Kore Mat Technology

Presented by: Henry Chan, Susan Lin, Carla Kolta, Johnny Quoc Lai

Team 2005

Abstract

Today in the booming field of audio acoustic technology, we are utilizing Reversal Acoustic Kore Mat Technology to help amplify sound as opposed to absorbing it, as other manufactures using foam materials are presently doing.

Henry Chen

Claim - Reversal Acoustic Kore Mat Technology is a new evolution in acoustic sound

design. We have developed Kore mat material that consists of a honeycomb looking polyurethane foam material that will be used as a sound deflector when combined with epoxy resin. Our design uses a combination of ideas from two patents held by Onkyo Corporation. Patent # 20050039975 demonstrates acoustic reflection and absorption, and Patent # 6,855,739 is a modified polyurethane foamed material used for absorption. Instead of using the material to function as a sound absorber as does Onkyo Corporation’s technology, we will use the material to serve as a sound amplifier. This will induce the sound wave through the Kore Mat Honeycomb like structure, causing it to move very quickly through the enclosure; thus canceling itself out in noise distortion and amplifying its sound by its movement. The key is to have the sound wave hit the multiple honeycomb surfaces, which causes the reverse acoustic waves to move faster than they normally would. The result is the creation of a sound that is louder and deeper in comparison to a system that lacks Kore Mat technology. The design will vary on where the Kore Mat material is placed, depending upon the size and shape of the enclosed box.

Johnny Lai

Description of Materials and functions of invention

Henry Chen

Fiberglass

Used to make the speaker enclosure and helps bind the Kore Mat material to the surface of the enclosure.

Thickness of enclosure made of fiberglass will be ¾ inch thick and will sanded down and waxed for a smooth surface.

Henry Chen

Modified polyurethane foamed materials used as adsorbents patent # 6,855,739

This will serve as the Kore Mat material and will be filled in a honeycomb structure.

This material is essential to our invention.

Henry Chen

Epoxy resin and catalyst

Used to create and bind enclosures for Kore Mat.

Used to fill Kore Mat and create a solid composition

Henry Chen

Onkyo Corporation with acoustic reflection and absorption patent # 20050039975

Kore Mat derived from the concepts of Onkyo Corporation acoustic reflection and absorption.

Concept of reflection followed by absorption.

Henry Chen

Diagram

Johnny Lai

Kore Mat material shown aboveJohnny Lai

Density of Kore Mat Foam

Johnny Lai

Basic structure of Kore Mat

Johnny Lai

Blue- Sound wave hitting Kore MatRed- Sound wave reflecting off Kore Mat

Johnny Lai

Kore Mat has the ability to small enclosures to help

amplify its sound potential. Johnny Lai

Final production model

Johnny Lai

Summary of Invention

Using Kore Mat Technology will enable the listener to amplify his sound and hear a rich deep bass that is not experienced without Kore Mat. When sound waves travel through the Kore Mat honeycomb like structure, they will be hitting a surface that will break that single sound wave into multiple sound waves. This will allow the sound waves to move faster as they continue to strike the Kore Mat’s surface, causing the sound distortion to neutralize itself.

Carla Kolta

Anticipated Costs of Manufacturing, Marketing

Production of Scale

439 407 364 310 245168

79-12

-115-229

100200

300400

500600

700800

9001000

-400

-200

0

200

400

600

800

1000

1200

Cost Per Unit

Units Produced

Cost Per Unit 439 407 364 310 245 168 79 -12 -115 -229

Units Produced 100 200 300 400 500 600 700 800 900 1000

1 2 3 4 5 6 7 8 9 10

Carla Kolta

Marketing Invention: We will market our product to car/mobile audio

consumers due to soaring market trends. We will allocate $125,000 solely towards developing a marketing campaign that will target car audio magazines, men’s magazines such as Stuff or FHM, and car show sponsorships in SEMA (Specialty Equipment Market Association). This will allow us to hit our primary target market age group of individuals between the ages of 18 and 26. If we are successful, we will then look into television sponsorships, such as MTV’s “Pimp My Ride” that will further build exposure and create a niche in the market for our product.

Carla Kolta

Anticipated Market/ Client Base

The anticipated market would currently be car audio, due to its current trend in soaring sales of audio components. People want the best sound while listening to the stereo in their cars and driving from point A to point B. Targeting this market will be perfect at the time when this trend is continuing to grow. As soon as this market matures, we will move towards home audio sales and license our technology to other manufactures.

Susan Lin

Projected Profits Profit in Sales

-$901 $4,598$47,996

$92,495

$157,194

$245,693

$353,592

$490,491

$658,990

$19,797

100 200 300 400 500 600 700 800 900 1000

Units Produced

Profits

Susan Lin