Digital Innovation for Agriculture Economy

Krijn Poppe LEI Wageningen UR

California, 2016 AgTech

Disruptive ICT Trends:

Mobile/Cloud Computing – smart phones, wearables, incl. sensors

Internet of Things – everything gets connected in the internet (virtualisation, M2M, autonomous devices)

Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.

Social media - Facebook, Twitter, Wiki, etc.

Big Data - Web of Data, Linked Open Data

High Potential for unprecedented innovations!

everywhere

anything

anywhere

everybody

4 grand challenges: tomorrow’s business

Transport

Input industriesFarmer

Food processor Retail / consumerSoftwareprovider

Logistic solu-tion providers

Collaboration and Data Exchange is needed!

Food & nutrition security

Climate change

Healthy diet for a healthy life

Environmental issues

There is a need for ABCDEFs: Agri-Business Collaboration & Data Exchange Facilities• Large organisations have

gone digital, with ERP systems

• But between organisations (especially with SMEs) data exchange and interoperability is still poor

• ABCDEF platforms help• Our focus: data governance

law & regulation

innovation

geographic cluster

horizontal fulfillment

Vertical

Highly Integrated Service Solutions• Event-driven• Configurable• Customizable• Service model

Data (Standardisation) Services

AdaptEPCIS

MyJohnDeere.com

Data Standardsto connect

BusinessCollaborationServices -Based on OpenSource Software

Farmers

Biz architectbundles apps in a platform

...

Accelerator companies

Apps

Modules:Single SignOnBiz Collab.Event Proces.System-Data integrationApp repository

Three examples from our current work (1)FIspace: business collaboration

Agriplace – compliance in food safety etc. made easy

Three examples from our current work (2)

Donate to (citizen) research

RICHFIELDS: manage your food, lifestyle, health data and donate data to research infrastructure

audit

FMIS

Conclusions• The interstates made the cars flowing, changed our way of

living more (specialisation, suburbs etc.) than the car itself.• We need utilities in rural areas: 3G/4G/5G, but also ABCDEF

platforms to combine and aggregate data for value creation and to create markets for apps

• It raises issues of data governance (business model, data ownership, organisation model) as (vendor)platforms are only linked to one part of the farm and can be natural monopolies with lock-in effects

• Solutions (market-based or otherwise) are contingent on situation and institutional environment

Thanks for your attention

krijn.poppe@wur.nl

www.lei.wur.nl