Social Games ROI

RAMALEY GAMES LTD

Monetization of Social Applications Users Become Customers: Have to accommodate their demands

Carefully take into consideration their feedback and suggestions and try not to damage the balance of the app

Monetization of Social Applications Servers & technology needed: Stability and reliability important factors in the

monetization process

Performance issues cause frustration to users and may stop them from “investing” in your app

Plan for scalability

Monetization of Social Applications

Stability and bug-free apps: Bugs and errors in the code may cause

frustration and damage the balance of the app

Glitches may be annoying to users and hinder usability

Monetization of Social Applications User Support: Help new users getting around the app

Support users even if they are doing something wrong and it is not a problem with your app

Be polite and always show understanding, a happy user is good PR and more customers!

Monetization of Social Applications Porting: Got all the previous things right ?

What's next ?

Porting from facebook to other social platforms

MySpace OpenSocial, Yahoo YOS

Now... how to monetize? Virtual Currency

Visible

Own Page

Our cheapest thing is $2

Seen as cheap as $0.10

You must decide your own prices, tweak it, experiment, most of all make sure everyone is happy and you keep the game balance.

Virtual Currency Purchase Options Set up PayPal on your

own Bad: Support, VAT,

chargebacks.

Good: Users deal directly with you & more revenue & offers are a side thing.

Let Offer Companies handle it all.

Easy, recommended when starting up!

Offerpal, SuperRewards, and other upcoming companies.

Gold Memberships First used on our first app,

Dec 2007. People loved to show support

for their favorite game.

Game balance concerns, again!

Good:

Extra income.

GM are long-time supporters.

Bad:

Extra support workload.

The Game Balance Just like Sid Meier said:

“Our approach to making games is to find the fun first and then use the technology to enhance the fun.”

You should “find the fun first and then add monetization options to enhance the fun”

Make games / apps fun and meaningful to use, balanced and fair to everyone.

Make sure everyone is happy, even the free users who do not pay as they are potentially new customers.

Make sure currency is spent in such a way that it enhances the users experience, and the fun (for all not just the spender)! (can be tricky to do)

Do Not:

Overpower people who purchase virtual currency and items.

Ignore people who play for free.

Forget that once you start monetizing you must keep good support or you might lose your customers.