Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop...

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Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012

Transcript of Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop...

Page 1: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Korean Market Overview U.S.–Korea

Free Trade Agreement

Dried Fruit Association Specialty Crop Trade Council

April 25, 2012

Page 2: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

What makes Korea a good market

• 13th largest economy• 5th largest import market• 49 million consumers• $22,489 per capita income• Growing economy: 3.6 % in 2011; 3.5%

projected in 2012• Strong ties to U.S.• Women in workforce • Urbanized – 80%• Slowing agricultural output

Page 3: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Liberalization of Korea’s Agricultural Market

Negotiating with: Australia, Canada, New Zealand, Mexico, GCC, Colombia, Turkey

KOREA

ASEAN2007

EFTA2006

India CEP2010

EU 2011

CHILE

Peru

Singapore2006

U.S.2012

Page 4: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

The United States is well-positioned as the dominant supplier…

2006 2007 2008 2009 2010 20110.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

$0

$5,000,000,000

$10,000,000,000

$15,000,000,000

$20,000,000,000

$25,000,000,000

$30,000,000,000

$35,000,000,000

Total US PRC EU AU BR CA

Page 5: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Growing our 5th Largest MarketU.S. Exports - $7.8 Billion in 2011

$0

$500,000,000

$1,000,000,000

$1,500,000,000

$2,000,000,000

$2,500,000,000

$3,000,000,000

$3,500,000,000

Coarse Grains

Wheat

Soybean

Other ConsumerOriented Product

RedMeats, Fresh/Chilled/

Frozen

Rice

Cotton

Feed & Fodders

Hide & Skins

Fresh Fruit

Tree Nuts

Dairy Products

Page 6: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Maintain Markets for Corn, Wheat, Soybeans, Soymeal

Corn Wheat Soybeans soybean meal0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

OtherParaguayChinaCanadaArgentinaIndiaAustraliaBrazilHungarySerbiaSouth AfricaU.S.

Page 7: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Expand Intermediate andConsumer-Oriented

Beef Pork Cheese Cotton0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

OtherChileMexicoN.ZealandCanadaAustraliaE.U.BrizilU.S.

Page 8: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Expand Intermediate andConsumer-Oriented

Fresh Fruits Dried Fruits Other Consumer Oriented

Wines0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ROWAustrliaJapanThailandNew ZealandPhilippinesE.U.TurkeyCanadaChileChinaU.S.A.

Page 9: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Tariff Phase-Out Schedule under KORUS

HSK 10 DescriptionBase Rate

2012 2013 2014 2015 2016

0804100000 Dates 30 27 24 21 18 15

0804200000 Figs 30 25.7 21.4 17.1 12.8 8.5

0804400000 Avocados 30 15 0 0 0 0

0806200000 Raisins 21 0 0 0 0 0

0813100000 Apricots 45 0 0 0 0 0

0813200000 Prunes 18 9 0 0 0 0

0813300000 Apples 45 40.5 36 31.5 27 22.5

0813401000 Persimmon 50 45 40 35 30 25

0813402000 Jujubes 611.5 560.5 509.6 458.6 407.7 356.7

0813409000 Other 45 0 0 0 0 0

0813500000Mixtures of nuts or dried fruits

45 0 0 0 0 0

Page 10: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

Participate in U.S. Promotional Activities

•Culinary Camp

•Fall 2012

HRI

•Food and Hotel Seoul

•May 8-11, 2012

HRI/RETAIL

•Busan Seafood

•November 15-17, 2012

Seafood

Page 11: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

www.atoseoul.com

Page 12: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

www.atoseoul.com

Page 13: Korean Market Overview U.S.–Korea Free Trade Agreement Dried Fruit Association Specialty Crop Trade Council April 25, 2012.

감사합니다

Michael J FayAgricultural Trade Office

Seoul, Korea

[email protected]