Kobalt Publishing
Transcript of Kobalt Publishing
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MUSIC PUBLISH
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Kobalt Music Group is the leadingglobal, independent music servicescompany, ofering Music Publishing,Label Services, and NeighbouringRights services worldwide.
We represent some of the greatest
and most successful talent aroundthe world, including over 5,000artists, 600,000 songs, and 200publishing companies worldwide.
In 2013, Kobalt Music Group washonored as the ASCAP Publishing Administrator of the Year. Thecompany was named IndependentPublisher of the Year for the sixthconsecutive time at the 2014
Music Week Awards (UK).
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“ WE ARE CREATING A
MUSIC INDUSTRY FORTHE FUTURE—BUILTON TECHNOLOGY,
TRANSPARENCY AND TRUST.”WILLARD AHDRITZ, FOUNDER & CEO
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REMEMBER WHENMUSIC WAS SIMPLE?
TODAY, WE HAVE MORE CHOICESTHAN EVER BEFORE.
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MORE DEVICES.MORE CHANNELS.MORE STORES.MORE OPTIONS.
AND FORTUNATELY, MORE MUSIC.
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ONE HIT SONG WILL GENERATE BILLIONSOF TRANSACTIONS AROUND THE WORLD.
1 Hit Song
3 Writers87 Countries124 TV Ads3,752 Record Stores 850,000 Radio Spins1,024,536 Local Pubs 4,800,000 iTunes Downloads89,200,000 Spotify Streams 524,000,000 Vevo Plays
752,000,000 YouTube Views
BILLIONS OF TRANSACTIONS
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ARTISTS &
WRITERS
ARTISTS &
WRITERS
ARTISTS &WRITERS
GOOD NEWS FOR MUSIC.BUT INCREASINGLY DIFFICULT FOR ARTISTS AND WRITERS TO EFFICIENTLY GET PROMOTED,SOLD, OR PAID IN THIS COMPLEX NEW WORLD.
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EACH STEP IN THE COLLECTION PROCESS COSTSMORE TIME AND MORE MONEY—LEAVING MORE ROOMFOR ERROR AND REVENUE UNACCOUNTED FOR.
KOBALT’S ADVANCED TECHNOLOGYPLATFORM BYPASSES THE MIDDLEMAN ANDCOLLECTS DIRECTLY FROM SOCIETIES.
TRADITIONAL
COLLECTIONMETHOD
2.5 YEARS
TERRITORIALPUBLISHERS % FEE
KOBALTSOLUTION
3-6 MONTHS
REGIONALHUBS% FEE
LOCALPUBLISHERS% FEE
ARTISTS &WRITERS
LICENSEE COLLECTIONSOCIETIES% FEE
LICENSEE &SOCIETIES
ARTISTS &WRITERS
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ARTISTS &
WRITERS
AND IN MANY CASES, KOBALT COLLECTS DIRECTLYFROM THE SOURCE, INCLUDING ITUNES, SPOTIFY, YOUTUBE AND MOST MAJOR DISTRIBUTORS.FEWER FEES, LESS TIME, MORE MONEY.
ARTISTS &WRITERS
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POWERFULTRANSPARENTREPORTING
FASTER PAYMENTIN 3–6 MONTHS
20–30%MORE MONEY
IN THETRADITIONALMODEL, ARTISTS &WRITERS
LOSE OUT
WITH KOBALT, ARTISTS &WRITERSCOME FIRST
ANTIQUATED,COMPLICATEDREPORTING
2.5 YEARPAYMENTLAG
LESSMONEY
CONSTRICTINGCONTRACTS
FLEXIBLECONTRACTS
OWNERSHIP& CONTROL
NO CONTROLOR OWNERSHIP
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“ONCE
ARTISTS ANDWRITERS
SEE THEFACTS, 9OUT OF 10
CHOOSEKOBALT.” WILLARD AHDRITZ
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THE
KOBALTSOLUTION
1 COLLECTING 20–30% MORE MONEY, FASTER
2 POWERFUL TRANSPARENT REPORTING
3 FLEXIBLE CONTRACTS
4 SYNCH & BRAND DEALS
5 CREATIVE SERVICES
6 YOUTUBE MAXIMIZATION
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#1 Urban Single #1 Pop Single #1 Rock Single
COLLECTING20–30% MOREMONEY, FASTER
2010H2 2011H1 2011H2 2012H1 2012H2
$125,000
$250,000
$375,000
$500,000
$0
$45,000
$90,000
$135,000
$180,000
$02009H1 2010H1 2011H1 2012H1
$150,000
$300,000
$450,000
$600,000
$0
50% Kobal t 50% Major Publisher
2007H1 2007H2 2008H2 2009H1 2009H2 2010H1 2010H2
1Kobalt’s pioneering collection technologysaves time and money, resultingin lower fees, quicker turnaround,and on average 20–30% higherrevenues for our artists and writers.
A direct comparison of three singleswith two writers each—one with Kobaltand the other with a major publisher—illustrates both the speed and signicantincrease in revenue collected by Kobalt.
Fewer fees, less time, more money.
50% Kobalt 50% Major Publisher 50% Kobalt 50% Major Publisher
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With Kobalt, you have access to allyour data, at any time. Our industry-dening Kobalt Portal provides fulltransparency with real-time updates,powerful reporting, and user-friendlyanalysis tools that make it easy to reviewand understand complex publishingincome, from Registration to Synch.
2THE KOBALTPORTAL POWERFUL TRANSPARENTREPORTING
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DASHBOARDCheck the dashboard to see what’shappening with your accountglobally or explore the full range ofservices that Kobalt provides, fromRegistration to Reporting to Synch.
REPORTING
Instant access to everything you want toknow about the collection of your global
income. Download your last statementsor drill down into detailed, historicaccounting on income streams and types.
CATALOGUE
Full access to your compositions with aglobal summary of all work registrations,key data, and analysis of earnings ona work, product, or recording basis.
CREATIVEComplete transparency in a traditionallyopaque area. Quickly see and understandyour global Synch revenue pipeline throughevery stage of the licensing process.
Every piece of information collected byKobalt’s advanced technology platformfeeds into the Kobalt Portal.
ONLINE ADVANCES ATYOUR CONVENIENCE
REAL-TIME, GLOBAL FEED OF ACTIVITY ON YOUR ACCOUNT
WEEKLY ACCOUNTBALANCE UPDATES
FULL ACCESS TO BESPOKEREPORTING ON THE MICRODETAIL OF YOUR INCOME
WATCH, MONITOR, ANDSEE REAL EARNINGS FROMYOUTUBE UGC VIDEOS
MONITOR COLLECTIONSON A RELEASE-BASIS,COMPARING RECEIVED UNITSWITH EXPECTED UNITS
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3FLEXIBLECONTRACTS
Flexible contracts mean artists andwriters have more control over theirwork—and their future. With nocommitment to deliver a minimumnumber of songs and no lock-in,clients are free to make the artisticchoices that are right for them.
TRADITIONAL KOBALT
TERM 10 years to life of copyright 3 years
RATES 25% or More Standard, low rate around 10%
OWNERSHIP& CONTROL
Rights owner gives up ownershipand control over their works
Rights owner retains full ownershipand control of their works
LOCK-IN Locked in by “minimum songs” release commitments No commitment, no lock-in
ADVANCES Increased terms and albumcommitments that extend term
Flexible contractual advances and onlineadvances taken at client’s convenience
UNALLOCATED MONEY Held by publisher, not distributed to clients Full commitment to distributeall income received
ACCOUNTING Semi-annual accounting with minimal detail Quarterly accounting with line-by-linedetail on every type of income
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4SYNCH &BRANDDEALS
At Kobalt, we pride ourselves in ourquick turnaround and personalized,hands-on approach to Synch. We workreleases early to nd mutual placementopportunities and have a strongtrack record procuring music acrossadvertising, TV shows, lms and trailers,and games.
Our proactive, experienced team of 45synch and brand partnership expertsacross 25 countries matches artistsand writers with the right partners,worldwide.
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“ Our priority is to create bothsongwriting and networking
opportunities for ourwriters around the world.”
SAS METCALFE,PRESIDENT GLOBAL CREATIVE
Kobalt’s Creative Services teamworks closely with a select group ofsongwriters to help them develop theircareer. We provide a dedicated A&R/ Creative point person who aggressivelypitches their songs for other artists tocover, secures collaborations with othersongwriters, and presents them withleads and briefs for upcoming projects.Our Creative team also supports oursongwriters in artist development and
makes introductions to key A&R execs,mangers, producers, and more.
5CREATIVESERVICES
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KOBALT’S CREATIVE TEAM HASPROCURED COLLABORATIONSWITH SOME OF THE WORLD’SGREATEST TALENT.
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A hit song today inuences up to50,000 user-generated YouTubevideos, many of which remainundetected and unpaid.
Our unique integration with YouTubesolves that problem, signicantlyincreasing the speed and accuracyin which we nd and claim missingcontent for our artists and writers.
Kobalt is a YouTube certied
partner, monetizing over one billion YouTube streams per month.
HIGHER QUALITYMETADATA Kobalt provides YouTube with anadditional range of high-quality metadatafor each song that enables faster, moreecient content matching and reporting.
DAILY CONTENT
UPDATESWe deliver automated feedsof new, claimed, and blocked YouTube content daily to ensurethe fastest turnaround possible.
PROKLAIM™
In addition to YouTube’s powerfulContent ID platform, we use our
own advanced detection technologyPROKLAIM
™
to monetize the millionsof unmatched, user-generated videoswithin YouTube’s ecosystem.
TRANSPARENTREPORTINGOur leading Kobalt Portal providestransparent, user-friendly livereporting that enables artists todrill down on the full range of their YouTube activity and accounting.
ACTIVE MARKETINGSTRATEGY In order to ensure that each pieceof content is maximized, our digitalmarketing experts provide strategicchannel and video optimizationplanning, premium monetization viaadvertising and sponsorship sales,and pre-clearance content pitching.
6 YOUTUBEMAXIMIZATION
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“TOO MANY ARTISTS AND WRITERS AREMISSING OUT ON DIGITALREVENUE WITHOUT
EVEN KNOWING IT.” WILLARD AHDRITZ
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OURTEAMKobalt now has over 200 employeesin 8 oces around the world, as wellas agents in over 20 major territories,committed to helping artists andwriters do what they do best.
We provide each client with a dedicatedclient manager. We’re there to answerany administrative question, includingwork registrations, license requests,
royalty earnings and statements,rates, advances, YouTube collection,digital providers, and more. Wealso provide personal tutorials onusing the Kobalt Online Portal.
In addition to Publishing Services, KobaltMusic Group also has Label Servicesand Neighbouring Rights collectiondivisions, all working toward oeringartists and songwriters a better solution.
We work for you.
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98.5%
ARTISTRETENTIONRATEKobalt is the largest independent
music publisher in the world,growing 35% in revenue annually.
We represent some of the greatestand most successful talent aroundthe world, including over 5,000artists, 600,000 songs, and 200publishing companies worldwide.
Adam Lambert
Alt-J
Ariel Pink
Ariel Rechtshaid
B-52s
Beck
Benny Blanco
Big & Rich
Billy Steinberg
Bon Iver
Brian McKnight
Cirkut
Cut Copy
Dave Grohl
Dave Stewart
Dennis Matkosky Dr. Luke
Dum Dum Girls
Eg White
Gary Go
Gary Numan
Gotye
Grimes
Guy Chambers
Gwen Stefani
Holy Ghost!
Iain Archer
Jake Bugg
Jimmy Eat World
Joss Stone
Kelly Clarkson
Kelly Price
Kid Cudi
Kid Rock
Killswitch Engage
Geof Barrow
Mogwai
Lady Antebellum
LMFAO
LCD Soundsystem
Little Boots
Little Dragon
Lindy Robbins
Local Natives
Maroon 5
Max MartinMiles Davis
Moby
Neil Finn
Noah “40” Shebib
OneRepublic
Panic! At The Disco
Paul McCartney
Peaches
Pearl Jam
Phoenix
Poliça
Queens of the Stone Age
Rammstein
Rod Stewart
A FEW OF KOBALT’S ARTISTS & WRITERS
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Roxette
Rufus Wainwright
Ryan Tedder
Savan
Serj Tankian
Shane McAnally
Shellback
Shelly Peiken
Skrillex
Sonic Youth
Steve Winwood
Stevie Nicks
Tears for Fears
Tiesto
Todd Edwards
The CardigansThe Dresden Dolls
The Head and the Heart
The Hives
The Lumineers
The Ofspring
The Presidents of theUnited States of America
Tiesto
Trent Reznor
Wavves
William Orbit
Yeasayer
Zedd
50 Cent
MPLMcCartney Productions Ltd.
Inside PassageMacklemore & Ryan Lewis
B-Unique Music
Big Life MusicCherry Tree
Communion
Defend Music
DisneyIn Australia & New Zealand
Getty Images/Pump Audio
Lateral
MPCA/Bicycle
National Geographic
Owsla
Polar Patrol
Razor and Tie
San Remo
Secretly Canadian
Soul Kitchen Music
Ten
Third and Verse
30 Seconds To Mars
Akon
Barry White
Beck
björk
Bob Dylan
Carly Simon
Cher Lloyd
Dave Stewart
Dr. Luke
Duran Duran
Eg White
Ella Eyre
Ellie Goulding
Foxes
GotyeIcona Pop
Jake Bugg
Jessie Ware
John Newman
Macklemore & Ryan Lewis
Max Martin
One Republic
Paul Epworth
Passenger
Scissor Sisters
Simon & Garfunkel
Taio Cruz
Tom Odell
Train
Andrew Bird
Courtney Love
Band of Horses
Band of Skulls
Best Coast
Big & Rich
Billy Idol
Blonde Redhead
Boy George
Dan Wilson
Dave Stewart
David Gray
Die Antwoord
Eric Hutchinson
Johnny Flynn
Larry CallahanLenny Kravitz
Little Boots
Macy Gray
Martina McBride
Maya Jane Coles
Neil Finn
New Kids on the Block
Nick Cave & The Bad Seeds
Pet Shop Boys
Sean Forbes
Steel Panther
The Birds of Satan
The Head and the Heart
Travis
PUBLISHERS KOBALTNEIGHBOURING RIGHTS
KOBALT LABELSERVICES
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“ WE WILL NOTSTOP UNTILWE HAVEELIMINATED
EVERYOBSTACLE FOR ARTISTS AND
WRITERS IN THISINDUSTRY.”WILLARD AHDRITZ
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With all the choicesin music today,can’t artists andwriters have morechoices, too?
Can’t the powerof digital work bothways – technologyserving the consumers AND the creators?
It can.The future of musicreally is this simple.
Kobalt.
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©2014 Kobalt Music Group