Krell linked in presentation 9 aug2011

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Insightful Solution Effective Marketing Communications

description

Marketing for CROs

Transcript of Krell linked in presentation 9 aug2011

Page 1: Krell linked in presentation 9 aug2011

Insightful Solutions

Effective Marketing Communications

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Krell is an independent marketing communications company focused on integrated solutions for

Pharma, biotech, diagnostics, and medical device companies and Companies that provide services to the clinical research industry

▶ Cost-effective solutions that integrate traditional with digital strategies

▶ Breakthrough creative ideas

▶ Tactics that outperform the norms

▶ Lower agency fees; higher ROI

▶ US and ROW experience

KRELL Marketing

Insightful Solutions

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Krell offers US and international marketing experience

Proven track record with major pharma and clinical research organizations (CRO)Cost effective, smart, fast, and a highly responsive marketing communications companyA first-class branding agencyA true marketing partner…bringing strategic plans and new thinking Integrates traditional outbound, new inbound marketing with personal selling

KRELL Marketing

Insightful Solutions

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Pharma Product Marketing

Pre-Launch Exhibit Display Panel

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Pharma Product Marketing

Detail Aids

10-Page Launch Aid

10-Page Launch Aid

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Integrated Digital & Traditional Marketing

eMarketing, Canada:Interactive Online eSurvey

Integrated digital & Traditional Campaign(17-21% response rate)

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Core Print Materials

Pivotal educational brochures forSiemens Medical Diagnostics

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Internet Marketing Programs

Achieved client lead generation objectiveswith lower cost and less time

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Global Study Website: GSK

Fast startup and delivery includinga content management system

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Corporate Branding, Journal Advertising

PharmaNet’s Agency of Record (AOR) for 10 years

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Branded Chocolate Handouts

Exhibits, Signage, Handouts, and Website

Exhibit Signage& Literature Website

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10 Years of Special Event Branding, Promotion, and Execution

Special Event Development

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Creative Development, National Media Plan, and Execution

Patient Recruitment Advertising

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Contact: Robert Krell (908) 806-7477www.krellinc.com

Insightful Solutions