Kreativita v marketingu - vystrčte hlavu z krabice
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Transcript of Kreativita v marketingu - vystrčte hlavu z krabice
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Vítejte přátelé
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@dardzi
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sociální sítě
public relations
copywriting
content marketing
online / offline
komunity
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Případovky
Kanály
Jak a proč
ne/fungovaly
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Co si o značce
myslíte vy
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Co si o značce
myslí lidé, kteří vás
poslouchají
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Co si o značce
myslíte vy
Co si o značce
myslí lidé, kteří vás
poslouchají
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Co si o značce
myslíte vy
Co si o značce
myslí lidé, kteří vás
poslouchají
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Pocit komunitnosti
Vrchol sociální
pyramidy
Chci být u toho
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DOHROMADY
Komunito
dělej
věci
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Online Offline VSL
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Kreativita Kreativita
Kreativita Kreativita
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Kreativita často není
třeba
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...dělají jakékoli sdělení jedinečným
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...jsou emoční lepidlo
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...umíme jimi motivovat
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...šidí naši pozornost
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...pomáhají nám vstřebávat informace
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...milujeme možnost jejich sdílení
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Chytré CSR
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Media relations
COLOUR
DAILY
WEB
microsites
YOUTUBE.COM
Internal
mimes
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Mediální mapa
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Reaktivní Proaktivní
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Kreativita Efektivita
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Stačí vlastní příběh?
Je potřeba kreativita?
Jaké kanály jsou použitelné?
Je třeba komunita?
Co a komu tedy budeme vyprávět?