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Submitted by-Sahil Makkar

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Introduction about the Company

Kohinoor foods Ltd. Is synonymous with the finetaste of India in its authentic form. Since itsinception the co. sole objective has been to make

the world experience the true Indian flavor. Itshead office is situated in New Delhi and theproducts are exported globally..

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PRODUCTS

1.Basmati Rice

b) Range of True Basmati

PlatinumGoldSilver

b) Range of Exclusive BasmatiLimited EditionSupremeBrown

Organic

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c) Range of special basmatiTrophy Royale

Trophy GoldCharminarRozanaFalcon

Nawab

2. Ready to eat

a)India on platterMutter PaneerChanna MalasaDal Makhani

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b) RiceHydrabadi Biryani

Madrass lemon riceMushroom pilau

c) Curry

3. Frozen food

a)SnacksMix Veg cutletMedu VadaMix veg samosaidli

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b) BreadsPeshwari naanGarlic naanKulcha

4. Spices

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Selling Strategy

Packaging capabilities Quality adherence

ISO 9001:2000 certifiedIMO organic certificationUS-FDA compliantModern food processing unitWide distribution network

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Competitors

HaldiramITCFrinto lays

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State of Industry

32% market share in branded rice marketKohinoor awarded 'Superbrand' status in

IndiaAward from World Economic ForumBrand Equity award from the Ministry of

Commerce, govt of India

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