LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

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Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

+55 32 3836 55 55

+55 32 9685 55 55| | www.default.com

KOÇ CAMPUS CARD

Yapı Kredi Koç Campus Card

Arzu Angi | İrem Kocacan | Devran Gözen | Orhan Can Ceylan

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

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• New ID cards proposed by Koc university and

Yapı Kredi Bank

•Payment tool for in-campus facililties

•Advantages of Play Card

•Open to development

• ID card & credit card

• Unique in Turkey

What is Koç University Campus Card?

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

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To fulfill these requirements, KU cooperated with

a financial institution, Yapı Kredi Bank

• Old system was not be able to respond the needs of

KU.

• The chip of the old card can not be upgraded.

• Problems regarding recorded data transfer, monitoring

money flow,

• Money flow is not reversible.

• Need for one common payment system for all in

campus facilities.

Why Was It Needed ?

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

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•Negative reactions among the students

•Many unanswered questions

•Hesitations

•Perceived as an obligation

•Ad campaign could not convince the students

Why Did We Choose This Topic ?

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

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• Debit card does not support offline services.

• Debit card does not support paywave.

• To support offline services, R&D costs are

very high and Yapı Kredi needs time to do that.

Why is it a Credit Card ?

Major Questions ?

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

___________________________________________

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• What about students under 18 ?

• Does it have extra benefits ?

It as a Credit Card

Major Questions ?

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

___________________________________________

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• What if you do not want it ?

Is this Card Imposed on Students by Yapı Kredi ?

Major Questions ?

Aim: To fulfillneeds of KU

Costly: No expectation of

shor-termfinancial profit

A prestigiousproject

PlayCard is already available

Loyalty: Customer

acqusition vs. retention

Vendingmechines support

other bank’scredit cards

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

___________________________________________

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• KU wants to apply only one capable

system for all in campus facilities.

• Alternative solutions are not clearly stated.

• New system is innovative.

• Only one card for everything.

Why Does KU Support it ?

Major Questions ?

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

___________________________________________

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Technical Details

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

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4- INTERNET

1- YKB Credit Card Center2- Integration MainFrame

3- YKB Firewall

8- LDAP Server 9- IPRINT Print Server10- Equitrac Accounting Server

16- Main

Campus

Network

7 - Koc University

Firewall

5- West

Campus

Netwrok

6-

Nursing

Campus

Netwrok

13- Student Printers 13- Student Printers

11- Student

Notebook

11- Student

Notebook

14- Student Multi

Functional Devices

14- Student Multi

Functional Devices

12- Shared

Computer12- Shared

Computer

15- Accounting &Activation

Center

14- Student Multi

Functional Devices

16- Remote Support & Management

13- Student Printers

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

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Financial Aspects

Credit Card and chip In campus technical background with CIT

POS Devices on the vending machines Applications on in-campus machines

Advertisement costs € 98,000 Total cost

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

___________________________________________

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Old ID Vs. New Koç Campus Card

Long acquisition time Higher technology with multifunctional chip

Encourage more spending Supports offline services efficiently

Security issues Offers WORD and PlayClub advantages

Paywave discounts extra installments

East to monitor money flow

No renewal costs for the lost cardsDis

ad

va

nta

ge

sA

dv

an

tag

es

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

___________________________________________

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Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

+55 32 3836 55 55

+55 32 9685 55 55| | www.default.com

Questions ?

LOGO AREA

+55 32 3836 55 55

+55 32 9685 55 55

Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

www.default.com

___________________________________________

__

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Default address Avenue, 4214,

Postal code 80.250-210 / Curitiba PR BR

+55 32 3836 55 55

+55 32 9685 55 55| | www.default.com

Thank You !

Arzu Angi | İrem Kocacan |