Kraft Foods Global, Inc. v. Starbucks Corporation Doc. 45 ...
Transcript of Kraft Foods Global, Inc. v. Starbucks Corporation Doc. 45 ...
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Kraft Foods Global, Inc. v. Starbucks Corporation Doc. 45 Att. 1
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7
CONFIDENTIAL
Starbucks Brand U.S. CPG Net Revenue Growth (Kraft) vsStarbucks Corporation U.S. Comparable Store Revenue Growth
11%
23%
10%
7%
2%
-3%
9%9%7%
4%
-5%
-6%
7%
2004 2005 2006 2007 2008 2009 2010
Starbucks Corporation – US Comparable Store Sales Growth vs Prior Year
Starbucks Brand - US CPG Net Revenue Growth vs Prior Year
Note: Starbucks 2004 and 2010 rates include an extra week (53 weeks vs 52 weeks in all other years). Kraft rates all based on 52 week years. Starbucks fiscal year end is September 30. Kraft fiscal year end is December 31.
Kraft Foods has outperformed Starbucks U.S. Comparable Store Sales growth in every year since 2005
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CONFIDENTIAL
Starbucks U.S. CPG Net Revenue Growth (Kraft) vs Starbucks U.S. Net Revenue Growth
16%
36%
12%9%
3%
-2%
10%
29%
19% 21%19%
7%
-5%
7%
2004 2005 2006 2007 2008 2009 2010
Note: Starbucks 2004 and 2010 rates include an extra week (53 weeks vs 52 weeks in all other years). Kraft rates all based on 52 week years. Starbucks fiscal year end is September 30. Kraft fiscal year end is December 31.
Starbucks Corporation US Net Revenue Growth vs Prior Year
Starbucks US CPG Net Revenue Growth vs Prior Year
Cumulative growth for Kraft Foods and Starbucks has been essentially equal in the U.S.
2004 – 2010Cumulative Growth:
Starbucks U.S. CPG = 84%Starbucks U.S. Revenue = 85%
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