Knox College

175th Anniversary Celebration

Kelly EigenbergerLotte VonkRenni JohnsonProfessor John Spittell

We Are Knox.Principles of the anniversary celebration:

• Recognize the accomplishments of the college and its alumni

• Celebrate the cooperation of the college and city

• Honor the traditions and history of Knox College. Continue that heritage into the installation of Knox’s 19th president

Business 343 Strategic Brand Management

• Delegated the task of consulting with John Spittell and determining an over-arching theme for the 175th anniversary.

• On Thursday, March 3, the Theme Sub-Committee heard a presentation from John and his students.

• Considered the ramifications of this theme for the college, the community, and the various audiences they serve.

We are…Accepting Tolerant LiberalStand upRevolutionaryCutting edgeLeadersOut of the boxCritical thinkingUnexpectedDynamicAccountableAspirationFast movingGrowing upChallengePurple and goldUniqueRiskTraditional with a

twistProminentFuture CommunitySelf-awarePromisingVocalBoldMaturingGlobal issuesPolitical involvementStewardsAwarenessDiversityOpportunityFutureGrowthRelationshipsHardworkingAcademic

Motivation SandburgAdvancingAmbitionInnovativePersonal excellenceFaculty involvementHeritageChangeFreedomHeart and soulEnablingHarvard of the MidwestGlobal studyPhD candidatesOpen mindedWeird

Flunk dayRebelliousPrairieActiveInvolvedOld mainTrainsMidwestValuesHonorChange livesResidentialServicePeace corp.First generation

Green oaksGreen environmentSocial valuesSelf designToo busyInternationalTrimesterBig winter breakCold winterGalesburgUnderground rail roadFree masonsTeacherPreacherLabor collegeCreative writingOther people’s viewsQuirkyRadicalActivismUnderstandingOut aheadPassionate

Not afraid

Pushing boundariesPushing studentsToughAdventurousExperimentingCommunitySmallPrivateSelectiveCatchColbertObamaClintonLincolnConnectedSmartCreativeRichterExpensivePushyWritingAggressive

ScientificRelaxed

Open prairieWell roundedOpportunisticThinkersAdaptiveFast learnersQuestioningProfessionalWell preparedHold your ownIndependentProblem solverCommunicatorsWell spokenTalentedIntelligentHard workingStreet smart

AdaptableOld buildingsTraditionGood educationSmall townCornLincoln chairSafeGet aheadFriendlyGreat facultyPreparingProudWorth itHistoricArtisticRichCommunity serviceRadicalsGenerousSocially aware

Bubble

DisconnectedStressedNot from GalesburgYoungGoing somewhereEnergeticRowdyUnrulyLoudSocially engagedPoliteLivelyExclusiveDifferentOld jailWorldlyCosmopolitanMore liberal nowParty lessBest time of lifeLife friendsFoundations

Old SiwashMemories

HopefulBarsFraternityDiscovered myselfNetworkCatalystMoldedLadderPart of selfCharacterSelf realizationDifferentiate yourselfActiveDevelopmentHappinessPrepared to competeExperientialPump handle

Let’s Consider Our Mission

• Knox embodies a commitment to put learning to use in order to accomplish both personal and social goals, which dates back to the founding of the College in 1837.

• Our aims throughout are to foster a lifelong love of learning and a sense of competence, confidence and proportion that will enable us to live with purpose and to contribute to the well-being of others.

MotivateEducateEmpowerEnablePrepareTransformVibrantCommunityInnovativeFirstSteward

UniqueBoldPassionateCreativeCommittedTraditionCatalystDifferentiateLeadingInspire

Elements identified as most important

Contemplated Mantras• Transforming Education, inspiring innovation• Committed to Community for 175 years• Empowering innovation for 175 years• Lineage of firsts• Vibrant tradition, bold future• Innovation first, passion for education• Transforming education• Standard of innovation• Ingrained in innovation• Serving the Vibrant Community for 175 years• Golden anniversary of vision

Other Contemplated Mantras

• Leading in a World of Change

• Knox & Galesburg Change the World

• City, College, Community

• Changing the World for 175 Years

“Heritage & Place” • Celebrating the founders’ plan to build a college on

the prairie; Knox & Galesburg’s home on the prairie.

Highlights: Green Oaks; Galesburg connections/cooperation.

“Education and Opportunity”

• Celebrating Knox’s heritage as a leader in education and in educating future leaders. Recognizing those who have taken advantage of the opportunities Knox & Galesburg have offered – or created their own opportunities.

Highlights: undergraduate research, Gale Scholars, first-gen students, study abroad, music and art programs.

“Ethics and Values” • Celebrating Knox’s

heritage of standing firm for human dignity and rights.

Highlights: Underground Railroad, Honor Code, sustainability, volunteer work, nonprofit work.

“Service and Leadership”

• Celebrating Knox’s long tradition of giving back to the community and the world. Part of Knox’s founding vision was to educate future teachers and preachers – those who serve.

Highlights: volunteers; student philanthropy and service clubs; alumni who serve/lead; student leaders.

WE ARE KNOX

PassionateCreative

MotivationalTransformational

LeadingInspirational

VibrantCommunity

Knox College 175th Anniversary

Inspire Empower Transform