KPMG presentation
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Using Social Media to further your business and career Jeff Quandt Inbound Marketing Consultant
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A Presentation I gave to the local KPMG "KNOW" networking group on Nov. 16, 2011.
Transcript of KPMG presentation
- 1. Using Social Media to further yourbusiness and career Jeff Quandt Inbound Marketing Consultant
- 2. What is Social Media?
- 3. How is Social Media Different?Traditional Media One-Way Interactive Social Media Communications Communication Reach and Engagement and Frequency Dialog More ROR than Measurable ROI ROI Buyers seek you Interruptive out
- 4. Something to think about
- 5. Why do people BUY from YOU?
- 6. How Do You Build Trust?
- 7. Four QuestionsIn the past 3 months to solve a problem, have you responded toan ad in a trade journal, magazine, newspaper?In the past 3 months to solve a problem, have you responded toa piece of direct mail?In the past 3 months to help solve a problem, have you done aGoogle, Bing, Yahoo or other search?In the past 3 months to solve a problem, have you sent an emailto a friend and the reply included a link that you clicked on?
- 8. When it comes to Branding
- 9. FacebookSocial networking first created for thecollege marketOver 800 million usersFastest growing segmentwomen 30-60Strong B2C tool
- 10. Branding on FacebookCorporate Pages Personal ProfileEngage ProfileDrive sales WallKeep em on Facebook SharingSEO Engage with companies
- 11. LinkedInProfessional networkingHigh value web siteGood for B2BOver 120 million users
- 12. ProfessionalPhotoCustomize Titlewith a BenefitNetworkUpdatesExperienceEducationRecommendationsConnectionsLinksPublic Profile
- 13. SummarySell YourselfPacked withKeywords Specialties
- 14. ExperienceAdd benefitsAccomplishment
- 15. LinkedIn Branding TipsParticipate in Groups/Discussions Answer QuestionsSection`s Applications Skills Blog Link Certifications Reading List Honors and Awards Box Net Volunteer Service SlideShare Patents Real Estate Pro
- 16. TwitterMicro-blogging toolLimited to 140 characters175 million users200 million tweets/dayUseful for B2C and B2B
- 17. Twitter Branding Tips Profile Website ShareDescription Link Retweet Followers #Real-Time
- 18. Social media is about Conversations Listening Engaging Publishing Not a Replacement
- 19. Discovering Your Brand
- 20. Another way to increase your Brand
- 21. BlogsGet PublishedBe a SMETechnorati is following200 million blogs
- 22. Questions
- 23. Jeff QuandtInbound Marketing Consultant W www.on-qmarketing.com L Linkedin.com/in/JeffLQuandt T @jefflquandt YouTube.com/user/OnQMKTing B OnQmarketing.wordpress.com