

Knowledge & Software: Web Content

Management Tool, Photoshop, html,

xhtml, CSS, Illustrator, PowerPoint,

InDesign, MarketingProfs professional

membership

• Increased web traffic of password protected extranet website from approximately 600 unique visitors a month to over 8,500 unique visitors a month

• Led team to develop and execute new navigation strategy for brand.cat.com

• Led team in extranet content audit

• Implemented extranet governance

• Created and maintained extranet editorial calendar

• Implemented interactive educational functionality

• Led change communications strategy

• Certified Brand Advocate

Caterpillar Investment Management Ltd.

Peoria, IL

February 2004 - July 2006

Senior Graphic Designer / Web Designer

Knowledge & Software: Web Content

Management Tool, Photoshop, HTML,

Illustrator, PowerPoint, Quark

• Created navigation strategy for PreferredGroup.com

• Designed and implemented look and navigation for CIMLClient.com

• Managed 4 websites

• Concept/design of brochures, direct mail, tradeshow display, presentations, and newsletters

• Vendor purchasing and management

Additional positions

ChoicePoint Precision Marketing

(Now Lexus Nexus)

Peoria, IL

July 1999 - January 2004 Senior Art

Director

Simantel Group

Peoria, IL

December 1995 - July 1999

Art Director

HHP&H Advertising

Peoria, IL

September 1994 - December 1995

Art Director

NKH&W Marketing

Kansas City, MO

November 1993 - August 1994

Assistant Art Director

Penn Daniel Inc.

Quincy, IL

September 1992 - November 1993

Art Director

Iowa Public Television

Johnston, IA

Summer 1991

Graphics Intern