Korea & its Flooring · Ondol ( Under heating by hot water ) & Maru ( Open Floor – Living Room )...

Subtitle : Wood Flooring Explosion in Korea

Subtitle : Subtitle : Wood Flooring Explosion in KoreaWood Flooring Explosion in Korea

2008.3.19

Namgon KwagNamgon Kwag

Korea & its FlooringKorea & its FlooringKorea & its Flooring

World Forest Institute http://wfi.worldforestry.org

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1. Introduction 1. Introduction EagonEagonKoreaKorea

2. Housing2. Housing& Building Industry& Building Industry

3. Floorings3. Floorings


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Corporate VisionCorporate VisionCorporate Vision

Creating a Beautiful

Living Environment.

1. Eagon Group ( Incheon, Korea )1. Eagon Group ( Incheon, Korea )

Mr. Young-Ju Park

Founder/Chairman of EAGONBoard director of the WFC representing Korea

Mr. Young-Ju Park

Founder/Chairman of EAGONBoard director of the WFC representing Korea


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EAGON CompaniesEAGON CompaniesGlobal Network

Seattle, USA

Lautaro, Chile

Tumen, ChinaDalian, China

Indonesia

Malaysia

Shanghai, China

Incheon, Korea

Solomon Islands

Linyi, China

EAGONEnvironment

EAGONEnvironment

Domestically in Korea ( 5 )

EAGONIndustrialEAGON

IndustrialEAGONLiving

EAGONLiving

EAGONInteriorEAGONInterior

EAGONWindow & Door

EAGONWindow & Door

Overseas Companies ( 6 )EPL

SolomonIslands

EPLSolomonIslands

ERCSolomonIslands

ERCSolomonIslands

ELALautaro

Chile

ELALautaro

Chile

EUSSeattle

USA

EUSSeattle

USA

YELTumenChina

YELTumenChina

ESHShanghai

China

ESHShanghai

China

Representative offices ( 3 )

EAGONMalaysiaEAGONMalaysia

EAGONIndonesiaEAGON

IndonesiaEAGONChina

EAGONChina

Currently 2,500 employees worldwideSales 682 Mil. USD - 2007

( 515 Mil Local & 67 Mil. Overseas )

Since 1972


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Business AreasBusiness AreasBusiness Areas

Import/Distribution:Natural resources and timber, Panels, Boards, Furniture, Building materials, etc.

Reforestation Manufacturing Trading

Area - 25,000 ha. (Solomon Islands)

Plantation - 1,000 ha/yr.Production - 100,000㎥/yr.

Plywood, System Windows & Doors, Flooring, Architectural, Landscapingetc.


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Altitude 2°S to 5°S

EagonEagon Pacific Pacific Plantation Plantation

Ltd.Ltd.

Eagon Resources Development Co., Ltd.

3 weeks E.deglupta( Germination House) 4 months E.deglupta

( Standout Bed) Planting

4 years E.deglupta

9 years E.deglupta

Reforestation ( Solomon Islands )Reforestation ( Solomon Islands )Reforestation ( Solomon Islands )


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Items – Products & TradingItems Items –– Products & TradingProducts & Trading

FlooringFlooring

PlywoodPlywood

Building MaterialsBuilding Materials

Windows & DoorsWindows & Doors

Industrial MaterialsIndustrial Materials


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EAGON CSR initiativesEAGON CSR initiativesEAGON CSR initiatives

Solomon Islands- Eagon Foundation(1989) - Seung-Min Hospital(1991)- National Art Gallery(1997)

Scholarship & Cultural Support- Solomon Islands, China & Chile

EAGON Annual Music Concert in Korea

Mecenat Association from 1994


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ItIt’’s time to jump s time to jump ……

Break Time !!!Break Time !!!


10 KoreaKorea

2. Korea – ‘Morning Calm’ Country in the Orient

2. Korea – ‘Morning Calm’ Country in the Orient

LocationLocation

40%13.5 Times

248,632 km23.7 Mil.

99,538㎢ ( 108th )48 Mil. ( 24th )

Area & Population

RemarkOregonS.Korea

45%

42°N to 46°NGenerally Mild

67%Forestland

32°N to 48°NTemperate

Altitude& Climate


11 KoreaKorea

HistoryHistory

--5,000 Years History5,000 Years History

* Ancestor : * Ancestor : ““DangunDangun WanggeomWanggeom –– BC 2333 BC 2333 ””First Country First Country –– 고조선고조선((古朝鮮古朝鮮,,KoKo--ChosunChosun))

Motto : Motto : ““Benefit all mankind Benefit all mankind –– 弘益人間弘益人間””

* Divided to 2 after the World War II ( 1945 ) * Divided to 2 after the World War II ( 1945 ) -- North/South KoreaNorth/South KoreaRepublic Government : Aug 15, 1948Republic Government : Aug 15, 1948

Korean War ( 1950 ~ 1953 )Korean War ( 1950 ~ 1953 )

* Industrialization from 1960* Industrialization from 1960’’ssAsian Financial Crisis in 1997Asian Financial Crisis in 1997

* Political Freedom and Human Right in June, 1987.* Political Freedom and Human Right in June, 1987.1988 Olympic Games / 2002 1988 Olympic Games / 2002 WorldcupWorldcup in Seoulin Seoul

--Languages : Languages : Korean(Korean(““HangulHangul”” 한글한글 ))* King * King SejongSejong the Great ( 14 C )the Great ( 14 C )


12 KoreaKorea

EconomyEconomy

1960, Gang-Nam area

Current

-- ““Miracle on the Han RiverMiracle on the Han River””

* The fastest growing economy in the World from 60* The fastest growing economy in the World from 60’’s to 80s to 80’’ss

* GDP : 1.2 * GDP : 1.2 TrilTril. . [ 12[ 12thth ]], 25K+ USD Per Capita , 25K+ USD Per Capita [[ 3333thth ]] in 2007in 2007

* The most developed Country in the World* The most developed Country in the Worldin in ITIT technology.technology.

* Main Industry* Main Industrya. IT & Computers.a. IT & Computers.b. Shipbuildingb. Shipbuildingc. Steel ( #3, POSCO ), Automobile ( #5 Hyundai )c. Steel ( #3, POSCO ), Automobile ( #5 Hyundai )d. Robotics & Biotechnology d. Robotics & Biotechnology


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UrbanizationUrbanization39%(39%(’’60)60)→→50%(50%(’’70)70)→→83%(83%(’’90)90)→→90%(90%(’’07)07)+ Industrialization+ Industrialization

KoreaKorea

DemographicsDemographicsDemographics

Rapidly Increasing, but Rapidly Increasing, but ……(25 Mil. 60(25 Mil. 60’’s s →→ 50 Mil. 2007 )50 Mil. 2007 )

Increasing ImmigrationIncreasing Immigration

Aging of PopulationAging of PopulationLife Expectancy : Life Expectancy : 62(62(’’71)71)→→71(71(’’90)90)→→79(79(’’07)07)Median Age : Median Age : 19(71) 19(71) →→ 27(27(’’90) 90) →→35(35(’’07)07)Birth Rate : Birth Rate : 4.5(4.5(’’71) 71) →→1.6(1.6(‘‘90) 90) →→1.1(1.1(’’07)07)


14 KoreaKorea

Hot & Wet SummerHot & Wet Summer vs. vs. Cold & Dry WinterCold & Dry Winter

ClimateClimate

from June to early Sep.

Summer -Hot & RainyMonsoon rain + Typhoon

from Dec. to mid-March

Winter

Cold & DrySnow


15 KoreaKorea

☆☆ FermentationFermentationKimchiKimchi, , DoenjangDoenjang (Soybean Paste), (Soybean Paste), GochujangGochujang ( Red Chili Paste)( Red Chili Paste)JotkalJotkal ( Salted Fish )( Salted Fish )

CuisineCuisine

-- Rice & Soup, with the numbers of side dishes (Rice & Soup, with the numbers of side dishes (““BanchanBanchan””))

★★ BoiledBoiledSoup, Pot Stew, RiceSoup, Pot Stew, Rice

◎◎ SeasonedSeasonedSesame Oil, Sesame Oil, DoenjangDoenjang, , Soy Sauce, Salt, Garlic, GingerSoy Sauce, Salt, Garlic, Ginger& & GochujangGochujang


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17 HousingHousing

3. Housing & it’s Industry3. Housing & it’s Industry

Common Housing

1900

Current


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Housing Supply

Big Bang - New Construction & Supplies since 80’s

Housing Supply Rate 72% in 1990 → 96% in 2000 → 106% in 2005

Big Bang - New Construction & Supplies since 80’s

Housing Supply Rate 72% in 1990 → 96% in 2000 → 106% in 2005HousingHousing


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Present of Korean Housing

Total Housing : 13 M (48 M People) in 2005Total Housing : 13 M (48 M People) in 2005

Recently half of Koreans live in high-rise concrete condos.Recently half of Koreans live in high-rise concrete condos.

2005, Unit : Mil., %

Row-Housing,1.72, 14%

High-Rise Condos, 6.6, 52%

Non-Residential,0.2, 2%

Detached Housing,4.1, 32%

Housing StatusHousing Status

HousingHousing


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New Construction :New Construction :Big Condos by the Construction CompanyBig Condos by the Construction CompanySmall Condos by the small Construction CompanySmall Condos by the small Construction Company

Remodeling :Remodeling :by the Builders & by the Builders & ContructionContruction CompanyCompany

HousingHousing


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Industrial CharacteristicsIndustrial Characteristics

1. Supplying House is the main concern of Gov’t.

2.2. HighHigh--Rise Condos Rise Condos -- Structure Structure –– Steel & ConcreteSteel & Concrete

100% of Units Must be Sold before building 100% of Units Must be Sold before building ( Model House )( Model House )

PrePre--interioredinteriored ( furnished )( furnished )

3.3. OndolOndol ( Under heating by hot water )( Under heating by hot water )

& & MaruMaru ( Open Floor ( Open Floor –– Living Room )Living Room )

( Standing ( Standing 立式立式 vsvs Sitting Sitting 坐式坐式 ))

HousingHousing


22 OndolOndol



23 OndolOndol

= “Underfloor Heating System”= = ““UnderfloorUnderfloor Heating SystemHeating System””

UnderUnder--floor Heatingfloor Heating

4. What’s “Ondol”???4. What’s “Ondol”???

= Radiant Heating ?= Radiant Heating ?


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What’s “Gudeul”?WhatWhat’’s s ““GudeulGudeul””??Prototype of Prototype of OndolOndol

Roman HypocaustRoman HypocaustKorean Korean GudeulGudeul

OndolOndol


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구들구들((GudeulGudeul, , SmokedSmoked Stone : Stone : 火石火石) ) →→ 온돌온돌((OndolOndol, Warm Stone : , Warm Stone : 溫突溫突))

EtymologyEtymology

Structure & PrincipleStructure & Principle

FlueFlue

OndolOndol


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Modernization of Modernization of OndolOndol-- Heating Floor by Hot Water (using water heater) or Electric HeaHeating Floor by Hot Water (using water heater) or Electric Heatt

"The indescribable comfort of being warmed from below"The indescribable comfort of being warmed from below““- Frank Lloyd Wright (American Architect, Inventor)

OndolOndol


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WhatWhat’’s better???s better???

1. Healthy1. Healthya.a. Clean ( No dust & draft ) & More HumidityClean ( No dust & draft ) & More Humidity

-- No Dust Mites from ductNo Dust Mites from ductb. Bottom Up Heatingb. Bottom Up Heating

Easy to clean while helping to keep the air warm but less dryEasy to clean while helping to keep the air warm but less dryFurthermore, direct heat conduction through the skin helps with Furthermore, direct heat conduction through the skin helps with blood circulation,blood circulation,while conducive to the Oriental medicine idea of wellwhile conducive to the Oriental medicine idea of well--balanced health: balanced health: ““cold head and warm feet.cold head and warm feet.””

頭寒足熱頭寒足熱Cold Head and Warm Cold Head and Warm

FeetFeet

UnderUnder--floor Heatingfloor Heating HotHot--Air VentilationAir Ventilation

VS.VS.

OndolOndol


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WhatWhat’’s better???s better???

2. Comfortable2. Comfortable

3. Efficiency3. Efficiency

a.a. Warm FeelingWarm Feelingb.b. Quiet OperationQuiet Operation

a.a. Energy Efficient +15~20%Energy Efficient +15~20%b.b. Aesthetics (Spacious)Aesthetics (Spacious)

Practical and energyPractical and energy--efficient without polluting the air in a roomefficient without polluting the air in a roomWater temperature : Under heating 100~140 Water temperature : Under heating 100~140 ℉℉ vsvs Conventional 140~180Conventional 140~180℉℉ OndolOndol


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Expansion of Ondol worldwideExpansion of Expansion of OndolOndol worldwideworldwide

China - 4% of New Construction

Most of new homes in Beijing

Japan gov’t aims to increase use of under-floor heating systems to

35 % of new constructionShould be used Should be used

for for the old & disabled peoplethe old & disabled people

Japan Japan ––床暖房床暖房((YukadanbouYukadanbou))

OndolOndol

AsiaAsia


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EuropeEurope

Over 50% of the buildings in Central & Western Europe

Copenhagen Opera House

OndolOndol


31 OndolOndol

Tube : Millions of Lineal ftTube : Millions of Lineal ft

Housing Starts : 10,000 UnitsHousing Starts : 10,000 Units

Electric : 100,000 ft2Electric : 100,000 ft2


North AmericaNorth America


32 OndolOndol



33 Maru(FlooringMaru(Flooring))

Traditional Korean FloorTraditional Korean FloorTraditional Korean Floor 마루마루((MaruMaru))


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General Floor PlanGeneral Floor PlanGeneral Floor Plan

Maru(FlooringMaru(Flooring))


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Kinds of Floorings in KoreaKinds of Floorings in Korea

PVC Sheet(1~2mm T)PVC Sheet(1~2mm T)

1.1. Resilient ( Vinyl ) Resilient ( Vinyl ) –– PVC Sheet & TilePVC Sheet & Tile

2.2. Engineered Wood Flooring Engineered Wood Flooring –– Since Since ‘‘9696

3.3. Laminate Flooring Laminate Flooring –– Since Since ‘‘9696

4.4. Tile & Marble StoneTile & Marble Stone

5.5. Korean Paper Korean Paper –– OverlayOverlay( Traditional, ( Traditional, BroussonetiaBroussonetia kazinokikazinoki ))



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Market Share by itemMarket Share by item


Wooden & Laminate floor burst for a decadeWooden & Laminate floor burst for a decade1.1. GDP Capita GDP Capita –– Almost 20K USD Before Asian Financial CrisisAlmost 20K USD Before Asian Financial Crisis2.2. House Supply Rate House Supply Rate –– Over 100%Over 100%3.3. Exact Time of New Item introducedExact Time of New Item introduced


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Korean Wood FlooringKorean Wood Flooring

7.5 ± 0.3 mm

0.3~0.45 ± 0.05 mm

7.5 x 75 x 900 mm

Thin / Narrow / ShortThin / Narrow / ShortPlywood BasePlywood BasePrePre--finishedfinishedAlmost nonAlmost non--bevelledbevelled

Mainly installed in the new condosMainly installed in the new condosadopted since 1997 by construction companyadopted since 1997 by construction company



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Installation Installation –– Glue DownGlue Down


For the higher heatFor the higher heat--transfertransfer


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Feel Korea !!!Feel Korea !!!

Enjoy the real warmth of Enjoy the real warmth of OndolOndol & People& People


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“ Thank you! ”

Found by Dr. John Tennent- 1997, Solomon Islands - Deudorix eagonDeudorixDeudorix eagoneagon


Korea & its Flooring · Ondol ( Under heating by hot water ) & Maru ( Open Floor – Living Room )...

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