HR ANALYTICS KRATUKRATU CONSULTING

Kratu – the Organization Analytics Revolution

Smartest Start-up in the Organization Analytics RaceCreating Products for Global HR Strategic RevolutionEasy-to-use SaaS platform to strengthen decision-makersUsing Machine learning ,high-end statistics and creating

algorithms to solve central Organization issuesBest-in-class descriptive statistics; Big Data capabilitiesRoots in HR Analytics; seeking cross-functional impactPredictions and Prescriptions to directly impact bottom

line

Organization Analytics: The Future is Here

Kratu is making a beachhead at the cusp of a Revolution

The Need

Business-As-Usual is HistoryUncertainty a Chronic New Normal; Organization has to shape-shift oftenAFP Survey 2015: 86% respondents see higher earnings uncertainty

Organization Vs Uncertainty Leadership must lead battle against chronic uncertainty Workforce must understand and align with leadership Organization design must support leadership’s battle

plans INFORMATION alone not enough; INSIGHTS now a MUST Insights from subjective thinking: Slow, Biased and

Outdated Vital to crunch data thrown up by spreadsheets and HRMS Enter Organization Analytics: statistical expertise on

SaaS

Firms are Fighting Hard LinkedIn 2015 Annual Survey shows quality of hire (44%) far

exceeds time-to-fill (25%) and hiring manager satisfaction (18%) as key metric

TCS issued a blanket record bonus of over $400 million last fiscal to arrest alarming attrition

Top 100 Indian listed firms by employee cost paid between Rs 6 billion and Rs 28 billion on employee benefits last fiscal

Employee Engagement Surveys, Exit interviews and performance management interviews are becoming the norm in every company of every size

HR tech is evolving from “System of Record” to “System of Engagement”

Hence; Kratu and its Model

Decide What to Measure•Understand concern

•Question underlying data

Decide How to Measure•Select right tool (math or statistical algorithm)

•Test assumptions and solution

Enable Clients•Put App on Platform

•Provide simple access

Kratu’s SaaS: Next level of HR Tech

1990s Operational Excellence

2000-2014 Spreadshee

ts and HRMS: Data

Deluge

2015 and After

Analytics to crunch Data

HR Tech to be driven by Analytics

Technology transforming Customers’ Lives CompletelyOrganizations turning Digital to match Customer NeedsHR at the core of Digitization Revolution in OrganizationsEvery Digital Process throwing up Data that needs crunchingAnalytics completes HR Tech: Elevation from Data to Strategy

Global race to upgrade HR TechCompanies seeking far more from tech than they are currently gettingCloser correlations, faster responses, better predictions non-negotiableHR being asked to set the agenda instead of running repetitive process

40% are looking to change their HR

structure in 2015-16

88% will spend the same or more on HR

Technology

40% will replace their existing on-premise HR System with a

SaaS solution

30% will replace their core HRMS solutions in 2015 – an all-time

high

Data Source: Towers-Watson HR Technology and Service Delivery Report 2015 based on survey amongst 798 respondents in 37 countries

Kratu’s Analytics Platform

Unique slew of products at vastly cheaper cost

Products and Solutions

Kratu’s Engagement with Data When Data is Limited

Start Simple with Descriptive Statistics and Dashboards

Graduate to greater complexity over time

When HRMS already exists Kratu apps can run on csv

extracts from HRMS Kratu Partnerships with

large HRMS players soon

When Data is Chaotic Kratu Data team to clean,

organize, define data Data Utility in design phase Kratu Apps can operate on

simple csv formats

When Data is Massive Machine learning

capabilities come into play

New insights not available otherwise can emerge

Products that meet core HR needs

Recruit Right - How well have you recruited? Who are you about to get? Who might really work out? Who probably won’t?

Optimize Workforce-How many people does your project need? Which ones? At what cost? How should you structure your Organization?

Control Attrition-Why do people leave your Organization? What are the top three reasons they could leave in future? Who, precisely, might leave?

Products

Attriscope Predictive tool which dredges

data using machine learning Identifies key attrition drivers –

helping you to plan ahead Minimizes business risk by

anticipating flight factor down to the Individual level

Products

Searchlight  Crunches past and current data

to establish patterns and trends on recruitment

Drills down from zillions of resumes to pick the right choices

Collapses hiring process thereby saving time and eliminating the risk of a wrong hire.

 

Products

Teamtrim  Workforce analytics tool Predicts right people allocation for

projects, entities and operations Predicts also the right cost and the

right type of people requirement Enables prediction of the right

numbers with matching capability ensuring top dollar saving

Analyzes workforce and your projects to curate the right mix.

From Data to DecisionsOperating Environment

Opportunities and Problems

Choices & Risks

Scenarios Analysis

Operations

Targets: Efficiency Productivity Output Quality

Performance

Enterprise Data

SearchlightTeamtrimAttriscope

Kratu’s Offering – Vital Cog in Next Gen Organization’s Operating Cycle

Historical data, public data

Big Data/Machine Learning Algorithms

Meeting Core Strategic Concerns

Issues What Kratu Products Address

Recruitment Quality

Finding the fit with the Recruitment Quality Index

Wage Impact Impact on net profit or loss, simulation of scenarios including currency fluctuations

Attrition Analysis Modeling who might leave, how long resources might stay

Span-of-Control Analysis

Span of Control design: effect on productivity, efficiency, attrition and overall success

Performance Management

Going beyond performance management in a vacuum, linking competencies

ROI from Training Returns from training: true cost of training; did the training work?

Measuring bottom line Impact of Subjective HR DecisionsMeasuring Cross-Functional Impact of HRM on BusinessesManaging Risk: Predicting Emergencies and their Solutions

Capabilities and Strengths

Kratu’s team has the necessary ingredients for success

+ Strong Capable Founding Team

Four-member close-knit founder group translating many years of shared vision into Kratu

Technology driven by Silicon Valley based ex-Google and Microsoft tech leader with 15 patents in Machine Learning and Neural networks.

Domain knowledge instilled by 25 -years plus background in HR business – prime promoters run Pages, top Mumbai-based recruitment and HR outsourcing firm

Each member of management team has experience of over two decades in companies such as Google, Microsoft, IBM, HCL, Reliance, Xerox, ABN AMRO Bank NV, UBS AG and others

All content, including ideas and calculations, in this document is strictly private and confidential, and is the intellectual property, unless publicly-known information, of Kratu Consulting Pvt. Ltd.

ContactSayantan Nandi+91 9322099919