KPIS for BSC
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Transcript of KPIS for BSC
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pic by: http://www.flickr.com/photos/jiazi/From KPIsto DashboardsFrom KPIsto Dashboards
ANI LOPEZ
SEO Manager &Web Analytics Consultantat CardinalPath.com
http://dynamical.biz/blog/http://twitter.com/anilopezhttp://www.linkedin.com/in/anilopezfrom KPIs to Dashboards
from KPIs to Dashboards
Index
Basic conceptsDashboard stylesDesign processfrom KPIs to Dashboards
The myth
from KPIs to Dashboards
Objectives
Measure efficiencies / inefficienciesExpose business trends or patternsIdentification of data outliers & correlationsAlign strategies targeting same goalsHelp to make more informed decisionsfrom KPIs to Dashboards
Why a Dashboard
Web Analytics solutions don't knowthe objectives of your business
Limited ability of the dashboardingtools within Web Analytics products
Dashboards communicate betterwhat is important, better analysisfrom KPIs to Dashboards
Whats a KPI
KPIs evaluate the success ofa particular activity in termsof making progress toward strategic goalsfrom KPIs to Dashboards
Identify a real KPI
If trend increases or decreasesIs it really significant?
If it is significantHave we resources to invest?from KPIs to Dashboards
Whats a Dashboard
A dashboard is a visual display of the most important information needed to achieve one or more objectives which fits entirely on a single computer screen* so it can be monitored at a glanceStephen Fewperceptualedge.com*think on printed dashboards too
Visual Business Intelligence forenlightening analysis and communication
from KPIs to Dashboards
Design Stylesfrom KPIs to Dashboards
Lady Gaga style
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
STYLE
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
Tron Legacy stylefrom KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
Minimal stylethe right one actuallyfrom KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
from KPIs to Dashboards
Design process
Define Business objectives, KPIs & metricsCollect and process the dataReportlets: Charts, tables & other elements Hand-drawn mockupsMove design to ExcelTest with real datafrom KPIs to Dashboards
Collect & process data options
Manual exportGoogle Analytics API, Facebook, Linkedin, TwitterExcel pluginsNextAnalytics, ExcellentanalyticsWeb based servicesMix of the two last onesreportlets
Reportletsinformational units in a dashboardfrom KPIs to Dashboards
from KPIs to Dashboards
reportlets
a reportlet / dashboard is not an infographic
reportlets
Does this one provide any perspective?reportlets
Timeline adds better context reportlets
Does type of chart help understand it?reportlets
Less fancy, better insight
from KPIs to Dashboards
Moving design to Excelmove design to Excel
move design to Excel
test with real data
from KPIs to Dashboards
A good Dashboard
Only important dataDesign subject to informationUnderstandable at a glanceProvide contextfrom KPIs to Dashboards
Dashboard sides must have
GlossaryReportAnalysisRecommendations
The content of this presentation is under Creative Commons Copyleft License
Attribution, Share Alike 2.5 Canadahttp://creativecommons.org/licenses/by-sa/2.5/ca/
You are free:
to Share: to copy, distribute and transmit the workto Remix: to adapt the work
Under the following conditions:
Attribution: You must attribute the work in the manner specified by the author* or licensor (but not in any way that suggests that they endorse you or your use of the work)
Share Alike: If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar licence to this one
*a link to http://dynamical.biz/blog/ would be great, thanksAni Lopez
from KPIs to Dashboards