Introduction and Welcome€¦ · Introduction and Welcome Introduction 4
Koolivoo Introduction
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Transcript of Koolivoo Introduction
koolivooThe world is getting richer
customers will pay more to meet their aspirational needs, but less when a product is
perceived as a commodity.
Commercial in Confi dence
Koolivoo works on the behalf of some of the world’s best niche Tour Operators and
Tourism product suppliers to elevate destination, experience and brand presentation
whilst dramatically reducing the production costs.
These alliances deliver impressive results in terms of revenue growth, compounding
goodwill and brand recognition.
The result is strong demand for Koolivoo’s services from businesses through the world.
KOOLIVOO
RICHI$TAN // PAGE 2
In early 2006 Koolivoo formed an alliance with ATS Pacifi c to develop The Ultimate
to do List - Australia, New Zealand and Fiji. Twelve months later 50K signifi cant
publications where distributed by 10 key partners resulting in new revenues of close to
$3million. In 2007 Koolivoo achieved
Launched branding - Elite Australia Experiences Allianced with Outback Encounter
and Produced 50K White Labelled Publications and Online Catalogues for EAE
Partners
Developed and Designed an Indian Ocean Publication with Linara Travel
Produced Content Management System for Africa Adventure Company
Produced a Alliance programme for Korean Tour Operator
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BACKGROUND
BACKGROUND // PAGE 3
OUR BUSINESS MODEL
OUR BUSINESS MODEL // PAGE 4
OUR BUSINESS MODEL
OUR BUSINESS MODEL // PAGE 5
OUR BUSINESS MODEL
OUR BUSINESS MODEL // PAGE 6
THE BUSINESS MODEL
THE BUSINESS MODEL // PAGE 7
BRAND ALIGNMENT
A vital component of this process is the alignment of key brands
The production of an end user white label publication that matches the “travel
aspirations” of the market with a region’s unique and luxury experiences.
Each publication targets the aspirations of niche worldwide whose ambition is
experience one of life’s decisive activities. The objective of the brochure is to ensure
that this market considers the region for their personal journey of a richer life.
Supporting the publication is an online catalogue providing much
greater detail of the experience and the opportunity for its inclusion into an itinerary.
BRAND ALIGNMENT // PAGE 8
THE BENEFITS
NICHE TOUR OPERATORS
Better Presentation
Signifi cant Cost Savings
Brand and Good Will Growth
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TOURISM PROVIDORS
Targeted Distribution
Better Product Presentation
Online Distribution Syndication
Signifi cant Cost Savings
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THE BENEFITS // PAGE 9
ALLIANCED PARTNERSGLOBAL
American Express Global Partner Network
Virtuoso - USA / South American / Australia
USA
Destinations & Adventures International - Nashville
Safari Downunder - Fort Lauderdale
Kerr and Downey - Katy Texas
Linara Travel - Los Angeles
See ANZ - Chicago
Downunder Answers - Seattle
Above and Beyond Travel - Palm Springs
Aspire Downunder - New York
ATS Tours - Los Angeles
AUSTRALIA
Outback Encounter
ATS Pacifi c
The Traveller
UNITED KINGDOM
Bath Travel - Bournemouth
World Market Travel - Bath
Turquoise Holidays - Beaconsfi eld
Off the Beat Travel - Northwich
ALLIANCED PARTNERS // PAGE 10
ALLIANCED PARTNERSSwitzerland
Dreamtime Travel - Baden
Austria
Coco Weltreisen - Innsbruck
Germany
Art of Travel - Munich
Netherlands
Baron Travel - Amsterdam
Denmark
Nyhavn - København
Sweden and Norway
AustraliaResier
Ireland
Abbey Travel
Russia
Sodis Travel Company
ALLIANCED PARTNERS // PAGE 11
ONLINE DISTRIBUTION SYNDICATION // PAGE 12
Partner access to online catalogue through a SOAP real time technology.
Our remotely hosted data centre will be used to populate your existing web server
through a secure realtime XML transport solution.
This technology will allow for re-branding of white label data to further service your
clients with a comprehensive online component in addition to printed material.
ONLINE DISTRIBUTION SYNDICATION
Sample Website
ONLINE DISTRIBUTION SYNDICATION // PAGE 13
ONLINE DISTRIBUTION SYNDICATION
Sample Website
CONTENT MANAGEMENT SYSTEM// PAGE 14
CONTENT MANAGEMENT SYSTEM -
Koolivoo has invested in building a
state of the art Content Management
System Software specifi cally designed
to offer tour operators the most
relevent and quality presentation.
Called Chameleon the strength of the
programme is its neat response to
CSS.
Sample Website
WEB DESIGN SERVICES // PAGE 15
WEB DESIGN SERVICES
Koolivoo has a team of
professional designers who
deliver CSS programming for
the CMS.