NBN Ready Augmented Reality Using Augmented Reality in vocational training.
kooaba - Visual Search for Augmented Reality (Herbert Bay, ARBcon.europe 2010)
23
description
Dr. Herbert Bay, CEO & co-founder kooaba - Presentation at ARBcon.europe - 1st European AR Business Conference - - - Presenting business models, Augmented Print with Paperboy and more
Transcript of kooaba - Visual Search for Augmented Reality (Herbert Bay, ARBcon.europe 2010)
Augmented Reality
What is it, and what is it used for?
It connects the real world with the digital world
Like this...
...like this...
...or even like this
On the market, using GPS and compass for stationary objects
Visual Search for stationary and mobile objects
Database Size
0
5
10
15
20
25
Jan-
09
Mar
-09
May
-09
Jul-0
9
Sep
-09
Nov
-09
Jan-
10
Mar
-10
Size of database [M]
All Wikipedia entries [M]
Cummulated pages of a
daily Newspaper during
10 years [M]
Great, but how do you make money?
Main question
What job is AR actually doing?
That’s what you see without AR
That’s what you see with AR
Manneken Pis, Brussels
Heineken Beer
Sponsored content
How about another example?
That’s what you see without AR
That’s what you see with AR
H&M Fashion
Eiffel Tower
Sponsored content
Actionable visual information
And the business behind
Example: Augmented Print
Social Media(Share)
Content(Explore)
Services(Remember)
Augmented Print with Paperboy
Content Partners
www.paperboytool.com
@paperboytool
Business Model
Sponsored content
Other examples are
Price Comparison
Interactive Catalogues
Wine Guide
City Guide
And many more...
coming soon
![State of Augmented Reality, Virtual Reality and Mixed Reality · State of Augmented Reality, Virtual Reality and Mixed Reality [Microsoft Hololen] [Ready Player One] Augmented Reality](https://static.fdocuments.us/doc/165x107/5f82ab6da2d89130b90d78c7/state-of-augmented-reality-virtual-reality-and-mixed-reality-state-of-augmented.jpg)
