KPA SEO: The Most Powerful Search Marketing in the Auto Industry.
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Transcript of KPA SEO: The Most Powerful Search Marketing in the Auto Industry.
![Page 1: KPA SEO: The Most Powerful Search Marketing in the Auto Industry.](https://reader034.fdocuments.us/reader034/viewer/2022052619/5555c352d8b42afe5d8b53f3/html5/thumbnails/1.jpg)
KPA SEO: The Most Powerful Search Marketing in the Auto Industry.
JD Rucker
Director of New Media
December 5, 2012
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Our History in SEO
• Pioneer in bringing SEO to
car dealers in 2003
• Awarded the first Dealers
United SEO contract as the
best provider in the
automotive industry, 2012
• Proficient at working with
all major website providers
and the majority of the
smaller ones
![Page 3: KPA SEO: The Most Powerful Search Marketing in the Auto Industry.](https://reader034.fdocuments.us/reader034/viewer/2022052619/5555c352d8b42afe5d8b53f3/html5/thumbnails/3.jpg)
Agenda
• KPA Automotive SEO Philosophy
• A Process that is Proven to Work
• What We Don’t Do
• Partner Expectations
• Questions and Answers
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KPA Automotive SEO Philosophy
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Keyword Philosophy
“Everything
starts with
proper
keyword
selection.”
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Cutting Edge Philosophy
“Google and
Bing move
way too
quickly for
strategies that
are not fluid.”
![Page 7: KPA SEO: The Most Powerful Search Marketing in the Auto Industry.](https://reader034.fdocuments.us/reader034/viewer/2022052619/5555c352d8b42afe5d8b53f3/html5/thumbnails/7.jpg)
Partnership Philosophy
“Our success
is directly tied
to the
success of
our client
partners.”
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A Process that is Proven to Work
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Keyword Selection and Adjustment Process
• All keywords selected based upon our knowledge of automotive SEO and the dealer’s knowledge of the market.
• Keywords are adjusted based upon trends and events.
• Targeting is performed to go after competitive metro areas using compliant standards and techniques.
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Modern Content Process
• The days of “more is better” have been
replaced with “quality is better”.
• Google and Bing prefer honest content
and misleading them is a risk.
• Most dealerships have content that is
syndicated, duplicated, or fabricated.
We correct this for you.
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Link-Building Process
• Low-quality automated links are dead.
• High-quality contextual are golden.
• Monthly, three tiers of links pointing to
the dealership’s site and high-value
pages are built.
• When needed, we pull out “the big
guns” to target challenging keywords.
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Informational Architecture Process
• Microformat compliance based on the
schema.org approved structure.
• Standard “basics” such as XML
sitemaps and crawlable architecture
• Inventory sitemaps that help get the
newest items indexed while keeping
aged inventory at the top.
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Never-Ending Maintenance Process
Constant additions, adjustments, and improvements made for as long as you’re an Elite SEO partner.
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Reporting and Consultation Process
• Monthly consultation
• Robust reporting
• An absolute desire
to succeed for our
client partners
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What We Don’t Do
• Promise thousand of visitors
instantly
• Use automated page
creation tools that can get
you in trouble
• Use low-value links that
became obsolete with
Penguin
• Let your competitors get in
on Elite SEO action
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Partner Expectations
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Partner Expectations
• Washington DC Chevrolet • Connecticut Honda • Minneapolis Toyota • Chattanooga Ford • Boston Infiniti
• Philadelphia Ford • Shreveport Honda • Colorado Springs Honda • Indianapolis Ford • Miami GMC
• Comprehensive strategy that covers all search engine optimization needs for the dealership
• First page for all important keywords, top 5 rankings for most, #1 rankings for more over time
• A true partnership with a company that judges our success based on your success
• A commitment to you, the client.